Press Release
Extra Time Cinema Cinema and Gallery by XU Studio Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
XU Studio acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Extra Time Cinema Cinema and Gallery by XU Studio has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Extra Time Cinema Cinema and Gallery
Extra Time Cinema is an on-demand cinema and gallery located on the second basement floor of a shopping mall in Shanghai. The interior covers 800 square meters. A bar stands at the center of a semi-circular space with a radius of 9 meters, so the area can serve as a cafe, a lecture salon, a stage for dance performances and a venue for product launches. The outer wall is wrapped in folded mirrored stainless steel, and the reflections change as people walk past. Curved stainless steel grooves hold light strips and plastic sunlight panels, which glow in blue, green and rose red.
About XU Studio
Founded in 2016, XU Studio is a design company based in Shanghai, China, providing international architectural design, interior design, furniture design and cross-border design services. The company is a cutting-edge design team composed of a group of cross-professional young designers, dedicated to the research, design and implementation of various new business models. Xu Studio always insists that each project has its own uniqueness, which is closely related to its cultural background and brand strategy. In-depth research on project operation, space modeling and material details are indispensable elements in Xu Studio's works.
Award Record
XU Studio is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/96785
- A' Design Award Page: https://competition.adesignaward.com/96785
- Media Showcase: https://www.designnewsroom.com/!96785
- Laureate Profile: https://designers.org/d/266822
- Further Information from the Laureate: http://www.xustudio.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Extra Time Cinema Cinema and Gallery
- Function
- Cinema and Gallery
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Blue, Dark Slate Gray, Dark Gray, Dim Gray and Black
- Images
- 5
The Recognition
- Laureate
- XU Studio
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96785
Credits
- Team
- Sabrina Xu, Chilcutt Xu, Ling Ding, C Luo, Jane Jiang and Mango He
- Image Credits
- Photographer Peter Zhang, Cinema Entrance, 2019.; Photographer Peter Zhang, Bar, 2019.; Photographer Peter Zhang, Sitting Area, 2019.; Photographer Peter Zhang, Gallery Entrance, 2019.; Photographer Peter Zhang, Corridor, 2019.
Design Details
- Unique Properties
- In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
- Inspiration
- Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
- Research
- In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
- Challenge
- The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
- Realization and Technology
- At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
- Operation and Interaction
- The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
- Project Duration and Location
- The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
- Specifications
- The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
- Keywords
- Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
