Press Release
Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Luo Xing and Chen Juhua and Fu Yating for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, May 4, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating, designed for Jinde Design, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Zhengyuanpu Travellers Series Pu'er Tea Packaging
Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.
About Luo Xing and Chen Juhua and Fu Yating
This is a design company, serving large-scale manufacturing enterprises such as tobacco, insight into needs, and providing customers with systematic solutions. They are adept in understanding consumer demand and focusing on the basic market of China's consumer market.Use big data, AI algorithm and other technologies to deeply mine and process, insight into the internal relationship between data and data, and reverse research and development.
Award Record
With this recognition, Luo Xing and Chen Juhua and Fu Yating is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/97130
- A' Design Award Page: https://competition.adesignaward.com/97130
- Media Showcase: https://www.designnewsroom.com/!97130
- Laureate Profile: https://designers.org/d/267083
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhengyuanpu Travellers Series Pu'er Tea Packaging
- Function
- Pu'er Tea Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, White Smoke, Dark Slate Gray, Light Gray and Dark Olive Green
- Images
- 5
- Client
- Jinde Design
The Recognition
- Laureate
- Luo Xing and Chen Juhua and Fu Yating
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97130
Credits
- Team
- Luo Xing, Chen Juhua and Fu Yating
Design Details
- Unique Properties
- Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake. The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Inspiration
- 1.The demand of target consumers for portability. 2.Pu'er tea needs safer materials and printing technology. 3.Target consumers pursue beautiful packaging
- Research
- The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Challenge
- The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
- Realization and Technology
- Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
- Project Duration and Location
- The project finished in Autumn 2019 in Kunming.
- Keywords
- Portable , Pu'er tea packaging, Debossing，Travellers Series
