Press Release
Yang Su Is Honored with the Golden A' Design Award for Pierre De Ronsard Baking Shop in Interior Space and Exhibition Design
Yang Su honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Pierre De Ronsard Baking Shop by Yang Su, designed for Nonezone Design. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Pierre De Ronsard Baking Shop
Pierre De Ronsard is a bakery interior covering 110 square meters. The design displays the baking process and desserts within one open retail space. The guiding concept is an ambiguous boundary between the shop and the inner street of the shopping mall. A perforated curved wall with ivory paint stands near the main entrance, and the spacing of the holes changes gradually. Laminated metal sheets of various heights serve as display units and as an interactive installation. Solid blocks replace fixed interfaces, so inside and outside connect.
About Yang Su
Su Yang, young interior designer, designdirector of NONEZONE DESIGN. In 2009, he graduated from the environmental art designof Hunan University, and has been engaged in the design industry for nearly 10years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.I advocate the simplest design language to show more expressive force, pure and full. Humanistic care is more like the personality and life of design.
Award Record
Yang Su is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/97726
- A' Design Award Page: https://competition.adesignaward.com/97726
- Media Showcase: https://www.designnewsroom.com/!97726
- Laureate Profile: https://designers.org/d/267651
- Further Information from the Laureate: http://c7.gg/fUgX7
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pierre De Ronsard Baking Shop
- Function
- Baking Shop
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Light Gray, Gray, Dark Gray and Dim Gray
- Images
- 5
- Client
- Nonezone Design
The Recognition
- Laureate
- Yang Su
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97726
Credits
- Team
- Fengshuai Zhang, Daoxiang Gong and Hai Wang
- Image Credits
- Photographer Ming Chen, Display Rack, 2018.; Photographer Ming Chen, Bar Counter, 2018.; Photographer Ming Chen, Seat, 2018.; Photographer Ming Chen, Entrance, 2018.
Design Details
- Unique Properties
- As a retail shop mainly for displaying the baking process and desserts, this project is designed to create a spatial feature with the concept, and establish the special atmosphere, so as to extend the possibility of the shop design. The relationship of mutual penetration endows the space with openness to some extent, and connects the internal and external space with the physical dissolution and fusion.
- Inspiration
- Pierre de ronsard represents the well-known Eden Rosegem, and also the name of a modern French poet, who was widely spread for his description of human beings with a metaphor of flowers. It is selected for the name of a shop by the owner, as an extension of romantic meaning.
- Research
- As Martin Heidegger said, the boundary is not the stop of something, but the appearance of something new. As the case is located in an inner street facing shopping malls, designers take the boundary thinking as the starting point, replace the interface with body blocks, and blur the boundary of space through subtraction design.
- Challenge
- One side of the site faces the inner street of the shopping mall, and therefore starting from the thought of the boundary, a block is used to replace the interface, to obtain an ambiguous boundary of space by the minimalist design.
- Realization and Technology
- The laminated metal sheets with various heights play roles of displaying and interactive installation with customers.
- Operation and Interaction
- Centered on the concept of ambiguous boundary, the perforated curved wall with ivory paint near the main entrance responds with the gradually varied spacing of holes.
- Project Duration and Location
- The project started in July 2018 in Wuxi and finished in November 2010 in Wuxi.
- Specifications
- The project covers a total of 110 square meters.
- Keywords
- Interior, Commercial, Baking Shop, Boundary, Modern, Elegant, Simple, Intervention
