Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to CR Land Yulanshan Sales Center by NGZ Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes NGZ Design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for CR Land Yulanshan Sales Center by NGZ Design. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding CR Land Yulanshan Sales Center
CR Land Yulanshan is a sales center located in Lanzhou. The interior covers 3261 square meters and is organized on high and low levels. Stone is the main material. In the reception lobby, a lampshade carved from a single stone echoes a stone background wall. Marble surfaces are rough cut with a precise cutting machine and then carved, which creates a subtle play of light and shadow. The staircase is deconstructed into a sculptural volume that links the art gallery and the exhibition hall. The design follows a simple and elegant style that reflects local culture.
About NGZ Design
Founded in 2007, NGZ Designis a professional company specializing in interior design and artwork configuration for well-known domestic real estate developers. With all kinds of artist resources and designer team as our design backing, we have many years of experience in real estate service, providing the best design integration. We are committed to creating a unique space combining art and culture.
Award Record
With this recognition, NGZ Design is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/97989
- A' Design Award Page: https://competition.adesignaward.com/97989
- Media Showcase: https://www.designnewsroom.com/!97989
- Laureate Profile: https://designers.org/d/269066
- Further Information from the Laureate: http://c7.gg/fUphN
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- CR Land Yulanshan Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Dark Gray, Light Slate Gray, Dark Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- NGZ Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97989
Credits
- Team
- Zhichao Yang
- Image Credits
- Photographer Wei Liu, Stairs, 2018.; Photographer Wei Liu, Corridor, 2018.; Photographer Wei Liu, Hall, 2018.; Photographer Wei Liu, Negotiation Area, 2018.; Photographer Wei Liu, VIP Room, 2018.
Design Details
- Unique Properties
- The change of time and space is a part of artistic recreation. The design takes the current space and time as the basis of experience, presenting a unique sense of space. Through the interpretation of materials and the display of space, this case reflects the integration of cultural characteristics and the city, maps the future, and implicitly expresses Lanzhou's characteristics from the perspective of art.
- Inspiration
- "Simplicity is an essential condition of artistic works. In essence, it rejects any external decoration and carving," Bellinsky said. Light to the extreme is simple. Driven by this concept, the designer try his best to create a simple and elegant style for space modeling and material selection. The Northwest Plateau is continuous. This land has given the designer rich design inspiration. It is the most direct and implicit expression to integrate humanity and nature into art works.
- Research
- Under the erosion of nature, the Yellow River stone is full of vigorous spirit after vicissitudes. The designer creates a kind of blank space, and then fills the corresponding space with stone again. Time has changed in stone's memory and space, and takes the present space and time as the basis of creation.
- Challenge
- The stairs are not only structures that can go up and down in space. The designer breaks the sequence and deconstructs it again, forming a sculptural volume, making it become an art installation connecting the art gallery and the exhibition hall.
- Realization and Technology
- In the reception lobby area, the ink charm of the lampshade carved by the whole stone echoes with the stone background of "Fox Volant Of The Snowy Mountain", which is the best annotation to Lanzhou's seemingly quiet but vigorous.
- Operation and Interaction
- Raw means unprocessed, natural. With precise cutting machine, rough cutting is completed on the marble surface, presenting the "raw". The designer carves on the surface, using stones to create a subtle game of light and shadow.
- Project Duration and Location
- The project started in October 2017 in Lanzhou and finished in April 2018 in Lanzhou.
- Specifications
- The project covers a total of 3261 square meters. The interlaced light and shadow and the turning point of space, the high and low levels create the changeable space and give the open space a kind of purity.
- Keywords
- Interior, Commercial, Sales Center, Modern, Elegant, Simple, Oriental Aesthetics, RAW, Light
