Press Release
Fragment 8 Retro Camera Retro Camera by Martin Chan Wins the Bronze A' Design Award in Camera and Photography Equipment Design
Martin Chan of Frage honored for camera and photography equipment design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Camera and Photography Equipment Design category for Fragment 8 Retro Camera Retro Camera by Martin Chan of Frage, designed for Lofty factory Company Limited. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Fragment 8 Retro Camera Retro Camera
Fragment 8 is a retro digital camera that recreates the look of Super 8 home movies. Modern digital technology is combined with the form of 1960s 8mm film cameras. Video can be recorded at 9 or 24 frames per second and exported through USB as MP4 or GIF files. A mode dial offers off, movie and GIF settings, and a separate button selects the frame rate for different scenes. A rotating plate holds add-on lenses, including kaleidoscope, star and radial filters. The body measures 110 mm wide, 40 mm deep and 90 mm high.
About Frage
FRAGE is a snap camera brand funded and supported by Hong Kong Cyberport. We are a group of passionate engineers and designers who have been working in product development for over six years.
Award Record
With this recognition, Martin Chan of Frage is a winner of 1 A' Design Award.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://designers.org/design-category/photography-equipment
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/98603
- A' Design Award Page: https://competition.adesignaward.com/98603
- Media Showcase: https://www.designnewsroom.com/!98603
- Laureate Profile: https://designers.org/d/269996
- Further Information from the Laureate: http://www.loftyfactory.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fragment 8 Retro Camera Retro Camera
- Function
- Retro Camera
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Dark Slate Gray, Black, Dim Gray, Gray and Lavender
- Images
- 5
- Client
- Lofty factory Company Limited
The Recognition
- Laureate
- Martin Chan
- Country
- Hong Kong (China)
- Brand
- Frage
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #98603
Credits
- Team
- Yin Lam
- Image Credits
- N/A
Design Details
- Unique Properties
- The Fragment 8 retro camera uses modern digital technology to faithfully recreate the authentic look of Super 8 home movies, but with the convenience of USB output in either MP4 or GIF formats. The Fragment 8 can shoot in either 9 frames per second or 24 and options include three different add-on lenses for specialized effects.
- Inspiration
- The aim of this project is to promote the culture of recording bits of life by way of intuitive shooting, to capture those conveniently forgotten fragments in life. In designing this camera, we combined the features of 8mm film camera in the 1960s with the technology of modern digital photography. We hope this product can revolutionize traditional camera and create new opportunities for the culture of photography.
- Realization and Technology
- We developed a system inside the camera that allow user to directly output the video as the gif format. User can easily capture the gif format video by clicking a simple button.
- Operation and Interaction
- There are three operating mode including "off", "movie" and "gif" mode. User can turn on the camera by rotating the mode button to either "movie" or "gif" mode. There is also a frame per second selection button for different scene applications. A rotating plate can be installed to convenience the user in applying different filter lenses such as Kaleidoscope Six, Star Filter and Radial Filter, etc..
- Project Duration and Location
- This project started from March 2019 in Hong Kong
- Specifications
- Width 110mm x Depth 40mm x Height 90mm (Body)
- Keywords
- fragment, 8mm, retro, camera, video, gif, effect
