Press Release
DokHaeTok Reading Comprehension Brand by Jaehun Kim Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Jaehun Kim of Visang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that DokHaeTok Reading Comprehension Brand by Jaehun Kim of Visang has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding DokHaeTok Reading Comprehension Brand
DokHaeTok is a reading comprehension brand for children that combines printed books with a mobile application. The book set is divided into five thin theme books, and each theme book can be read within one week. Questions are placed on the pages inside bubble shapes, so reading is practised in the form of a simple quiz. The application offers quizzes, level steps and a chatbot that answers questions from children. A cube game and school supplies such as study notes are also part of the brand. The aim is to build reading habits in an enjoyable way.
About Jaehun Kim
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only.
About Visang
With the independent spirit of seeing the ordinary in different perspective, VISANG creates the new global educational culture.
Award Record
With this recognition, Jaehun Kim of Visang is a winner of 9 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99197
- A' Design Award Page: https://competition.adesignaward.com/99197
- Media Showcase: https://www.designnewsroom.com/!99197
- Laureate Profile: https://designers.org/d/228780
- Further Information from the Laureate: http://book.visang.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DokHaeTok Reading Comprehension Brand
- Function
- Reading Comprehension Brand
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gold, Midnight Blue, White Smoke, Dark Slate Gray and Goldenrod
- Images
- 5
The Recognition
- Laureate
- Jaehun Kim
- Country
- Republic of Korea
- Brand
- Visang
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99197
Credits
- Team
- Ryeoeun Jung, and Jisu Kim
- Image Credits
- Visang Creative Design Lab, 2019
Design Details
- Unique Properties
- DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
- Inspiration
- We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
- Research
- When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
- Challenge
- An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
- Realization and Technology
- DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
- Operation and Interaction
- DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
- Project Duration and Location
- DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
- Specifications
- The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
- Keywords
- Reading Comprehension, korean, DokHaeTok, children
