Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Miltos Branding by Yuta Takahashi
Yuta Takahashi recognized for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Miltos Branding by Yuta Takahashi, designed for Miltos, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Miltos Branding
Miltos is a brand identity and packaging design for a chocolate brand. The concept extends the bean to bar idea into a tree to bar approach that highlights the aroma of cacao. The package is made of dark blue fine paper with glitter processing, varnish that expresses a silk pattern and gold foil stamping. The case opens like the cover of a book and holds a flavor chart card that explains each taste in detail, as is done with wine. The assortment box is based on the image of a bookcase. The design supports a calm brand experience for adults.
About Yuta Takahashi
He is an active art director and designer based in Japan. His design studio is simple and minimal, with clean and modern design as its forte. He offers a wide variety of solutions in branding, graphic design, packaging design, editorial design, logo design, illustration, web design, UI & UX design, and others. He solidify the identities of brands and companies by crafting polished, modern and valuable visual identities. He goal is sustainable design, staying socially conscious and aiming for cultural growth.
Award Record
With this recognition, Yuta Takahashi is a winner of 6 A' Design Awards. The awards span the editions from 2015 - 2016 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99373
- A' Design Award Page: https://competition.adesignaward.com/99373
- Media Showcase: https://www.designnewsroom.com/!99373
- Laureate Profile: https://designers.org/d/161354
- Further Information from the Laureate: http://miltos.jp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Miltos Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Dark Slate Gray, White Smoke, Light Gray and Dim Gray
- Images
- 5
- Client
- Miltos
The Recognition
- Laureate
- Yuta Takahashi
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99373
Credits
- Team
- Takashi Sasahara
- Image Credits
- Photographer Yuta Takahashi, 2020 Optional; Photographer Yuta Takahashi, 2020
Design Details
- Unique Properties
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Inspiration
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Research
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Challenge
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Realization and Technology
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Operation and Interaction
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Project Duration and Location
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Specifications
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch Chocolate package: Width 4 x Depth 0.5 x Height 4inch Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
- Keywords
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
