Press Release
Mixed Reality Holographic Installation by Aleksandr Volkov Is Granted the Silver A' Design Award in Event and Happening Design
Aleksandr Volkov of Inty honored for event and happening design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Mixed Reality Holographic Installation by Aleksandr Volkov of Inty, designed for Economiton, has been granted the Silver A' Design Award in the Event and Happening Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Mixed Reality Holographic Installation
Mixed Reality is an interactive holographic installation created for an exhibition stand about the energy strategy of the city of Moscow. The installation is based on the Pepper's Ghost principle, which was extended with additional layers. A LED backdrop wall, three floor projectors and ceiling mounted LED lighting work together with holographic foil, mirrors and sound. Animated light and shadow give the projected objects a strong sense of presence. Visitors select a topic on a touch screen and watch figures and graphs appear and dissolve in the air.
About Aleksandr Volkov
Inty operates as a full-service agency. We share a passion for media technologies and their potential to make the invisible seen since 2010. Inty develop unique presentations, exhibition stands, and multimedia installations for social and business spaces that portray our clients’ image and communicate their message. With a strong focus on design and years of experience, we are able to visualize complex and abstract topics in a way that will captivate the audience. The Inty team consists of experienced programmers, technologists, visual designers, and architects.
About Inty
Inty develop unique presentations,exhibition stands, and multimedia installations for social and business spaces that portray our clients’ image and communicate their message. The Inty team consists of experienced programmers, technologists, visual des
Award Record
With this recognition, Aleksandr Volkov of Inty is a winner of 1 A' Design Award.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99442
- A' Design Award Page: https://competition.adesignaward.com/99442
- Media Showcase: https://www.designnewsroom.com/!99442
- Laureate Profile: https://designers.org/d/258398
- Further Information from the Laureate: https://clck.ru/MEgEc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mixed Reality Holographic Installation
- Function
- Holographic Installation
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Slate Gray, Dim Gray, Light Slate Gray, Black and Dark Gray
- Images
- 5
- Client
- Economiton
The Recognition
- Laureate
- Aleksandr Volkov
- Country
- Russian Federation
- Brand
- Inty
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99442
Design Details
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Realization and Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Operation and Interaction
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
- Project Duration and Location
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Specifications
- 18000 х 10000 х 4500
- Keywords
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
