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Theresa Lambrecht

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Interviste con Theresa Lambrecht

Leggi le interviste con Theresa Lambrecht: scopri la filosofia, il processo creativo e il lavoro premiato.

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Intervista al Designer del Giorno

17 domande

I started to learn my handcraft at the "Meisterklasse" in the "Meisterschule" Graz (Austria) in the subjects painting and photography. Afterwards I got educated in digital media designer by latif.oberholz Berlin.

Could you please tell us about your experience as a designer, artist, architect or creator?

I started to learn my handcraft at the "Meisterklasse" in the "Meisterschule" Graz (Austria) in the subjects painting and photography. Afterwards I got educated in digital media designer by latif.oberholz Berlin. I worked as a photographer assistant for Mat Hennek and Felix Broede in Berlin. I finished my education with a master study as a Designer at the HTW Berlin. I worked for communication ans advertising agencies (Scholz & Friends, Y&R, select NY, ..). As a Art Director a took care of big companies and prominent clients like Mercedes-Benz, Loewe, Villeroy and Boch, Diesel, KaDeWe group and many more. Afterwards I started to work for my own. This means smaller customers, but more freedom to follow my spirit.

How did you become a designer?

Since I was a little a girl I dreamed to become a Designer or a Artist. In this young years I didn't recognize the difference between both and if you ask me today the border is in my mind even quite close. In all my jobs I did this what people often called design. But most of the projects where decided by customer or budget restriction. That's felt not free to me and that's why I didn't recognize my job as a really Designer, it was more than a "creative robot". This changed afterwards I startet my own business. Because this was the time I can choose my clients, my brands and my projects by my self. I found this clients which trusted me to design there brands and products in "my style". It was a great feeling and, which is maybe more important, it was successfully.

What are your priorities, technique and style when designing?

My way for a good design is to see, to feel and than to transform. That's the best way to convert emotions and passions from outside into the products. For this I'm using different techniques. For sure my priority is the digital way. But honestly this is just the way of the output. First of all I walk around and looking for inspiration. Afterwards I try to connect my thought, moods or pictures. And than I'm starting to compose something new.

What particular aspects of your background shaped you as a designer?

Curiosity and exploration are this skills which make me go ahead. If you own this you will always find new ideas, new impacts and new people who inspire you.

What is your growth path? What are your future plans? What is your dream design project?

I'm always looking for new clients whose want to go new ways, climb new steps and are open minded to conquer the world.

What are your advices to designers who are at the beginning of their career?

First of all learn a handcraft! And alway keep curious.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Go your own way and belief on your self. Look around.

What is your day to day look like?

First of all have a big cup freshly made coffee. i guess that's nothing special for me or the design industry. ;-) Afterwards starting with the immediately communication tasks. Talking to clients as well as with suppliers. Coordinate my design team and do some sales tasks. Normally I "come down" in the afternoon. That's the time to become creative.

How do you keep up with latest design trends? To what extent do design trends matter?

I live in Berlin. That's a creative melting pot. Visiting open house events and the big creative community are part of my daily business. That's why I'm very close to the latest trends flows.

How do you know if a product or project is well designed? How do you define good design?

That's quite difficult to answer for me. Even design is a very individual thing. For sure, if you design something for the sale process, you can measure the increase of your sales or other commercial targets. But in the history you have some samples for great design and less sales as well. To win an design award is very meaningful for me, to get a professional feedback of my design success.

How do you decide if your design is ready?

Design is never "ready". The benchmark for design is always in the view of the moment. If you think your are ready, sleep 1 or 2 nights and than you will always find some pints for modification. I means that's why especially corporate designs or brand logos or sings always are being modify gently.

What is your biggest design work?

I designed a whole range of silk scarves for the label Pattern of Earth. For me that's more than just design. It's more like wearable art. This was a absolutely fantastic job.

Who is your favourite designer?

I absolutely love the work from Dieter Rams. He is an German industrial designer and started to design things like Apple. But he did it 40 years before!!! That's really amazing.

Would you tell us a bit about your lifestyle and culture?

Well, I think my lifestyle isn't that special or has any special design attitude. I love to travel, I love to meet my friends and other people, I love to go to the museum, and for sure I also love my freshly made morning coffee. All this things are going hand in hand with design, because everything is designed. Al what you see in an urban hood is designed: machines, advertisement, clothes, sings, products, buildings, public transport... And if you go to the parks and woods you can find the design of the nature. For me it is also designed in the perfect way of form follows function.

Would you tell us more about your work culture and business philosophy?

Be always fair to your partners, clients, suppliers an employees. Life it's like a boomerang.

What are your philanthropic contributions to society as a designer, artist and architect?

I think to give something back to society is very important not even for designers. It's important for every human. And if you are successful, you are successful also because your society give you a chance and possibility to do what you want to do. Nowadays this is for most of the people on earth a luxury thing and not a matter of course!

What positive experiences you had when you attend the A' Design Award?

First of all it's absolutely fantastic if you get the information, that you are one of the winer in your category. It's a great platform and possibility for designers all over the world to show current work. It's also a great chance to become more famous, find new partner or clients. I would like to take the chance to say thanks to the whole team of A`Design Award!

Intervista alla Leggenda del Design

49 domande

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality.

Could you please tell us a bit about your design background and education?

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality.

To summarise, my background in art and design is based on a lifelong passion for creativity and a desire to use my skills to create positive change. Becoming a designer was not just a career choice, but the culmination of my love for art, my interest in functional design and my commitment to sustainability. I have a background in both design and art, with formal education in sustainable design and digital photomontage. My studies provided a strong foundation in blending functionality with aesthetics, and I continuously build on this through practical experience and ongoing learning in various design disciplines.

What motivates you to design in general, why did you become a designer?

What motivates me to design is the ability to solve problems creatively and make a positive impact on people's lives. I became a designer because I have always been passionate about art and aesthetics, and I wanted to combine this passion with functionality to create meaningful and beautiful solutions.

Did you choose to become a designer, or you were forced to become one?

I chose to become a designer because of my passion for creativity and problem-solving, and my desire to make a positive impact through functional and beautiful design solutions.

What do you design, what type of designs do you wish to design more of?

I design a wide range of products, from packaging to digital art. I particularly wish to design more innovative and impactful packaging solutions that combine functionality with aesthetic appeal.

What should young designers do to become a design legend like you?

Young designers should continuously hone their skills, stay curious and open to new ideas, seek inspiration from diverse sources, and never stop learning. They should also focus on building a strong portfolio, network with other professionals, and remain dedicated to their passion for design.

What distinguishes between a good designer and a great designer?

A good designer creates functional and aesthetically pleasing solutions, while a great designer goes beyond this by innovating, pushing boundaries, and creating designs that have a lasting impact and resonate deeply with people.

What makes a good design a really good design, how do you evaluate good design?

A really good design effectively solves a problem, is user-friendly, and aesthetically pleasing. I evaluate good design by considering its functionality, usability, aesthetic appeal, and the emotional response it evokes in users, as well as its sustainability and innovation.

What is the value of good design? Why should everyone invest in good design?

The value of good design lies in its ability to enhance user experience, solve problems efficiently, and create emotional connections. Investing in good design leads to increased user satisfaction, brand loyalty, and long-term success, making it a worthwhile investment for individuals and businesses alike.

What would you design and who would you design for if you had the time?

If I had the time, I would design innovative and sustainable packaging solutions for eco-conscious brands, combining functionality with aesthetic appeal to reduce environmental impact and enhance user experience.

What is the dream project you haven't yet had time to realize?

My dream project is to create a space where art and design seamlessly merge, incorporating nature to enhance the experience and simply allow for boundless creativity.

What is your secret recipe of success in design, what is your secret ingredient?

My secret recipe for success in design is a deep empathy for the user, combined with a relentless pursuit of innovation and a commitment to sustainability. My secret ingredient is the ability to blend functionality with aesthetic elegance, ensuring every design not only looks beautiful but also serves its purpose effectively.

Who are some other design masters and legends you get inspired from?

I draw inspiration from a variety of sources, including art and architecture, but also from nature and everyday life. These influences help me to bring a fresh perspective to my designs by combining artistic principles with functional design to create unique and effective solutions.

What are your favorite designs by other designers, why do you like them?

I appreciate Apple's designs for their minimalist aesthetic, precision, functionality, and visual appeal. Their ability to distill complex technology into simple, user-friendly interfaces encapsulated in sleek, elegant hardware exemplifies great design principles. These designs resonate with me because they combine form and function seamlessly, a core aspect of what I strive to achieve in my own work.

What is your greatest design, which aspects of that design makes you think it is great?

My greatest design, the packaging for "Heartling Cosmetic Diamonds Cream," excels not only in aesthetics and functionality but also in quality. It features high-quality Italian textured cover paper, which adds a touch of luxury and tactile satisfaction. This choice of material not only enhances the product's appeal but also communicates its premium nature, making the packaging itself a testament to the brand's commitment to excellence and attention to detail.

How could people improve themselves to be better designers, what did you do?

To improve as designers, people can focus on continuous learning, embracing a range of experiences, and seeking feedback. Here are a few strategies that have helped me grow:

Continuous Education: Stay updated with the latest design trends, tools, and technologies through courses, workshops, and reading.

Diverse Experiences: Work on a variety of projects across different sectors to understand the breadth of design applications and challenges.

Feedback and Critique: Regularly seek and constructively respond to feedback from peers, mentors, and users. This can sharpen your skills and refine your design approach.

Collaboration: Collaborate with other designers and professionals in related fields to gain new perspectives and insights.

Personal Projects: Engage in personal projects that push the boundaries of your creativity and allow you to experiment without constraints.

Mindfulness and Observation: Develop a habit of observing the world around you, noticing details that could inspire solutions or spark creativity.

If you hadn't become a designer, what would you have done?

Artist and Designer. ;)

How do you define design, what is design for you?

For me, design is a mix of art and science - it's about creatively solving problems while improving aesthetics and functionality. Design isn't just about making things look good, it's about making them work better for the people who use them and ensuring that every creation is intuitive, accessible and effective.

Who helped you to reach these heights, who was your biggest supporter?

My biggest supporters have been my mentors and peers in the design community, who provided invaluable guidance and feedback, along with the encouragement from family and friends. Equally important has been my own belief in myself, which has driven me to pursue and achieve my goals in design.

What helped you to become a great designer?

An open mind, curiosity, and creativity, along with a readiness to embrace people, places, and everything the world has to offer, have deeply influenced my work. These qualities allow me to absorb diverse influences and integrate them into my designs, enriching my approach and enabling me to create innovative, relevant, and engaging solutions.

What were the obstacles you faced before becoming a design master?

Before becoming a design master, I faced numerous obstacles including self-doubt about whether I was good enough, concerns about finding the right solutions, and the challenge of aligning my designs with the tastes and expectations of clients. These hurdles were compounded by the competitive nature of the design industry, requiring constant learning and adaptation to stay relevant and successful.

How do you think designers should present their work?

Designers should present their work as part of a personal brand, which reflects their unique style, philosophy, and approach to design. This helps establish a distinctive identity in the market. A well-crafted personal brand should communicate a designer's values, showcase their best work, and highlight their design process, making their offerings clear to potential clients or collaborators. Effective presentation tools include a professional portfolio website, curated social media content, and engaging storytelling about their projects and design journey.

What's your next design project, what should we expect from you in future?

My next design project involves an art piece centered around the theme of moon phases, focusing on their graphical representation. In the future, you can expect from me more works that explore natural phenomena through a creative lens, combining artistic aesthetics with meaningful insights into the environment and our connection to it.

What's your ultimate goal as a designer?

My ultimate goal as a designer is to fully realize my creative potential and to demonstrate the depth of my capabilities. I strive to create works that are not only innovative and impactful but also a true reflection of my inner vision and artistic voice.

What people expect from an esteemed designer such as yourself?

People expect an esteemed designer like myself to deliver innovative, thoughtful, and aesthetically pleasing designs that effectively solve problems and enhance user experiences. They also anticipate professionalism, a strong ethical approach to design, and the ability to lead and inspire within the industry, consistently pushing the boundaries of what is possible in design.

How does design help create a better society?

Design helps create a better society by addressing real-world problems with innovative solutions that improve everyday life. It enhances accessibility, promotes sustainability, and improves functionality in various environments. Good design also fosters inclusivity and engagement by considering the diverse needs of all community members, ultimately making spaces and products more usable and enjoyable for everyone. Through thoughtful design, we can encourage positive social change, reduce environmental impact, and elevate the quality of life for individuals and communities alike.

What are you currently working on that you are especially excited about?

I'm currently working on a project that integrates advanced sustainable materials into everyday product designs. This initiative not only pushes the boundaries of eco-friendly design but also aims to set new industry standards for environmental responsibility. I'm especially excited about the potential for these designs to influence broader practices and inspire others in the field to prioritize sustainability in their creative processes.

What would you like to see changed in design industry in the coming years?

In the coming years, I would like to see the design industry embrace a stronger commitment to sustainability and ethical practices. This includes using eco-friendly materials, reducing waste, and designing for longevity rather than disposability. Additionally, I hope to see more inclusivity in design processes, where diverse voices and perspectives are actively involved in shaping products and environments that cater to a broader range of needs and experiences. Finally, I believe there should be a greater integration of technology not just for innovation's sake but to genuinely enhance usability and accessibility in our daily lives.

Where do you think the design field is headed next?

The design field is likely headed towards a greater integration of sustainability and technology. As environmental concerns become more pressing, designers are increasingly focusing on eco-friendly materials and processes. Concurrently, the rise of digital technology, especially artificial intelligence and virtual reality, is transforming how designers work and how products are developed and experienced. This blend of sustainability and advanced technology will likely lead to smarter, more adaptable, and environmentally conscious designs that better serve both people and the planet.

How long does it take you to finalize a design project?

The time it takes to finalize a design project can vary greatly depending on the complexity of the project, the specific requirements, and the iterative process involved. Some projects can be completed within a few weeks if they are straightforward, while more complex or extensive projects might take several months or even longer. Effective communication with clients, clear goal setting, and efficient workflow management are key factors that influence the project timeline.

When you have a new design project, where do you start?

When I have a new design project, I start with thorough research and understanding the project's objectives, target audience, and constraints. This involves gathering information, identifying user needs, and analyzing competitors. Following this, I brainstorm and sketch initial ideas, exploring various concepts and solutions before moving on to more detailed designs and prototypes. This foundational work ensures that the project is grounded in a solid understanding and sets the stage for a successful design process.

What is your life motto as a designer?

"Do what you feel. Trust your first intuition."

Do you think design sets the trends or trends set the designs?

I believe it's a dynamic interplay where both influence each other. Design can set trends by introducing innovative concepts and aesthetics that capture people's imagination and drive the industry forward. At the same time, existing trends often shape designs by reflecting the current cultural, technological, and social landscape. This reciprocal relationship ensures that design remains relevant, responsive, and continually evolving.

What is the role of technology when you design?

Technology plays a crucial role in my design process by providing the tools and resources necessary to bring ideas to life. It enables precision and efficiency in creating detailed designs and prototypes, facilitates collaboration and communication with clients and team members, and allows for the exploration of innovative solutions through advanced software and digital tools. Additionally, technology helps in staying updated with the latest trends and techniques, ensuring that my designs are modern and relevant.

What kind of design software and equipment do you use in your work?

Adobe Creative Cloud. Mostly InDesign, Photoshop.

What is the role of the color, materials and ambient in design?

Color, materials, and ambiance are crucial in design. Color influences mood and perception, materials affect functionality and user experience, and ambiance sets the context, enhancing overall engagement and aesthetic appeal. Together, they create a cohesive and immersive experience.

What do you wish people to ask about your design?

How did you come up with that idea?

When you see a new great design or product what comes into your mind?

When I see a new great design or product, I first think about the innovation behind it, the problem it solves, and the creativity involved in its creation. I also consider how it achieves a balance between functionality and aesthetics, and what I can learn from it to apply to my own work.

Who is your ideal design partner? Do you believe in co-design?

My ideal design partner is cooperative, friendly, open-minded, and easy to work with, without too much ego. I strongly believe in co-design, as collaboration brings diverse perspectives and ideas, leading to more innovative and well-rounded solutions.

Which people you interacted had the most influence on your design?

It's hard to pinpoint specific individuals, as my design is influenced by a variety of people, experiences, and conversations. Each interaction, whether with different people or through various encounters, contributes uniquely to my creative process.

Which books you read had the most effect on your design?

Mostly photo and illustration books, magazins or other art books.

How did you develop your skills as a master designer?

I developed my skills as a master designer through years of experience working in agencies and collaborating closely with clients. This hands-on experience has been invaluable in honing my abilities and understanding the diverse needs of different projects.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Irrespective of time and space, I would love to meet and discuss with Oliviero Toscani, the renowned photographer behind Benetton's iconic campaigns. His bold and provocative approach to visual storytelling would provide fascinating insights into the power of design and communication.

How do you feel about all the awards and recognition you had, is it hard to be famous?

I haven't really thought about whether it's hard to be famous or not. I focus on the work itself rather than the accolades. However, I do feel happy and honored when I receive an award or recognition.

What is your favorite color, place, food, season, thing and brand?

red, orange,, blue...natur, ocean...healthy food...all seasons, every season has something beautiful...apple, nike, patagonia, baletti ...

Please tell us a little memoir, a funny thing you had experienced as a designer?

sorry, I don´t remember.

What makes your day great as a designer, how do you motivate yourself?

What makes my day great as a designer is seeing a project come together beautifully and knowing it will positively impact its users. I motivate myself by staying curious, seeking inspiration from diverse sources, and setting clear, achievable goals. Positive feedback and successful collaborations also keep my enthusiasm high and drive me to keep pushing the boundaries of creativity.

When you were a little child, was it obvious that you would become a great designer?

As a child, it wasn't immediately obvious that I would become a designer, but I always had a strong passion for drawing, creativity, and solving problems in unique ways. These early interests laid the foundation for my future career in design.

What do you think about future; what do you see will happen in thousand years from now?

I hope that in a thousand years, humanity will have learned to live in harmony with nature, recognizing that we are an integral part of it and must protect it. I wish for a world without wars, where people no longer feel the need to harm one another. I envision a peaceful coexistence where people accept each other and believe in the collective good, rather than being divided by individual gods or religions.

Please tell us anything you wish your fans to know about you, your design and anything else?

I want my fans to know that my design philosophy is rooted in simplicity, functionality, and a deep respect for the natural world. I strive to create works that are not only visually appealing but also meaningful and sustainable. I'm always exploring new ideas and pushing boundaries, driven by a passion for creativity and innovation. Thank you for your support and for believing in the power of thoughtful design to make a positive impact on our world.

Intervista al Designer

39 domande

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality.

To summarise, my background in art and design is based on a lifelong passion for creativity and a desire to use my skills to create positive change. Becoming a designer was not just a career choice, but the culmination of my love for art, my interest in functional design and my commitment to sustainability.

Can you tell us more about your company / design studio?

"Lambrecht Design" is a design studio from Berlin, founded by Theresa Lambrecht. The studio is characterised by an innovative approach that combines functionality and aesthetics in a unique way. Lambrecht Design is particularly known for its stylish and practical solutions in the field of packaging design, especially in the cosmetics industry.

Theresa Lambrecht sets new standards for elegance and usability. Their commitment to creativity and innovation is clearly reflected in their projects, which are not only aesthetically pleasing but also fulfil high practical requirements.

What is "design" for you?

For me, design is a creative form of expression that combines functionality and aesthetics to create solutions to real problems. It's about creating beautiful yet practical objects, be it in the field of art, graphics, architecture or product design. For me, design also means telling a story and evoking emotions, be it through colours, shapes or materials.

Ultimately, for me, design is a way of shaping and improving the world around us by enabling us to respond creatively to problems and initiate positive change.

What kinds of works do you like designing most?

I enjoy designing work that combines creativity and practicality, where functionality and aesthetics are in harmonious balance. I am particularly drawn to projects that allow me to explore innovative solutions and push the boundaries of traditional design norms. Whether it's creating user-friendly interfaces, visually striking packaging designs or conceptualising striking artwork, I find fulfilment in designs that engage people on both an emotional and practical level.

I am fulfilled by projects that challenge me creatively and intellectually and provide me with the opportunity to make a significant impact through design innovation and aesthetic excellence.

What was the first thing you designed for a company?

a campaign for a well-known car manufacturer from Germany.

What is your favorite material / platform / technology?

Material: Paper. Platform: Instagram.

When do you feel the most creative?

I feel most creative when I have the freedom to explore new ideas and approaches without constraints. This often happens during periods of quiet reflection or when I'm surrounded by inspiration from diverse sources such as nature, art, or engaging conversations with other creative minds.

Additionally, collaborative environments where I can exchange ideas and perspectives with others stimulate my creativity. Feedback and constructive criticism from peers and mentors also play a crucial role in refining my ideas and pushing me to think differentl

Which aspects of a design do you focus more during designing?

During the design process, I focus on several key aspects to ensure that the final outcome meets both functional and aesthetic objectives:

User-Centered Design: Understanding the needs, behaviors, and preferences of the end-users is paramount. I prioritize creating designs that are intuitive, user-friendly, and enhance the overall user experience.

Aesthetic Appeal: Visual aesthetics are crucial as they create a first impression and influence how users perceive the design. I pay attention to colors, typography, layout, and overall visual harmony to ensure that the design is visually pleasing and communicates effectively.

Functionality and Usability: Design must not only look good but also perform well. I focus on ensuring that the design functions effectively, meets its intended purpose, and provides a seamless user experience.

Innovation and Creativity: I strive to bring fresh perspectives and innovative solutions to each design challenge. This involves thinking outside the box, exploring unconventional ideas, and pushing boundaries to create something unique and impactful.

Sustainability: Incorporating sustainable practices and materials is increasingly important to me. I aim to minimize environmental impact through thoughtful design choices, whether it's in materials selection, manufacturing processes, or end-of-life considerations.

Emotional Impact: Design has the power to evoke emotions and create connections with users. I consider how the design will resonate emotionally, aiming to create experiences that are memorable, engaging, and meaningful.

What kind of emotions do you feel when you design?

When I design, I feel a mix of excitement, focus, and a deep sense of satisfaction as ideas come to life.

What kind of emotions do you feel when your designs are realized?

When my designs are realized, I feel a profound sense of fulfillment and pride in seeing my ideas take tangible form and positively impact users.

What makes a design successful?

A design is successful when it effectively solves a problem, resonates with its intended audience, and balances aesthetic appeal with functional efficiency.

When judging a design as good or bad, which aspects do you consider first?

When judging a design as good or bad, the first aspect I consider is its functionality: does it effectively fulfill the purpose for which it was created? Following that, I evaluate the usability—is the design intuitive and accessible to its intended users? Finally, aesthetic appeal is assessed, as a well-designed product should also have a visually pleasing appearance that resonates with its audience. These elements combined determine the overall success and quality of a design.

From your point of view, what are the responsibilities of a designer for society and environment?

From my point of view, the responsibilities of a designer for society and the environment include advocating for sustainable practices, designing products that minimize environmental impact, addressing social issues through design solutions, and promoting inclusivity and accessibility in design to benefit all members of society.

How do you think the "design field" is evolving? What is the future of design?

I believe the design field is evolving towards more interdisciplinary collaboration, greater emphasis on sustainability and ethical considerations, integration of advanced technology, and a focus on user-centered design that enhances human experiences across various digital and physical platforms. The future of design lies in its ability to innovate, adapt to changing societal needs, and leverage technology to create meaningful and inclusive solutions that positively impact our lives and the environment.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

My last exhibition was in Hamburg in February 2024. My next two exhibitions are in September 2024 and in November 2024 both in Berlin/Germany.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

The design inspiration for my work often comes from a variety of sources such as the shapes and patterns of nature, cultural influences, everyday interactions and technological advances. Sometimes it is also special encounters with other people or simple everyday situations that inspire me. I nurture my creativity through exploration, research, collaboration with other creatives, visiting art exhibitions, participating in meaningful discussions and immersing myself in different environments that stimulate new ideas and perspectives.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

My design style is not just a conscious decision, but stems from my inner being and personality. It is minimalist, honest, open and at the same time incredibly creative, characterised by a natural tendency to develop clear and aesthetically pleasing solutions that are functional and create a strong emotional resonance.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I grew up in Berlin and I live in Berlin, a city with a rich cultural diversity that has a strong influence on my designs. The dynamic history and diverse culture inspire my work, provide creative impetus and encourage an open, innovative design practice.

How do you work with companies?

Same like i work for my clints too.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Define Clear Objectives. Review Portfolios and Experience. Communication and Collaboration. Check References and Reviews. Understand Design Process. Commitment to Quality and Sustainability. Contract and Terms.

Can you talk a little about your design process?

My design process typically begins with thorough research and understanding of the project's objectives and user needs. I then brainstorm and sketch ideas, exploring various concepts and solutions. After selecting the most promising direction, I move to digital tools to create detailed designs or prototypes. Throughout this process, feedback loops are crucial, involving stakeholders or users to refine and iterate on the design. Finally, I ensure the design meets functional requirements, aesthetic goals, and often incorporates sustainable practices before final implementation or production.

What are 5 of your favorite design items at home?

Bialetti - Dolce&Gabanna-coffee maker

Vitra Designer Chair

Apple Sound Box

Can you describe a day in your life?

I get up very early and meditate. Then I have a coffee and look at what I need to do or work on that day. Then I go to the gym. Then I start working. I try to work efficiently and in a planned way so that I still have time for my children and friends.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

For young designers, my advice is to stay true to yourself and stay motivated. It's essential to develop your unique voice and style, which will set you apart in the field. Here are a few more suggestions:

Embrace Learning: Continuously seek knowledge and new skills, whether through formal education, online courses, or by experimenting on your own.

Seek Feedback: Don’t be discouraged by criticism; instead, use it constructively to refine your work. Feedback is a valuable tool for growth.

Stay Resilient: The design industry can be competitive and challenging. Maintain your motivation and resilience in the face of setbacks.

Network: Build relationships within the design community. Networking can provide support, inspiration, and opportunities.

Keep Exploring: Always be curious and open to new ideas. Inspiration can come from the most unexpected places.

From your perspective, what would you say are some positives and negatives of being a designer?

Positiv: Creativity and Expression, Impact and Influence, Continuous Learning, Versatility, Satisfaction from Seeing Results.

Negativ: Subjectivity and Criticism, Tight Deadlines and Pressure, Client Expectations and Revisions, Job Insecurity in Freelance Roles, Technical Challenges.

What is your "golden rule" in design?

"My 'golden rule' in design is to prioritize both form and function equally. A successful design not only looks visually appealing but also fulfills its intended purpose effectively and enhances the user experience."

What skills are most important for a designer?

For a designer, several skills are crucial to success:

Creativity and Innovation: The ability to generate unique ideas and solutions.

Technical Proficiency: Knowledge of design software and tools relevant to the field, such as Adobe Creative Suite, CAD software, or web development tools.

Visual Communication: Understanding how to communicate ideas visually through layout, composition, color theory, and typography.

Problem-Solving: The capability to identify problems, think critically, and come up with effective solutions.

User-Centered Design Thinking: Focusing on how users will interact with products and designing with their needs and experiences in mind.

Attention to Detail: The ability to notice and perfect the smallest components, ensuring the quality and precision of the final product.

Collaboration and Communication: Skills necessary to work effectively with other team members and communicate ideas clearly to clients or stakeholders.

Adaptability: The willingness and ability to learn new skills and adapt to changing technologies and trends.

Project Management: Organizing, planning, and managing projects efficiently to meet deadlines and stay within budget.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

My I-Mac and the Adobe creative Cloud.

Designing can sometimes be a really time consuming task, how do you manage your time?

I plan my time by prioritising tasks, setting deadlines and maintaining a structured workflow to complete projects efficiently and effectively.

How long does it take to design an object from beginning to end?

The time it takes to finalize a design project can vary greatly depending on the complexity of the project, the specific requirements, and the iterative process involved. Some projects can be completed within a few weeks if they are straightforward, while more complex or extensive projects might take several months or even longer. Effective communication with clients, clear goal setting, and efficient workflow management are key factors that influence the project timeline.

What is the most frequently asked question to you, as a designer?

How long does it take? And how much is it?

What was your most important job experience?

"Do what you feel. Trust your first intuition."

Who are some of your clients?

customers from the cosmetics, foof and lifestyle sectors.

What type of design work do you enjoy the most and why?

I most enjoy working on projects that allow me to blend functionality with artistic expression, particularly in areas like product design and digital media. I find satisfaction in creating designs that not only look visually appealing but also enhance user experience and solve practical problems. This type of work challenges me to think both creatively and pragmatically, pushing the boundaries of what design can achieve while staying grounded in user needs.

What are your future plans? What is next for you?

My plans for the future are to continue to innovate in design, explore new creative avenues and collaborate on projects that push the boundaries of art and functionality. In addition, I am planning several exhibitions and the product and brand development of www.lunar-circles.com

Do you work as a team, or do you develop your designs yourself?

I develop the designs myself, if I need a specialist in other design aspects I also work together with others

Do you have any works-in-progress being designed that you would like to talk about?

My next design project involves an art piece centered around the theme of moon phases, focusing on their graphical representation. In the future, you can expect from me more works that explore natural phenomena through a creative lens, combining artistic aesthetics with meaningful insights into the environment and our connection to it.

How can people contact you?

I am happy when you write to me: kontakt@lambrechtdesign.de

Any other things you would like to cover that have not been covered in these questions?

Not now:) Thank you.

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Fonte dei Dati

Le domande e risposte dell'intervista pubblicate nella nostra pagina dell'intervista con il designer Theresa Lambrecht provengono da Designer Interviews, la piattaforma internazionale dove i migliori designer, architetti, creatori e innovatori del mondo vengono intervistati.