Interviste con Takako Yoshikawa

As an artistic director, as a multiple creator, as a designer, I have participated in projects of a number of leading Japanese companies and International Brand. My main projects include head office project of Daimaru Department Store, Osaka Gas, Samantha Thavasa, Koizumi, Vidal Sasoon, Dunlop, Aprica, HENCKELS, and many more.

I think image is most important thing for design.

So I cherish to spend time to imagine before design rather than design technique.

I draw designs by handwriting, I also use the latest digital tools, and I make mock-ups and physical models too.　

I try everything I think is necessary for the design project.

At the image stage before designing, I am very excited and inflate my imagination. I really enjoy the time.

I think it is important to image before design skill.

Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.

Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.

The power of self-healing. People heal themselves.

Designing the sensation of stroking the head with the palm of the hand.

Debuting in markets around the world.

About two months.

"One morning, inspiration struck.

It has already been released in Japan in November 2023. The initial production batch sold out through pre-orders before release, and additional productions have been made since then.

I planned and designed this product to create a new brand with fresh value within the range of technology held by the manufacturing company.

What continues to influence me is the creator of this world.

"All genders, everyone who wants to take care of their hair.

"I think there's nothing like an electric brush that you can use by placing it on the palm of your hand.

The concept "Reset and Detox Everyday" has been abbreviated to "Readey."

Paper and pen, Mac, and several applications.

Organic rounded form.

Mold specialists at the factory, manufacturer representatives, advisors, etc.

Comfortable, ideal hair care.

I researched brushes from all over the world as much as possible.

Even with detachable parts, ensuring a stable user experience.

Since I received a recommendation from the A' Design Award...

To design more freely and more richly.

30 seconds, try using Readey. You will be hooked on the comfort and refreshing sensation of this hair care product.

I am self-taught. I grew up in the real design business scene.

At university I have majored in Japanese literature, not design.

It may be my father and grandfather who gave me aesthetic sense

Design has the power to beautifully enrich life.That's why I became a designer.

I choose to become a multiple creator, not only design.

I want to design a sense of atmosphere without being confined by categories or genres.

Focus on honing your ability to envision rather than relying solely on technical skills.

A Good designer do the work expect.

A great designer does more work than expected can not imagine.

A good designer delivers designs that meet expectations.

A great designers surpass expectations in ways that are unimaginable.

Excellent design not only multiplies the value of the object several times over but also extends its lifespan.

I'd like to design a lovely door that brings excitement and joy to whoever opens it.

I would like to clear a forest with a stream and design a village where sustainable living can be enjoyed.

It is about learning from the sun, sky, clouds, moon, plants, and all aspects of nature.

he creator of the universe.

like chairs designed by Philippe Starck.

Readey is my best design. Please try using it.

Watching the sunrise and sunset, having additive-free meals, and getting good sleep.

A poet who designs words.

For me, design is about ascending dimensions.

I am grateful to everyone around me.

A healthy body, a sound mind, and an excited heart.

I have forgotten about the walls I've overcome.

It's best to express yourself according to your heart.

It is to design excellent buildings on a naturally rich island.

Creating artwork that becomes part of a museum's permanent collection.

Designs that lead to a sustainable, peaceful, and beautiful society.

Value creation.

Renovation of old Japanese houses.

I I treasure all projects

I hope for a society where each other's copyrights are respected. No more pirates.

The human body's internal structure.

It depends on the project, but it can take anywhere from six months to two years.

From meditation.

A constantly purify one's gaze and heart.

They occur simultaneously.

It's convenient.

Paper, pen, and a Mac.

To excite.

About the value of richness.

Where to actually use it.

The necessary people arrive at the necessary timing.

Design is a conversation with oneself.

I have read thousands of books.

From every daily experience.

I would like to meet and talk to Doris Duke, Howard Hughes, Klimt, Picasso, Coco Chanel, and Ito Jakuchu.

If you can grant yourself permission, you can receive everything.

All the colors of the world, a seaside old town, watermelons, and four seasons.

The moment I designed it in just two minutes.

Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.

There were some events that foreshadowed it.

Humanity discovers a rich planet other than the Earth too and continues to evolve.

I am an airtist as well as design. I hope you enjoy my art. Please check my Instagram. @takako_artwork

I've been an expressive person since I was young.I feel incredibly fortunate. I studied literature in university, completely unrelated to design, but somehow found myself drawn into the creative world. Before I knew it, I was immersed in design. The first product I designed ended up winning a Red Dot Award.

Our company's slogan is 'Captivating the world with Japanese aesthetic sensibility.

I think "design" has power to change everything, and to create some thing new, to know the meaning of my existence.

I like mixed design of multiple styles, for example, something fresh, something new, and something traditional.

I think it's always.

Imagine to be successful, always cleaning my eyes and my brain.

The answer depends on the times and places.

However, I think a designer is a wizard who makes the world evolve beautifully.

If my design style is verbal, it is oriental chic.

Being symmetrical, being simple, having softness in a hard product, and having just a little oriental taste somewhere.

I am based in Japan and live in Osaka. I think I am influenced by Japanese traditional architecture and culture, such as shrines and temples, and Japanese culture like Kabuki. It's lucky for me. This year I am staying in Honolulu this spring to summer. The culture of Hawaii also have a big influence on me.

I work as the branding partner / artistic director / project creative leader of our client companies.

First is to clarify a corporate mission.

And then, to choose a designer who will fight together for the corporate mission.

I think it is important to image before design.

Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.

Keep fresh eyes.

To create as simple as possible.

Mostly it's Japanese listed companies. Please check our company website.

I am currently cearting on the second product for the brand. It's

a cordless straight hair iron. The new product will be launched in the fall of 2019.

I develop my design myself. I also have my team.

Please email to my company.

Thank you for giving me the opportunity to receive this amazing award.