Interviste con Rosadela Serulle

The main idea was to inspire peace. Design a home filled with details and elements that emit tranquility.

My main focus when designing is the desire of my client. I want to transmit within my design, the feelings and the personality our clients have shown us. This is the way to create a true home, in which the owner feels tied to.

Our future plans on this design is for it to become a point of reference for all of our clients, we truly feel that through design we can create anything. Beauty and commodity all in one.

Casa Udo took a period of five weeks to design and quote from beginning to end.

Our design concept was defined in every detail by us for our clients. We decided to go with this concept because our client wanted a modern feel that inspired peace. Therefore, we chose colors, textures and furnishings that all were in accordance with our concept.

This interior design space is our own and we do not plan on leasing it to others.

We are a design studio, therefore one of our specialties is residential design.

In this case we were completely inspired by our first interview with our clients, we believe that the first conversations with our clients tell us what we need to know when designing their home.

Our end client, which is the homeowner.

This design is unique in its own as it holds a mixture of identities based on our clients' desires and our creativity.

We always choose a name that even serves for inspiration and more over that can describe our design in one word. For this project we have chosen UDO, which means peace in Hindu.

While working on this and every project in our studio, we use various tools, like; auto cad, vector works, 3d Design, Power Point and Excel for proforma planing.

The most unique aspect of our design is the fluidity that is shown from area to area, every space flows like water in a river. There is an easy transition and usefulness to each space.

Our collaborators are those who work on a day to day in the supervision of these designs, in this case, Arq Diana Rivas and Leandro Ramos worked with me.

We chose to use, all LED lighting for this design, low consumption air conditioning and MDF paneling instead of wood to create warmth.

Like in any other work, we faced challenges throughout, I am a very perfectionist designer and since our work speaks for us, i accepted nothing less out of my suppliers. We worked all the finishing with our own team of manufacturers, so they are well adjusted to our standards.

We have submitted before to others, but this is the first time we have submitted to A design Award.

There is always room for improvement, listening to my client is one of them, there were instances where my client preferred a variation of the overall concept, and we were able to adjust and deliver to their liking.

What motivates me as a designer is to create spaces that compliments an overall design homes that fit the pattern of a family. What motivates me as a designer is to create spaces that compliments, an overall design homes that fit to the pattern of a family. Commercial spaces that are unique but at the same time have a purpose or hotels that offer an insite into myself as a designer.

I completely chose for myself my career path I am design.

I believe young designers should never stop dreaming of what they can accomplish and understand that it comes with plenty of sacrifices.

The difference between a good designer and a great one is simple. A great designer goes above and beyond to comply with all of the requisites of the client but gives personality to the space creating uniqueness.

good to sign is to meet the criteria of a project and you can make a good design. Great bypassing the expectations of your own clients.

The value of good design is in its purpose, as long as the design meets the requirements and fulfills the need in question then the value is unmeasurable. Saying this makes it necessary for the client to invest in any way possible in good design.

I would love to design a ski chalet; I still have yet to design a home located in the mountains where winter and seasons make up the exterior art.

Each project that I am involved in becomes a small dream project for myself when the client is completely satisfied, then I have fulfilled each small dream.

My secret recipe wouldn’t be a secret if I revealed it, but in this case, I have a way of mixing styles ethnicity and colors that melt together as one.

Love Kelly Wearstler. She is BOLD! I love the boldness of all she designs. It’s truly authentic to her.

To date I would say my greatest design is in fact a boutique hotel in the heart of the colonial city of Santo Domingo Dominican Republic. What makes it great is how it stands out from all its surrounding and how it stands with its own character and fusion which indulged guests in luxury.

Designer should improve themselves by not accepting their first drafts. If you keep pushing greatness will follow.

Artist of some sort

My definition of design is the ability to create from very little or nothing something beautiful and functional.

My family specially my husband. Always my number one fan and always supporting my dreams.

The main thing that helped me become a great designer is my persistence.

In my country, there is very little support in the design community for outsiders' people who think and design like me or sometimes the result of OutKast within our element. but this exclusion only made me want more.

Designers should always present their work in details, remembering that we understand our proposal, but the client might not.

I am working on a large residential apartment where my creativity is appreciated and supported one which I know the outcome will be amazing.

You can never have one goal. I have many goals., but for now is to keep designing

They expect originality they expect to see themselves in the final draft of their home or project not only the designer's point of view.

Design is super important to society, as it creates forms of interactions that unite people.

I am working on a large residential apartment where my creativity is appreciated and supported one which I know the outcome will be amazing.

All of my works when completed give me the greatest satisfaction as I know I have fulfilled my clients' requirements and more.

I would not like to see a lot of AI introduced into our industry. As I fear today’s designers are missing out in the importance of beginning in square one like sketching.

We’ll just have to see

From start to finish if the client requires very little to no changes, we can finish up a full project between six months to a year.

Personally, I do not believe in trends.

My design Moto is design is an opportunity to demonstrate in a physical nature of feeling a state of mind and once personality.

I completely think that design sets the trends personally I am not a trend follower I believe in design that last a lifetime.

Technology plays a major rule in all that is designed as you can apply it in techniques, finishings lighting, and more.

I love autocad ! Love sketup !

Color makes up a major part of the design process and it’s truly important to the final objective of your client and what as a designer you are trying to accomplish. The combination of colors materials and ambience is what makes up a great design.

I wish people would ask me when they see my design, or they experience it is how could I have displayed my clients through Deas Aire in combination to me as a designer.

When I see a great design, I study it carefully.

Of course, I believe in co designing, although you must choose wisely your partner, and if there is a need for one. Personally, I have cod designed in a few projects with my sister as the lead architect and myself as a lead interior designer. It’s a great experience and one I would love to repeat.

My design is my own I do not believe in influences or taking inspiration from others works.

Architectural digest not a book, but I’m magazine.

Practice makes perfect. You can also find a lot of greatness and failure. You just have to get back up.

My favorite architect, Frank Lloyd Wright

I do not consider myself as famous not just yet. I have a lot more to accomplish, but I love the feeling of receiving recognition for doing something. I absolutely love.

My favorite color is blue. I love Italy and Germany and France. I guess Europe., my favorite season is the winter and I would have to say o love bread !

One of my favorite things during the design process is when I am receiving the shipments of all the furniture that compose my project. It makes me feel like I am flying, and I do not want to land.

What can make or break a day as a designer for me is to see things come to light to see them come to farm as I designed them.

Of course, either that or a veterinarian. My Barbie house was always up to date.

1000 years from now, I think we will start to see a lot more differences in how we design in general because of global warming. We are being affected in a more brutal way, and we must adapt to these changes.

I am just getting started. I wish to accomplish so much more. I would love to collaborate with other designers worldwide, whether it would be in the United States or Europe, even in Asia. I am excited to see what the future holds for myself. The sky is the limit.

As a young child, I was always involved in construction design and architecture, as I was born into a construction family. My sisters are architects. Therefore, I was immersed at a very young age in design.

My understanding for space textures fabrics, lighting grew with time. when it came time to pick a career, I knew I wanted to be an interior designer and I knew that in order for me to make my work stand out I needed to learn about lighting.

I studied in my country, interior design and then I left for Milano to do a masters in Light design. I was extremely lucky to be taught by professionals in each area and to take with me the importance of a good company, structure and ethical values. Traits, that so far, are the core of IDA SRL a& RS INTERIORES.

IDA SRL & RS INTERIORES our sister companies, both founded by myself in order to tackle the necessities of our clients.

We are proud to have 19 years in the market defining us as a leading design studio in Dominican Republic. We have worked abroad in Curaçao, Miami, Florida and Texas. We believe the most important thing is to listen to our clients there wants their needs and be able to demonstrate this in a physical matter whether it be designing their home office or more.

Design for me is an opportunity to demonstrate in a physical nature a feeling, a state of mind and one’s personality.

If I could say, there’s one thing, I love to design most I would have to choose homes, this is where people for their hearts and soul where they meditate where they relax where they can be themselves.

It’s true working on peoples residence is probably the hardest task a designer has to overcome as a home with design is not for us but that’s why if you listen closely to your client, you will know exactly what they want even if they don’t.

My true weakness would have to be beach or mountain homes, I love coastal / mountain living , it’s woven in me. There’s a certain liberty while working on a second home, and this is certainly part of why I love it so much.

Out of all of my past work until now it is very hard to see, which is my favorite as there are details in each of them that make them my favorite.

Particularities that can only come up while mixing the personalities of the clients with my own. These are the part of my designs that are my favorites.

Our first design was a boutique hotel in the heart of a UNESCO world heritage site. It had so many challenges to it walls that could not be brought down historical findings, that would stop the project for months, and all the needs of a boutique hotel. It was truly a great project from beginning to end.

I’m not sure anyone can answer this question with only one thing as our favorite material platform or technology. But if I had to choose, I would say as the mind. There is no way of slowing a creative mind and I sure have one.

I feel most creative at night, during the day, there are too many distractions, office, work employees, my children and my household. But at night it’s quiet all I need is my computer and it just flows out! And of course, good music!

The most important part of a design is functionality. This is where all my focus goes to. I always want to create something that is both functional and different. I aim to design spaces that are not Museum like but filled with family gatherings and playfulness.

When I’m designing, it’s a rush I have to pour it all out until I can’t until I’m so tired I just cannot keep going. Sometimes there’s a part of the design where you get stuck and then it just opens up and you can see everything clearly, once you’re there, it’s no stopping it.

There are so many feelings that come about when I finish a design and I see it come together in real life. I would say the number one feeling is gratitude. I’m proud of myself even though a blank canvas, I can see as if I were looking at a picture what the end result would be like when I look at it for real when I can touch it when I can smell it, this is pure joy and excitement.

The most important thing that makes a design successful is if it checked off all of the necessities that you were hired to do. If at the end of the day, my client turns to me and tells me “I can’t believe it. You understood me I couldn’t even express it myself, but you understood me. This is my home”. Then I know my design was successful.

Functionality functionality functionality. Did the designer take into consideration what the client wants?

It could be a great avant-garde design, but if it’s not functional and the end-user cannot function correctly, then there’s no point to the design.

As a designer, we have a lot of responsibility towards our client and towards society and the environment. At the end of the day, the client comes to us for our guidance therefore, we must be mindful of the materials, types of furnishing restructuring even the way we dispose of old Elements. It is so important to take into consideration that there are so many materials today that we can choose to incorporate in our designs and won’t hurt the planet.

I love the way designers are now sharing with each other their projects, their struggles and posible solution to others problems.

There are so many platforms today inorder to shine and help others. I also believe that designers are now very much getting involved with materials that are recyclable and have multiple usage towards them.

Our last design exhibition was for Latin American fashion week this past March, where I designed two pop-up restaurants. It was a true experience of express design.

The inspiration for my designs always come from my client. They might not know it but the conversations I have whether or not it might be about the job. This is where I find my inspiration.

There’s just no way to describe my design style but it’s a mix. You might like to see it as a melting pot of different styles, that mesh into one. Sometimes when I see the mixtures of elements, I surprise myself, but they work wonderfully.

I am based in the Dominican Republic therefore I think my designs have a little bit of that tropical essence that you may get from Island living. Because of this, I integrate a lot of organic elements, textures and colors..

We work one on one to make sure that our design proposal is the best fit for them. Again, listening to their necessities, making list, checking them off in order to assure that the functionality of the space is proven.

I believe the most in Porten factor in choosing a Designer is to choose one that designs for others not for themselves. There are so many professionals in our field that choose to design for themselves rather than for the end client and this is the number one error.

The first thing I do when I start my design process is to have a sit down with my client. We talk about everything we talk about their lives. We talk about what they want me to design the hired project. We talk about everything this is where I get to know their personality, this is where the design elements come in to play and everything comes together for me.

A day in my life, I wake up at 6 AM I make breakfast for my twin boys, they go off to school and I work out.

By 830 I am ready for work, I check my agenda because I have to write everything down. I exchange emails with the employees at the office and then we begin the rotation just as a Dr. goes through his patients we go one by one to each of our sites. I try to make it back home for lunch each day since my children are my number one design. And then we go at it again till about 6 PM. Later in the day after everyone at the house is asleep or watching TV I can concentrate and get lost in my designs

My suggestion to upcoming designers would be to listen to your client if you design for yourself, and not for them, you will lose them in the future. The key to success is for the client to be able to recommend you to give you other homes, their offices, etc.

I just love being a designer being able to channel the creativity and make it come to life is something special I guess the cons of being a Designer today is that some people think they can do it on their own, they see a picture and just copy it, but there is so much more to it.

Listen to my client makes my design functional and always be ethical.

The skills you need to be a designer is you have to have a creative mind, always think out-of-the-box always look for solutions. There’s always a way out of the maze.

I use a AutoCAD, vector works and Revit..

The design part of the process is the most time-consuming. This is why I choose to do it at night when I have no distractions. We hold team meetings, make lists and quotations during the day, but the real magic happens at night.

The design process from beginning to end can take up to six months minimum, of course this depends on the size of the project.

The most frequent question asked would be how did you know?

“How did you understand me? How did you know this is what I wanted at the end, if I didn’t even know myself.” When I get this question, I know I did a great job because at the end of the day I could see my client's personality and I displayed it.

The most important job experience until now has been the design of the boutique hotel in Santo Domingo Dominican Republic. The intervention of a 450 year old homes being brought together to make up 24 suite hotel was very challenging.

There were times where we had historical findings and we would have to stop the building process for weeks or months.

I mainly work for individual families. I love it! It's a challenge to meet everyone's criteria.

I love designing second homes, there’s just a liberty that goes along with it.

Part of my future plans are to keep on growing my company. We are restructuring right now and opening a warehouse in Santo Domingo, Dominican Republic. A place where our clients or anybody can find the core elements for their projects or homes.

There’s always teamwork at our office as her designer I do take on most of the work, but later it is discussed in our group meetings for there is always positive feedbacks.

Well right now we are almost finishing a project that I’m very excited about and it’s in Casa De Campo Dominican Republic a Luxury resort I think it’s probably top 10 in the world right now. The design of this home which we called BERIT (promise with GOD), describes me perfect. The client allowed me to design this home as if it were for myself, its many elements of design pop out in each space. Whether it be textures, mixtures of materials and styles and colors. I am 100% in love with this home. We have not even taken the pictures of the Project and the clients have already received offers for purchase.

People can write us directly via email or through Instagram if it’s outside the country. We do, however work a lot by word-of-mouth recommendation. Our team loves a challenge and we’re very much looking forward to working in different countries.

I would love to add that this experience with a Design Award competition has been amazing, it’s been challenging since there are so many things to fill out to submit. But it has definitely broadened my way of thinking, I will definitely keep on participating in the next years to come.