Interviste con Rodrigo Berlim

I have been working with design since 2006, initially with yacht design, developing factory projects, then the boat project as a whole, over the years I set up a woodshop to build furniture for boats and homes.

In my youth, I always liked drawing people and objects, at 18, I found a college that sparked an interest in using the talent I had learned, so I entered the world of industrial design

My priorities are function and ergonomics, having defined that, I seek to create something aesthetically pleasing and strong, I like the product to convey confidence that it will last

satisfaction, excitement, whenever I find something challenging to create

I always did figurative drawing, another important factor was my father was a home builder, so I had a lot of access to tools and manual work, it allowed me to be familiar with creating things, I always liked manual work, it made it a lot easier to build my own designs

My future plans are to be able to have my projects manufactured in series and benefiting several people

seek to leave the project, learn to use manual tools and manufacture their projects or prototypes, this experience makes project development evolve

who seek to learn the manufacturing steps, processes and procedures, when you know how to manufacture, everything becomes easier to design

I always go to my carpentry shop, organize, see the materials, design, develop projects for my clients and participate in the manufacturing

Trends are important, they always guide us towards innovation, it is important to be up to date, look for new manufacturing options, aesthetics, sustainable materials

When a design delivers a solution to a problem, it's not just about aesthetics, aesthetics are important to make the solution pleasant and friendly

It's like a piece of art, you look at it, test it, feel it, present it to different people, collect suggestions, modify it and test it again, when you finally feel satisfied, it seems to be ready.

an 80-foot personal yacht

none in specific

exercises, reading, nature, painting, carving

My company is small, I work with customized projects most of the time, always looking to deliver something durable, beautiful and functional

teaching carpentry to people, initiation into furniture making

Mainly, it is a huge challenge, having a unique project in the world, something truly innovative, winning the award is consummating the fact that you manage to achieve innovation in your project, becoming a true designer, creator and trend influencer.

the main idea was to have a chair that could be stored without taking up too much space

I wanted it to be a beautiful, comfortable and foldable piece and especially simple to use

I would like to produce on a large scale

took 4 months of development

It was something I already wanted to design, then a client arrived with this need

my intentios is to lease the production rights

It was from an office client who needed a chair for an interchangeable space

simple to store

auto_awesome

Você quis dizer: se diferencia pela simplicidade, beleza e ergonomia

52 / 5.000

It stands out for its simplicity, beauty and ergonomics.

some friend suggested using the fusion of words foldable ( dobravel in portuguese) with gaia

3d softwares, router cnc, 3d printers, hand tools

The curvature of the chair's back and seat is finished with a manually carved

manufacturing assistance

I checked several chairs, looking for examples of comfortable angles to spend hours sitting without needing cushions.

create the hinges

I thought that because it was a very different example from what was already available globally, it might have a chance at the award

I learned to master the 3D printing process to help develop the chair

I have a degree in industrial design since 2006, since then I have been working in the nautical industry primarily and producing other projects in parallel, I specialized in yacht design at the Instituto Europeo di Design IED in the yacht design course, years later I set up a carpentry shop where I dedicate my time to create furniture

I really liked drawing, painting, creating, I have a taste for manual work, this led me to the world of design, creating products

At first I would have liked to have been an architect, but I ended up choosing design

I like designing boats and their interiors, but when it comes to furniture, chairs are what attract me the most.

just the computer is not enough to create something, getting involved with production and processes are fundamental to understanding how to transform materials into the product you want

A great designer is always thinking ahead, beyond expectations, seeking results in the best possible and objective way.

design has to function in function, meet needs in general, aesthetics, function, ergonomics, market, sustainability, technology, and when you achieve all of this but in the simplest way possible you have a great design, simplicity is great

a good design is never easily discarded, we create attachment, as it probably meets our needs, and normally you use it until you can no longer use it

chairs, pehaps for IKEA

design a Mega Iate

not be afraid of making mistakes

no one in specific, but when it comes to furniture, I like Scandinavian and Japanese design

no specific design, I like everything that pleases me visually, I appreciate when the human-product interaction works perfectly

today is the Velga folding chair, The fact that the jury chose it tells me that it's the best piece I've done

I always seek to learn new ways of manufacturing

maybe he would have been a civil engineer or architect

design for me is the simple solution to a problem

my perfectionist head

a lot of work, a lot of study, a lot of mistakes, a lot of good and bad clients

first to a client, possibly with a prototype, however simple it may be, it works better than a virtual image

more chairs

a mega yacht in the water

teaching, advice

I believe it is creating sustainable products

Today I work doing nautical projects and making furniture

when I manufacture handcrafted furniture made of noble wood such as a table and chair

care with recycling and reusable products

I think the challenge will be competition with artificial intelligence

ends when the full scope of the brief and customer and end user satisfaction are achieved

I start with the main measurements and adapt the ergonomics

that my product lasts as long as possible and brings satisfaction to the user

visionary designers set the trends

auxiliar a fabricação para tornar o mais simples possivel

softwares 3D/2D CAD, Catia, Rhino, Autocad

make it comfortable and pleasant

I hope you ask me to create the best I can

admiration

my ideal partner is the one who complements knowledge that I don't have, who raises questions

anyone around me, I ask anyone their opinion

none in particular

learning from my mistakes and successes

Steve Jobs

I don't consider myself a famous person

Green, Itajaí, pasta, spring, tools, no particular brand

my father thought that when I went to design school, I would just design bird cages

When I'm asked to design something that I haven't designed yet

I thought I would be a visual artist and a firefighter

I hope we still have humanity

I don't know, I'm just a simple person

I always liked drawing, my father had many tools and helped me familiarize myself with manual work, so years later I discovered industrial design and pursued a degree

I have my own carpentry office where I produce my pieces manually

design is a solution above all, then simplicity

Chairs, are the most difficult pieces of furniture to manufacture

the velga chair, is a unique piece of furniture

a small boat with 15m

My favorite material is wood because of its versatility, as well as being the only raw material that can be replaced in nature

I feel more creative when I'm asked to design or build something I haven't done before

First I focus on function and ergonomics, this step will determine the entire dimension of the product, then I look for aesthetics and materials to make it strong

satisfaction, excitement, I like a challenging project, especially when I haven't completed something similar yet

relief and satisfaction mixed with happiness

when it goes beyond the briefing requirements, bringing a simple and unique solution

function and comfort, it is not enough to have a beautiful product without these two items

create sustainable things that can be easily recyclable and avoid obsolescence

the products with IA integrated, or multifunctions integrated in a net

My last exhibition was about art paint, 6 years ago

There are many hours of research to be able to create a new concept, in large part the ergonomics itself contributes to the format

I don't believe I have a specific style, but I like functional and simple things.

the cultural environment always influences us in some way, the woods I use are an example of this,

work on projects for other companies,

analyzing the designer's portfolio, if it matches the company's portfolio, with the objectives it intends to achieve

I always start with ergonomics, the user-product relationship is the foundation of the project, then I adapt the functionalities, I try to align a clean and simple aesthetic, and finally I develop the details of the components

I don't have anything specific favorite

I just go to my workshop, where everything starts and ends

always be an empty glass, ready to be filled with new content

Designers are always running after updates, everything changes daily, if you stay out of date for too long, it becomes difficult to keep up with trends

develop a product that the customer comes back to talk to you about hiring again

creativity, the level at which you can imagine something, rotate it, color it, change it, move it, all in your mind

It all starts with pencil and paper in most cases, then software, then handwork

I don't have a specific management, but in general when the mind is tired, it needs to rest, work on other things, take turns to continue developing

It depends on the project, the complexity, whether you will need prototypes or additional technical staff, it is difficult to say about deadlines

What do you draw?

It was the renovation of the wooden sailboat while I was a shipbuilding teacher, which transformed me into what I am today in terms of knowledge and skills.

I have everything from shipyards for boat projects, students and clients for residential furniture

coffee machines, many options to prepare just by pressing a button, magical

develop more furniture

I work alone, but I have had a team in the past

nothing relevant at the moment

nothing relevant at the moment

at the moment no