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Leafer Circular Design

Taiwan (Cina)Servizi

Interviste con Leafer Circular Design

Leggi le interviste con Leafer Circular Design: scopri la filosofia, il processo creativo e il lavoro premiato.

Profilo del designer

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Intervista al Designer del Giorno

18 domande

Leafer is an interdisciplinary design company focused on helping clients join the circular economy. This means we help them with strategic planning and business consulting before any sort of design execution.

Could you please tell us about your experience as a designer, artist, architect or creator?

Leafer is an interdisciplinary design company focused on helping clients join the circular economy. This means we help them with strategic planning and business consulting before any sort of design execution. While our company has only been established since 2022, we’ve been working with many clients on a long-term freelance basis long before then.

How did you become a designer?

Leafer’s co-founders met at the National Cheng Kung University Institute of Creative Industries Design (NCKU ICID). One was an industrial designer exploring service design for the circular economy. The other was a communications researcher exploring user experience and web development. They united under the mission of helping small and medium-sized enterprises become circular businesses through system thinking, a focus on users, and maximizing material value.

What are your priorities, technique and style when designing?

Design is envisioning the result, and planning the process. It is about communicating a tangible solution to address the needs of a target client or user, and then clarifying the steps needed to achieve that. Our approach to design is to find the most efficient way to effectively help the client accomplish their mission.

Which emotions do you feel when designing?

We love the sense of achievement that comes from first, identifying the root issue of a situation, and later, developing a solution that creates value for all involved. We’re also invigorated by the challenge of possibly optimizing it further.

What particular aspects of your background shaped you as a designer?

Designers need to be able to zoom in and out of the challenge at hand. This allows them to think outside the box, while also creating fine-tuned solutions to meet the challenges presented. It’s also important to design from goals, rather than objects. Often an initial request (e.g., a new product) is not the best solution to a client’s actual need (e.g., perhaps an upgrade service to an old product will create more value for both the client and users).

What is your growth path? What are your future plans? What is your dream design project?

In the future, we hope to create a system for connecting Taiwan’s small and medium-sized enterprises to a network of circular designers. To achieve this, we’re currently working on a workshop to help designers lead businesses to reconsider their resource use and business models. We hope this can help more companies employ designers in higher-level design projects, ultimately creating more circular economy businesses.

What are your advices to designers who are at the beginning of their career?

To design is to learn how to observe, to replicate, and to improve something. Also, users are central to any design. A design without their needs and situations in mind is useless.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

As circular designers, we consider whether the value of the resources used are maximized. For example, yes, agricultural waste can be combined with plastic trash to create new products, but surely this is costly, creates relatively low new value, and will be harder to separate in the future! A better design might take a step back to identify why this plastic ended up as trash, find ways to efficiently extract value of each individual part before being “waste”, and involve a design that keeps future separation (value) in mind.

What is your day to day look like?

Work hard, eat well, and communicate a lot.

How do you keep up with latest design trends? To what extent do design trends matter?

Trends help guide our understanding of current market needs, but our work is ultimately geared towards creating designs that can withstand change and uncertainty. More and more businesses are realizing how unsustainable their business models are to themselves and the planet. Circular economy is a practical approach to becoming sustainable, with design at the core of making it possible.

How do you know if a product or project is well designed? How do you define good design?

A successful design helps the target audience envision a better outcome and includes tangible steps to make that happen. It’s system-driven, user-centric, and maximizes use of resources.

How do you decide if your design is ready?

We also always begin by working with clients to discover the true needs behind their initial inquiry, a clarification of the bar from which to measure a design. Following that we explore user situations, create proposals for further clarification, and revise based on the client’s feedback. Lastly, we execute our ideas, creating something that we’ll all be satisfied with.

What is your biggest design work?

We’re proud of helping a long-time client create a low-waste exhibition to showcase the accumulation of nearly a decade of experience and design cooperation. It was a celebration and sharing of the possibilities of a new material product we helped them develop, created from the reforming of discards from their current production. We look forward to helping them and similar others showcase the potential of new products and business models.

Who is your favourite designer?

One design we’re a fan of is Gogoro’s battery swap network. The design of this business model has successfully allowed their electronic scooters to infiltrate the local long-established gas-powered motorcycle market, and now they’re expanding in other international markets.

Would you tell us a bit about your lifestyle and culture?

We’re based in Taiwan, a small island which has seen many different eras from aboriginal pasts to colonization by both the West and East to military dictatorship to modern democracy silently fighting for independence. As a small country with few natural resources, economic survival has been about finding niches and creating services between raw suppliers and buyers. This often means that design is squeezed out of the business equation. Design in Taiwan has reflected this need for differentiation and heavily focuses on revitalizing products and services.

Would you tell us more about your work culture and business philosophy?

We’re an interdisciplinary startup, so most of our work is done in-house as a team. That said, we’re always happy to find new freelancers to work with on a long-term case-by-case basis.

We hope companies will be open to letting designers work with them on higher-level projects, considering strategy and business model. A good designer can identify a company’s advantages, the value of its used resources, and create business models to make efficient use of resources to satisfy the needs of their users.

What are your philanthropic contributions to society as a designer, artist and architect?

It’s commonly quoted that the design stage is responsible for 80% of a product’s environmental impact. We as designers have the privilege of working with key business decision makers, and the responsibility of helping them consider sustainability. Circular economy is a practical method to reach sustainability, with design at the core of making it possible.

What positive experiences you had when you attend the A' Design Award?

We’re grateful that the merit of our work has been recognized by other designers. It’s not only encouraging to us as a motivator to continue, but also helps us to communicate to others the value we bring to our clients.

Intervista sul Design

Diax Project Mostra Espositiva · 20 domande

The main principle behind the Diax Project is to showcase the versatility and potential of Diax, a low-waste recycled material, while fostering collaboration with like-minded partners.

What is the main principle, idea and inspiration behind your design?

The main principle behind the Diax Project is to showcase the versatility and potential of Diax, a low-waste recycled material, while fostering collaboration with like-minded partners. The inspiration came from the need to effectively demonstrate the value of Diax to potential partners and to translate previous project successes into new business opportunities.

What has been your main focus in designing this work? Especially what did you want to achieve?

The focus was to create an engaging and inviting exhibition that highlights the applications of Diax and encourages curiosity among visitors. The aim was to attract collaborators by showcasing Diax as a catalyst for sustainable living solutions.

What are your future plans for this award winning design?

Future plans include establishing a brand for Diax and leveraging the success of the exhibition to form new partnerships and expand its applications in various industries.

How long did it take you to design this particular concept?

The project planning started in April 2023, and the exhibition was featured in July 2023, indicating a design duration of about three months.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

The design was pursued to address the challenges faced by Chunlyn WWCB Tech in demonstrating Diax's potential. It was not a commissioned project but rather a proactive approach to create a platform for showcasing the material's capabilities.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

The exhibition was designed for the Experience Life exhibition, showcasing Diax as a material. Plans may include using the exhibit as a template for future showcases or as a model for other companies interested in sustainable design.

What made you design this particular type of work?

This type of work was chosen to highlight the innovative applications of Diax and to create an interactive environment that encourages collaboration and engagement.

Where there any other designs and/or designers that helped the influence the design of your work?

The design was influenced by previous successful projects using Diax and by the need to create a sustainable, low-waste exhibition model. Feedback from the Chunlyn team also guided the design process.

Who is the target customer for his design?

The target customers include manufacturers, designers, and businesses interested in sustainable materials and practices, particularly those looking to collaborate on innovative product applications.

What sets this design apart from other similar or resembling concepts?

The exhibit is distinguished by its bright, open design that deviates from traditional cubicle booths. Its use of modular and rental components also emphasizes a commitment to sustainability, reducing waste typically associated with exhibitions.

How did you come up with the name for this design? What does it mean?

The name "Diax Project" reflects the focus on the Diax material and its potential applications, positioning it as a central theme of the exhibition.

Which design tools did you use when you were working on this project?

Tools included 3D modeling software for 3D printing the molds to make the product, as well as modular display solutions and direct-to-board printing techniques for effective presentation.

What is the most unique aspect of your design?

The most unique aspect of the design is its low-waste approach, utilizing rental frames and modular components, alongside interactive elements that encourage visitor engagement and collaboration.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

The design team, consisting of Victor Wu, Tzuhsu Lin, and Craig Bossley, collaborated closely with Chunlyn WWCB Tech to align the exhibition with their goals and requirements.

What is the role of technology in this particular design?

Technology played a role in creating 3D models and tangible products from Diax, which helped to visually communicate its potential applications and engage visitors effectively.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Research was conducted on the characteristics of Diax and previous project successes, which informed the selection of product examples and display strategies to effectively showcase the material.

What are some of the challenges you faced during the design/realization of your concept?

A significant challenge was designing an exhibition that minimizes waste while still being visually appealing and functional. The team overcame this by using rented modular displays and considering future adaptability in the design.

How did you decide to submit your design to an international design competition?

The decision to submit the project to an international design competition was likely motivated by the desire to gain recognition for innovative sustainable design practices and to showcase the potential of Diax.

What did you learn or how did you improve yourself during the designing of this work?

The design process emphasized the importance of collaboration and iterative feedback, enhancing the team's ability to create engaging, sustainable design solutions.

Any other things you would like to cover that have not been covered in these questions?

The exhibition not only showcased Diax’s potential but also successfully fostered new partnerships and interest in sustainable materials, highlighting the power of design to facilitate change and innovation in the industry.

Intervista sul Design

Leakage Awareness Workshop di Consulenza · 20 domande

The main principle behind the design is to facilitate the transition of businesses to circular models by identifying resource leaks and fostering stakeholder consensus.

What is the main principle, idea and inspiration behind your design?

The main principle behind the design is to facilitate the transition of businesses to circular models by identifying resource leaks and fostering stakeholder consensus. The inspiration came from nearly a decade of collaboration with long-term clients, revealing the need for a comprehensive method to visualize resource flows and engage stakeholders effectively.

What has been your main focus in designing this work? Especially what did you want to achieve?

The primary focus was to create a workshop that not only helps designers work on larger projects with clients but also builds internal solidarity and gathers vital resource information. The goal was to achieve a method that supports sustainable business improvements and enhances design impact.

What are your future plans for this award winning design?

Future plans include refining the workshop based on user feedback, expanding its reach, and integrating further technological advancements into the C-BAT app for enhanced material analysis capabilities.

How long did it take you to design this particular concept?

The project started in March 2023, with the alpha version launching in November 2023, indicating that the design process took approximately eight months.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

This design was pursued to address challenges faced by clients in sharing resource information and to provide a structured approach to visualizing production flows. It was not formally commissioned but arose from identified needs from working in the industry.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

The workshop is intended to be used by ourselves and other designers, and plans may include offering it as a service or licensing it to other consulting firms interested in providing circular design methodologies.

What made you design this particular type of work?

The design was created to tackle the pressing issues of resource inefficiencies in businesses, to facilitate stakeholder engagement in sustainability discussions, and to help designers efficiently work with businesses to start circular transition projects.

Where there any other designs and/or designers that helped the influence the design of your work?

The design was influenced by extensive research, including a survey of 50 SME manufacturers, as well as iterative testing with long-term clients, which helped refine the approach.

Who is the target customer for his design?

The target customers are small to medium-sized enterprises (SMEs) looking to transition to circular business practices and needing support in stakeholder alignment and resource management.

What sets this design apart from other similar or resembling concepts?

This design is unique due to its modularity, allowing for flexibility in workshops, and its integration with the C-BAT app, providing a comprehensive material analysis tool that enhances participant engagement.

How did you come up with the name for this design? What does it mean?

The name "Leakage Awareness" reflects the workshop's focus on identifying resource leaks within production processes and raising awareness among stakeholders about inefficiencies.

Which design tools did you use when you were working on this project?

One of the tools we used was Figma, for strategic planning and the design of the workshop sheets and C-BAT app.

What is the most unique aspect of your design?

The workshop’s ability to build internal consensus and provide a structured approach to addressing sensitive resource issues is its most unique aspect.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

The design involved collaboration with team members Victor Wu and Craig Bossley, as well as feedback from long-term clients and other stakeholders who provided insights and testing opportunities.

What is the role of technology in this particular design?

Technology plays a crucial role through the integration of the C-BAT app, which aids in training and generates material analysis reports based on workshop data.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

The design was heavily influenced by data gathered from a survey of SME manufacturers and iterative testing, which informed adjustments to meet client expectations better.

What are some of the challenges you faced during the design/realization of your concept?

A significant challenge was encouraging clients to share sensitive resource information. The workshop addresses this through NDAs and feeling-based scales to create a comfortable sharing environment.

How did you decide to submit your design to an international design competition?

We decided to submit the design to gain recognition of the workshop's innovative approach and its potential to contribute to the field of circular design.

What did you learn or how did you improve yourself during the designing of this work?

During the design process, the team learned the importance of stakeholder engagement and iterative feedback, which helped refine the workshop’s effectiveness.

Any other things you would like to cover that have not been covered in these questions?

The workshop not only helps in identifying resource leaks but also creates a platform for ongoing dialogue among stakeholders, paving the way for more impactful and sustainable design solutions in the future.

Intervista alla Leggenda del Design

50 domande

Leafer’s co-founders met at the National Cheng Kung University Institute of Creative Industries Design (NCKU ICID). One was an industrial designer exploring service design for the circular economy.

Could you please tell us a bit about your design background and education?

Leafer’s co-founders met at the National Cheng Kung University Institute of Creative Industries Design (NCKU ICID). One was an industrial designer exploring service design for the circular economy. The other was a communications researcher exploring user experience and web development. They united under the mission of helping small and medium-sized enterprises become circular businesses through system thinking, a focus on users, and maximizing material value.

What motivates you to design in general, why did you become a designer?

We are circular designers because we want to help businesses satisfy their target users in a way that maximizes the value generated and of the resources used.

Did you choose to become a designer, or you were forced to become one?

Designers have both the blessing and curse of knowing that the world around us has been designed. In this world of our own creation, we have the privilege of working with key business decision makers, and the responsibility of helping them consider sustainability and impact.

What do you design, what type of designs do you wish to design more of?

As circular designers, we consider whether the value of the resources used are maximized. Our design work ranges from the design of a product or production itself, to its supporting packaging or visual communication, to the overall service design or user experiences, and to any other sort of work to create value.

Our favorite designs are the ones in which the client was willing to work with us on rethinking their original inquiry. Rather than being a product-driven design team, we’re driven by the goal of helping the client achieve greater value through strategic reevaluation and efficient resource allocation.

What should young designers do to become a design legend like you?

To design is to learn how to observe something, to replicate it, and then improve upon it.

What distinguishes between a good designer and a great designer?

Designers need to be able to zoom in and out of the challenge at hand. This allows them to think outside the box, while also creating fine-tuned solutions to meet the challenges presented.

What makes a good design a really good design, how do you evaluate good design?

A successful design helps the target audience envision a better outcome and includes tangible steps to make that happen. It’s system-driven, user-centric, and maximizes use of resources.

What is the value of good design? Why should everyone invest in good design?

We hope companies will be open to letting designers work with them on higher-level projects, considering strategy and business model. A good designer can identify a company’s advantages, the value of its used resources, and create business models, products, and services to make efficient use of resources to satisfy the needs of their users.

What would you design and who would you design for if you had the time?

We focus on working with small and medium-sized companies. They’re the backbone of our economy and often the most interested yet hesitant to use new business models in line with the circular economy. We’re trying to change the world, one step at a time.

What is the dream project you haven't yet had time to realize?

In the future, we hope to create a system for connecting Taiwan’s small and medium-sized enterprises to a network of circular designers. To achieve this, we are working on training designers and gathering momentum as a design company.

What is your secret recipe of success in design, what is your secret ingredient?

Rather than being object-driven (e.g., a product, a brand, a platform), we’re driven by the goal of helping the client achieve greater value through strategic reevaluation and efficient resource allocation.

Who are some other design masters and legends you get inspired from?

We are inspired by the world around us. From the work of other designers, from nature, from the unspoken systems that our society has created.

What are your favorite designs by other designers, why do you like them?

One design item we’re a fan of is Gogoro’s battery swap network. The design of this business model has successfully allowed their electronic scooters to infiltrate the local long-established gas-powered motorcycle market, and now they’re expanding into other international markets.

What is your greatest design, which aspects of that design makes you think it is great?

It’s hard to pinpoint a single greatest design, but a memorable one we are proud of was the creation of a new product line using a client’s production byproducts. We essentially helped them create value out of thin air, while maximizing the use of existing resources.

How could people improve themselves to be better designers, what did you do?

To design is to learn how to observe something, to replicate it, and then improve upon it.

If you hadn't become a designer, what would you have done?

Leafer is an interdisciplinary design company focused on helping clients join the circular economy. Even if we weren’t able to “design”, we would be helping our clients with strategic planning and business consulting.

How do you define design, what is design for you?

Design is envisioning the result, and planning the process. It is about communicating a tangible solution to address the needs of a target client or user, and then clarifying the steps needed to achieve that.

Who helped you to reach these heights, who was your biggest supporter?

We are grateful to our long-time clients for working with us since our beginning as freelancers.

What helped you to become a great designer?

Many iterations and interactions helped us become great designers.

Each time we work with clients, we hone skills to discover the true needs behind their initial inquiry, get better at communicating proposals, and create better designs that maximize the value of resources used.

What were the obstacles you faced before becoming a design master?

Early on, we were approached by an activism group asking for unpaid proposals to a large enterprise’s goal of reducing plastic waste. We figured why not, and approached the project like we do with any other case: taking a step back to identify the reason behind this plastic becoming “waste” in their system, and creating a solution tailored to address that issue and that creates value for all involved. When we heard the proposals from the other groups and their feedback, we knew they had no real desire to change their business model, and just wanted a shiny new product package for the sake of greenwashing. This solidified our desire to focus on helping small and medium-sized enterprises, and to hold true to our mission of creating products and services that create economic value and reduce environmental impact.

How do you think designers should present their work?

Designers should present their work in a way to best communicate to the target user. There is no one solution to accomplish this.

What's your next design project, what should we expect from you in future?

We’re currently working on a workshop to help designers lead businesses to reconsider their resource use and business models. We hope this can help more companies employ designers in higher-level design projects, ultimately creating more circular economy businesses.

What's your ultimate goal as a designer?

In the future, we hope to create a system for connecting Taiwan’s small and medium-sized enterprises to a network of circular designers. To achieve this, we have to start training designers and gathering momentum as a design company.

What people expect from an esteemed designer such as yourself?

Most new clients are unfamiliar with design, thinking it’s only about making objects attractive. Due to that, we often hear the innocent question of “can you give me a quote for a _ product?” This greatly underestimates the value design can bring beyond object exteriors, whether it be creating a new experience for existing products, creating new services based on identified user needs, or even creating new business opportunities.

How does design help create a better society?

It’s commonly quoted that the design stage is responsible for 80% of a product’s environmental impact. We as designers have the privilege of working with key business decision makers, and the responsibility of helping them consider sustainability.

What are you currently working on that you are especially excited about?

We’re currently working on a workshop to help designers lead businesses to reconsider their resource use and business models. We believe this can help more companies employ designers in higher-level design projects, ultimately creating more circular economy businesses.

Which design projects gave you the most satisfaction, why?

A recent memorable design project was the creation of a new product line using a client’s production byproducts. We essentially helped them create value out of thin air, while maximizing the use of existing resources.

What would you like to see changed in design industry in the coming years?

As circular designers, we consider whether the value of the resources used are maximized. Yes, agricultural waste can be combined with plastic trash to create new products, but surely this is costly, creates relatively low new value, and will be harder to separate in the future! A better design might take a step back to identify why this plastic ended up as trash, find ways to efficiently extract value of each individual part before being “waste”, and involve a design that keeps future separation (value) in mind. We hope to see the design industry create long-term value rather than twice used trash.

Where do you think the design field is headed next?

We agree with IDEO CEO Tim Brown’s statement, “The next big thing in design is circular.” More and more businesses are realizing how unsustainable their business models are to themselves and the planet. Circular economy is a practical approach to becoming sustainable, with design at the core of making it possible.

How long does it take you to finalize a design project?

Object design can take anywhere from a few months to a full year.

When you have a new design project, where do you start?

Our design process starts from exploration and clarification. Following that we propose and revise based on the client’s feedback. Lastly, we execute our ideas, creating something that we’ll all be satisfied with.

What is your life motto as a designer?

Users are central to any design. A design without their needs and situations in mind is useless.

Do you think design sets the trends or trends set the designs?

A successful design helps the target audience envision a better outcome and includes tangible steps to make that happen. In this way, design makes trends possible. Still, at the same time, it’s trends that help inform what designs to make.

What is the role of technology when you design?

We like to get our hands dirty by experimenting with new materials, platforms, and technology. For example, based on our experience optimizing an earth-based plaster ratio, we feel that clay has a lot of potential in replacing cement. Technology exploration opens our imaginations for future design work.

What kind of design software and equipment do you use in your work?

We use all the common tools: Adobe Creative Cloud, Google Cloud, Figma, Pinterest, etc. We use Figma in most projects we do to communicate ideas.

What is the role of the color, materials and ambient in design?

A successful design helps the target audience envision a better outcome and includes tangible steps to make that happen. It’s system-driven, user-centric, and maximizes use of resources.

What do you wish people to ask about your design?

We encourage curiosity and any sort of questions. It’s only through inquiry, observation, and communication, that we can improve our own abilities and output quality.

When you see a new great design or product what comes into your mind?

We see an opportunity to learn from their success. After all, to design is to learn how to observe, to replicate, and to improve something.

Who is your ideal design partner? Do you believe in co-design?

We design from goals, rather than objects. We like working with clients who are willing to work with us to re-clarify their needs. This allows us to work back from their initial request (e.g., a new product) and define the best solution to their actual need (e.g., perhaps an upgrade service to an old product will create more value for both the client and users). In that sense, design is a cooperative sport.

Which people you interacted had the most influence on your design?

We’ve learned a great deal from our clients. Listening to and observing their situations, needs, critiques, and praises are what have allowed us to innovate thus far.

Which books you read had the most effect on your design?

It’s hard to pinpoint a single most influential book, but we were heavily influenced by the concepts in the books “Products that Last” and “Products that Flow” by several authors affiliated with TU Delft.

How did you develop your skills as a master designer?

Over iteration after iteration.

Irrelative of time and space, who you would want to meet, talk and discuss with?

We always enjoy our chats with Shadow Chen, the CEO of the Circular Taiwan Network. We could talk for hours about global circular economy initiatives, the evolving industrial design field, and the challenges of running an organization.

How do you feel about all the awards and recognition you had, is it hard to be famous?

We’re grateful that the merit of our work has been recognized by other designers. It’s not only encouraging to us as a motivator to continue, but also helps us to communicate to others the value we bring to our clients.

What is your favorite color, place, food, season, thing and brand?

We’re biased, but we think Taiwan is a wonderful place. Taiwan, as a small island, has seen many different eras from aboriginal pasts to colonization by both the West and East to military dictatorship to modern democracy silently fighting for independence. As a small country with few natural resources, economic survival has been about finding niches and creating services between raw suppliers and buyers - often meaning design gets squeezed out of the business equation. We're excited that design in Taiwan is experiencing a design rebirth, as businesses realize design's ability in differentiation and revitalizing products and services.

Please tell us a little memoir, a funny thing you had experienced as a designer?

We’re very lucky to have such great clients. In the distant past, miscommunication led to a fallout with one of our long-term clients. However, they weren’t able to find another designer of our caliber and quality, so they eventually reached out, and the miscommunication was smoothly resolved. Projects with them are always great.

What makes your day great as a designer, how do you motivate yourself?

We love the sense of achievement that comes from identifying the root issue of a situation, and later, developing a solution that creates value for all involved. We’re also invigorated by the challenge of possibly optimizing it further.

When you were a little child, was it obvious that you would become a great designer?

As children, many of us liked art, tinkering, and exploration.

What do you think about future; what do you see will happen in thousand years from now?

We think humanity will become even more intertwined with technology. We hope that humanity can quickly move to circular economy business models, so that humanity can comfortably exist a thousand years from now.

Please tell us anything you wish your fans to know about you, your design and anything else?

We are Leafer on most social media platforms. If you have question or are interested in cooperating, please email us at hello@leaferdesign.com

Intervista al Designer

40 domande

Leafer’s co-founders met at the National Cheng Kung University Institute of Creative Industries Design (NCKU ICID). One was an industrial designer exploring service design for the circular economy.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Leafer’s co-founders met at the National Cheng Kung University Institute of Creative Industries Design (NCKU ICID). One was an industrial designer exploring service design for the circular economy. The other was a communications researcher exploring user experience and web development. They united under the mission of helping small and medium-sized enterprises become circular businesses through system thinking, a focus on users, and maximizing material value.

Can you tell us more about your company / design studio?

Leafer is an interdisciplinary design company focused on helping clients join the circular economy. This means we help them with strategic planning and business consulting before any sort of design execution.

What is "design" for you?

Design is envisioning the result, and planning the process. It is about communicating a tangible solution to address the needs of a target client or user, and then clarifying the steps needed to achieve that.

What kinds of works do you like designing most?

We design from goals, rather than objects. We like projects when the client is willing to work with us to re-clarify their needs. This allows us to work back from their initial request (e.g., a new product) and define the best solution to their actual need (e.g., perhaps an upgrade service to an old product will create more value for both the client and users).

What is your most favorite design, could you please tell more about it?

Our favorite designs are the ones in which the client was willing to work with us on rethinking their original inquiry. Rather than being a product-driven design team, we’re driven by the goal of helping the client achieve greater value through strategic reevaluation and efficient resource allocation.

What was the first thing you designed for a company?

We have a long history of working with client companies on design, but a memorable one was the creation of a new product line using a client’s production byproducts. Essentially creating value out of thin air, while maximizing the use of their existing resources.

What is your favorite material / platform / technology?

We like to get our hands dirty (experimenting with new materials, platforms, and technology). For example, based on our experience optimizing an earth-based plaster ratio, we feel that clay has a lot of potential in replacing cement. As far as platform/technology, we use Figma in most projects we do to communicate ideas.

When do you feel the most creative?

We feel the most creative when the client is eager to communicate and willing to reposition themselves and their business.

Which aspects of a design do you focus more during designing?

Circular design is about maximizing the value of resources. For us, this means rethinking what products are created, how they are produced, and who will be using them.

What kind of emotions do you feel when you design?

We love the sense of achievement that comes from first, identifying the root issue of a situation, and later, developing a solution that creates value for all involved.

What kind of emotions do you feel when your designs are realized?

Of course we’re elated when we see the results of our designs, but as designers, we’re also invigorated by the challenge of possibly optimizing it further.

What makes a design successful?

A successful design helps the target audience envision a better outcome and includes tangible steps to make that happen. It’s system-driven, user-centric, and maximizes use of resources.

When judging a design as good or bad, which aspects do you consider first?

As circular designers, we consider whether the value of the resources used are maximized. Yes, agricultural waste can be combined with plastic trash to create new products, but surely this is costly, creates relatively low new value, and will be harder to separate in the future! A better design might take a step back to identify why this plastic ended up as trash, find ways to efficiently extract value of each individual part before being “waste”, and involve a design that keeps future separation (value) in mind.

From your point of view, what are the responsibilities of a designer for society and environment?

It’s commonly quoted that the design stage is responsible for 80% of a product’s environmental impact. We as designers have the privilege of working with key business decision makers, and the responsibility of helping them consider sustainability.

How do you think the "design field" is evolving? What is the future of design?

We agree with IDEO CEO Tim Brown’s statement, “The next big thing in design is circular.” More and more businesses are realizing how unsustainable their business models are to themselves and the planet. Circular economy is a practical approach to becoming sustainable, with design at the core of making it possible.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

We helped a long-time client create a low-waste exhibition to showcase the accumulation of nearly a decade of experience and design cooperation. It was a celebration and sharing of the possibilities of a new material product they have, created from the reforming of discards from their current production. We look forward to helping them and similar others showcase the potential of new products and business models.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

We are inspired by the world around us. From the work of other designers, from nature, from the unspoken systems that our society has created.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Our approach to design is to find the most efficient way to effectively help the client accomplish their mission.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

We’re based in Taiwan, a small island which has seen many different eras from aboriginal pasts to colonization by both the West and East to military dictatorship to modern democracy silently fighting for independence. As a small country with few natural resources, economic survival has been about finding niches and creating services between raw suppliers and buyers - often meaning design gets squeezed out of the business equation. We're excited that design in Taiwan is experiencing a design rebirth, as businesses realize design's ability in differentiation and revitalizing products and services.

How do you work with companies?

We always begin by working with clients to discover the true needs behind their initial inquiry, a clarification of the mission of the design. After that, we provide several rounds of proposals on how to achieve that mission until they are satisfied.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

We hope companies will be open to letting designers work with them on higher-level projects, considering strategy and business model. A good designer can identify a company’s advantages, the value of its used resources, and create business models to make efficient use of resources to satisfy the needs of their users.

Can you talk a little about your design process?

Our design process starts from exploration and clarification. Following that we propose and revise based on the client’s feedback. Lastly, we execute our ideas, creating something that we’ll all be satisfied with.

What are 5 of your favorite design items at home?

One design item we’re a fan of is Gogoro’s battery swap network. The design of this business model has successfully allowed their electronic scooters to infiltrate the local long-established gas-powered motorcycle market, and now they’re expanding into other international markets.

Can you describe a day in your life?

Work hard, eat well, and communicate a lot.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

To design is to learn how to observe something, to replicate, and to improve it.

From your perspective, what would you say are some positives and negatives of being a designer?

Designers have both the blessing and curse of knowing that the world around us has been designed. We live in a world of our own creation, and a designer can only do so much to change that.

What is your "golden rule" in design?

Users are central to any design. A design without their needs and situations in mind is useless.

What skills are most important for a designer?

Designers need to be able to zoom in and out of the challenge at hand. This allows them to think outside the box, while also creating fine-tuned solutions to meet the challenges presented.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

We use all the common tools: Adobe Creative Cloud, Google Cloud, Figma, Pinterest, etc.

Designing can sometimes be a really time consuming task, how do you manage your time?

We manage our time by subdividing tasks into subtasks and arranging by priority and need for communication.

How long does it take to design an object from beginning to end?

Object design can take anywhere from a few months to a full year.

What is the most frequently asked question to you, as a designer?

Most new clients are unfamiliar with design, thinking it’s only about making objects attractive. Due to that, we often hear the innocent question of “can you give me a quote for a _ product?” This greatly underestimates the value design can bring beyond object exteriors, whether it be creating a new experience for existing products, creating new services based on identified user needs, or even creating new business opportunities.

What was your most important job experience?

Early on, we were approached by an activism group asking for unpaid proposals to a large enterprise’s goal of reducing plastic waste. We figured why not, and approached the project like we do with any other case: taking a step back to identify the reason behind this plastic becoming “waste” in their system, and creating a solution tailored to address that issue and that creates value for all involved. When we heard the proposals from the other groups and their feedback, we knew they had no real desire to change their business model, and just wanted a shiny new product package for the sake of greenwashing. This solidified our desire to focus on helping small and medium-sized enterprises since it’s relatively easier for them to make changes, any change can easily have a big impact, and they feel stronger economic pressure.

Who are some of your clients?

We focus on working with small and medium-sized companies. They’re the backbone of our economy and often the most interested yet hesitant to use new business models in line with the circular economy.

What type of design work do you enjoy the most and why?

We think high-level difficult projects are the most rewarding. The more a client is willing to rethink strategy and business models, the more we’re eager to help them achieve their mission.

What are your future plans? What is next for you?

In the future, we hope to create a system for connecting Taiwan’s small and medium-sized enterprises to a network of circular designers. To achieve this, we are working on training designers and gathering momentum as a design company.

Do you work as a team, or do you develop your designs yourself?

We’re an interdisciplinary startup, so most of our work is done in-house as a team. That said, we’re always happy to find new freelancers to work with on a long-term case-by-case basis.

Do you have any works-in-progress being designed that you would like to talk about?

We’re currently working on a workshop to help designers lead businesses to reconsider their resource use and business models. We believe this can help more companies employ designers in higher-level design projects, ultimately creating more circular economy businesses.

How can people contact you?

We are Leafer Circular Design on most social media platforms. Business inquiries can be emailed to hello@leaferdesign.com

Any other things you would like to cover that have not been covered in these questions?

We’d be happy to answer any questions you have or details you’d like to hear!

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I dati dell'intervista sul design mostrati nella nostra pagina dell'intervista con il designer Leafer Circular Design riguardo all'opera Diax Project Mostra Espositiva provengono dalla piattaforma Design Interviews, dove i principali designer, architetti e brand vengono intervistati riguardo ai loro design, prodotti e progetti premiati.