Interviste con Hongyu Wu

I graduated from the Industrial Design Department of Ningbo University for my undergraduate studies. Currently, I am studying in the Design Products program at the Royal College of Art. I have previously interned at Frog Design Shanghai and QIU Design.

urning ideas from my mind into tangible objects is my passion.

o be honest, I didn't know much about design before entering university. However, by chance, I ventured into the field of industrial design and fell deeply in love with it.

I mainly focus on behavior-driven design, particularly designing electronic products and everyday items.

Interest is the best teacher. At the same time, fully enjoy your life is also very important.

In contrast, excellent designers are like superior translators who can translate a concept into a product that is not only beautiful but also deeply touching and easy to understand.

I believe that the foundation of good design is strong functionality, but what truly makes a design successful is whether it can touch people's hearts, be it through its appearance or user experience.

Good design inspires people to explore a better life. Often, good design carries humanity's primal yearning for a better future

I will attempt to design public spaces and infrastructure to improve the living standards of residents in impoverished areas of Yunnan Province, China.

I am considering how to transform the function and meaning of existing infrastructure by grafting onto them, thereby better utilizing these often overlooked urban branches.

Keen eyes for observation, piles of research stacked like walls on the desk, calloused hands, and a heart that is always passionate.

Naoto Fukasawa and Marc Newson

I really love Sony's QUALIA 004 SXRD projector. It is a perfect combination of technology and design aesthetics. Its appearance and performance further illustrate that design should be a discipline aimed at a better future.

I train myself to constantly observe and think. Design is not achieved overnight; it requires continuous accumulation and reflection.

I might become a software engineer

To me, design is more like a "language," and designers are the "translators." It is a discipline about how designers translate technology and concepts into tangible entities that are easy to read and use.

I would say it's my parents who fully support me as I advance in the field I love.

Pure passion and love

Being overlooked, misunderstood, self-doubt, and depression—fortunately, persistent effort has shattered all previous difficulties one by one.

Designers should know how to market themselves; this is a fact. Many talented designers are unfortunately overlooked because they don't know how to promote themselves. Designers often focus only on presenting the final outcome, but it's also crucial to communicate the process and thinking behind it to the audience.

Rather than changing the world through a single product, I aspire to inspire more people to bravely explore greater possibilities for future living.

People expect to see you continuously produce better work, but they also anticipate you stumbling along the way. This presents a challenging situation.

Utilizing cutting-edge technology effectively in design remains a major trend in the field. However, as people's living standards improve, everyone seeks satisfaction beyond material needs. This demands that designers further enhance experience and emotional design, integrating the joy of use into every aspect of the user experience.

I want to meet my late grandmother, who taught me about love and dedication. I want to talk about my growth and changes, reminisce about the unrealistic ideas from my childhood, and tell her that I now have the ability to turn some of them into reality.

Green, Faro, Rice Noodle, Summer, Movie, Sony

Perhaps thousands of years from now, when humanity no longer requires physical bodies and countless consciousnesses coexist in the cloud, I would design a "Guidebook to the Material World" for those who reminisce about the physical world.

I am currently a student in the RCA Design Products program. Before entering university, I didn't have much interest or knowledge in design. However, after accidentally entering the industrial design major, I became deeply attracted by the combination of technology and aesthetics. I also discovered my potential in design, which has driven me to advance in this field.

To me, design is more like a "language," and designers are the "translators." It is a discipline about how designers translate technology and concepts into tangible entities that are easy to read and use.

I enjoy behavior-driven design, which tests a designer's insight. It also reflects how we analyze individuals, society, and even the entire world.

My favorite design is Sony's QUALIA 004 SXRD projector. It is a perfect combination of technology and design aesthetics. Its appearance and performance further illustrate that design should be a discipline aimed at a better future.

I believe I am most creative when I travel. Observation is also an art, and practicing and studying design have given me sharper insights. Therefore, the sights and sounds during my travels always spark new ideas in me. There's an old Chinese saying, "Read ten thousand books, travel ten thousand miles," which highlights the importance of going out to experience and observe the world.

The handling of details is an important indicator of a designer's ability. People often think minimalist products are easy to design, but it is often the subtle proportions, finishing, even a round corner that determine whether a design can maintain lasting appeal.

The design process is a combination of pain and joy. A good design is not achieved overnight; it is born through continuous rejection and retrying. An excellent design carries a massive amount of thought and practice from the designer.

That sense of accomplishment is unparalleled.

Keen eyes for observation, piles of research stacked like walls on the desk, calloused hands, and a heart that is always passionate.

I believe that the foundation of good design is strong functionality, but what truly makes a design successful is whether it can touch people's hearts, be it through its appearance or user experience.

The responsibility of designers is expanding. We shouldn't just focus on how to make individual lives better, but rather on how to make communities and the world better.

Utilizing cutting-edge technology effectively in design remains a major trend in the field. However, as people's living standards improve, everyone seeks satisfaction beyond material needs. This demands that designers further enhance experience and emotional design, integrating the joy of use into every aspect of the user experience.

Last exhibition was at Royal College of Art. My next exhibition will at the London Design Festival (LDF) next.

I have always believed there is a passionate child within me. The interaction and fun in design have always been my focus. I enjoy designing from behaviors. Playing with words is my unique design method—I like to randomly combine verbs and nouns. Some combinations may seem strange, but often, unique concepts are hidden within those seemingly odd phrases.

Through social media and email