Interviste con Zhaocheng He

2 May 2024

Intervista sul Design

Six Pandas Design Culturale e Creativo · 5 domande

The design inspiration comes from the giant panda in Chengdu. Its cute and honest appearance is deeply loved by people.

What is the main principle, idea and inspiration behind your design?

The design inspiration comes from the giant panda in Chengdu. Its cute and honest appearance is deeply loved by people.

What has been your main focus in designing this work? Especially what did you want to achieve?

The logo combines and borrows shapes, with three pandas lying or sitting together, forming six complete pandas. The flexion and extension of panda legs give people a dynamic beauty.

What are your future plans for this award winning design?

Increase publicity and promotion of six panda cultural and creative products

How long did it take you to design this particular concept?

The creative conception of the concept takes about 20 days, and the entire project design lasts for three months.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I hope that the Six Pandas brand itself is full of fun and cuteness, while also being able to interact with consumers. This design is a company owned cultural and creative brand.

2 July 2024

Intervista al Designer

39 domande

I started learning painting in high school and studied design for four years in college. After seeing many excellent designers whose works can create value for society, I really want to become a designer.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I started learning painting in high school and studied design for four years in college. After seeing many excellent designers whose works can create value for society, I really want to become a designer.

Can you tell us more about your company / design studio?

Mida Brand Design was established in 2014, providing brand integration design services for enterprises and institutions, such as packaging design and IP cultural and creative, logo/VI design, brochure and magazine design, cultural wall and navigation design, etc.

What is "design" for you?

Presenting design through visual means through planning and imagination

What kinds of works do you like designing most?

Consumer goods or cultural and creative products

What is your most favorite design, could you please tell more about it?

My favorite Sato Koshi and the designed Uniqlo brand image

What was the first thing you designed for a company?

Brand logo design

What is your favorite material / platform / technology?

Handdrawn hands-on ability

Which aspects of a design do you focus more during designing?

The uniqueness of creativity and subsequent execution.

What kind of emotions do you feel when you design?

Joyful and hopeful

What kind of emotions do you feel when your designs are realized?

Full of a sense of achievement

What makes a design successful?

The trust of customers and the perfect execution of printing production enable the design to be presented well.

When judging a design as good or bad, which aspects do you consider first?

Has it addressed the needs of consumers or audiences.

From your point of view, what are the responsibilities of a designer for society and environment?

Reduce resource waste and enhance product value through design techniques.

How do you think the "design field" is evolving? What is the future of design?

According to the needs of socio-economic development.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Exhibition at Chengdu Design Week in November 2023

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

The design inspiration comes from an understanding of Sanqi products, and at the same time, ancient Chinese landscape paintings happen to be very similar to the growth environment of Sanqi. I combined the powdered form of Sanqi powder with a dot method.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

It has both a cultural and fashion sense. Explore the culture behind the product and present it through the expression of dots, lines, and surfaces.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Chengdu and Shenzhen, China. China has rich cultural heritage, which provides me with rich materials and inspiration for my design and creation.

How do you work with companies?

I am a partner of the company, providing creative and operational work for the company.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Have a team spirit and always maintain curiosity and freshness.

Can you talk a little about your design process?

Sanqi is a traditional Chinese medicine. When we received this project, we analyzed the growth environment and powder phase of Sanqi. Using the form of dots to form the shape of the mountain, this packaging is designed in black and blue, breaking the traditional perception of the industry and making the packaging full of fashion. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

What are 5 of your favorite design items at home?

Graduation Season of Nanhua Kindergarten, Creative Design for Six Pandas, Packaging Design for Sanqi Powder, Packaging for Lijiashan High Mountain Green Tea, Creative Design for Tao Haikou Terracotta Warriors

Can you describe a day in your life?

First, hold a project meeting and then start creating the design.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

To have more life experiences, traveling, reading books, and shopping in supermarkets can all bring rewards.

From your perspective, what would you say are some positives and negatives of being a designer?

It is necessary to understand the latest design trends and technologies.

What is your "golden rule" in design?

Think and see more

What skills are most important for a designer?

creativity

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

CORELDRAW X9 ILLUSTRATOR CS6

Designing can sometimes be a really time consuming task, how do you manage your time?

In the early stage, I will conduct project understanding and analysis, spend more time on conceptualization and creativity, and the remaining time on design execution.

How long does it take to design an object from beginning to end?

It depends on the project, usually ranging from 2 to 10 days.

What is the most frequently asked question to you, as a designer?

Have you ever worked on similar projects or designs?

What was your most important job experience?

After graduating from university, I embarked on the path of design in Shenzhen, the capital of design in China.

Who are some of your clients?

Our clients include governments, state-owned enterprises, group companies, and private enterprises.

What type of design work do you enjoy the most and why?

I like designs that are full of personality changes and interesting.

What are your future plans? What is next for you?

Participate in more influential competitions and communicate and learn from excellent designers.

Do you work as a team, or do you develop your designs yourself?

I designed it myself

Do you have any works-in-progress being designed that you would like to talk about?

We are currently designing a brand upgrade project for a group company.

How can people contact you?

My email number: 741924911@qq.com You can contact me through email.

Any other things you would like to cover that have not been covered in these questions?

There are no other questions left

Interviste con Zhaocheng He

01What is the main principle, idea and inspiration behind your design?

02What has been your main focus in designing this work? Especially what did you want to achieve?

03What are your future plans for this award winning design?

04How long did it take you to design this particular concept?

05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

02Can you tell us more about your company / design studio?

03What is "design" for you?

04What kinds of works do you like designing most?

05What is your most favorite design, could you please tell more about it?

06What was the first thing you designed for a company?

07What is your favorite material / platform / technology?

08Which aspects of a design do you focus more during designing?

09What kind of emotions do you feel when you design?

10What kind of emotions do you feel when your designs are realized?

11What makes a design successful?

12When judging a design as good or bad, which aspects do you consider first?

13From your point of view, what are the responsibilities of a designer for society and environment?

14How do you think the "design field" is evolving? What is the future of design?

15When was your last exhibition and where was it? And when do you want to hold your next exhibition?

16Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

17How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

18Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

19How do you work with companies?

20What are your suggestions to companies for working with a designer? How can companies select a good designer?

21Can you talk a little about your design process?

22What are 5 of your favorite design items at home?

23Can you describe a day in your life?

24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

25From your perspective, what would you say are some positives and negatives of being a designer?

26What is your "golden rule" in design?

27What skills are most important for a designer?

28Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

29Designing can sometimes be a really time consuming task, how do you manage your time?

30How long does it take to design an object from beginning to end?

31What is the most frequently asked question to you, as a designer?

32What was your most important job experience?

33Who are some of your clients?

34What type of design work do you enjoy the most and why?

35What are your future plans? What is next for you?

36Do you work as a team, or do you develop your designs yourself?

37Do you have any works-in-progress being designed that you would like to talk about?

38How can people contact you?

39Any other things you would like to cover that have not been covered in these questions?

Il Buon Design Merita un Grande Riconoscimento