Interviste con Yingfei Zhuo

I have been in the design and architecture industry for about seven years. My journey began with a Bachelor of Architecture from the University of Liverpool, followed by a Master of Science in Light and Lighting from University College London. Recently, I completed a Master of Fine Arts in Industrial Design from Parsons School of Design in New York. My career has taken me through dynamic projects in both New York and Beijing, working with prominent companies and esteemed clients who value innovative and sustainable design. My expertise spans the use of bio-materials, the interplay of light and shadow, and the creation of functional yet aesthetically captivating structures.

My journey into design was driven by an intrinsic passion for creating spaces and objects that blend functionality with artistic expression. From a young age, I was fascinated by how design could shape our environment and experiences. My formal education began at the University of Liverpool, where I developed a solid foundation in architecture. Influenced by mentors and a desire to explore the dynamic relationship between light and space, I pursued further studies in light and lighting at UCL. This academic journey, combined with hands-on experience, naturally transitioned me into industrial design at Parsons, where I discovered the transformative potential of biomaterials. My path was a blend of educational milestones and a deep-seated drive to make a positive impact through design.

When designing, I prioritize sustainability, functionality, and aesthetic harmony. My top three aspects of the design process are:

Integration of Bio-materials: Emphasizing ecological responsibility by incorporating sustainable materials that breathe new life into discarded resources.

Interaction with Light and Shadow: Utilizing natural light and shadows to enhance the spatial and visual experience of a design.

Prototyping and Iteration: Combining both digital tools and physical mock-ups to refine and perfect my designs. I believe in hands-on experimentation as much as computer-aided precision.

Designing evokes a blend of excitement and fulfillment for me. The initial brainstorming phase is exhilarating, filled with endless possibilities and creative energy. As the design takes shape, I find a deep sense of satisfaction in overcoming challenges and refining details. The most rewarding moment is seeing the final product come to life, knowing it combines beauty, functionality, and sustainability. This journey from concept to realization brings me immense joy and a profound sense of accomplishment.

My background in architecture and industrial design has significantly shaped my design approach. Non-design skills such as critical thinking, project management, and effective communication have been invaluable. These skills enable me to navigate complex projects, collaborate effectively, and articulate my vision clearly. The biggest influence on my work has been the mentors and educators who encouraged a holistic and sustainable approach to design, emphasizing the importance of blending form with function.

My growth path involves pushing the boundaries of sustainable design, particularly through the innovative use of biomaterials. In the future, I aim to lead a design studio that pioneers ecological design solutions. My dream project is to create a self-sustaining community center that serves as a model for sustainable living, integrating renewable energy, green architecture, and bio-designed interiors. This project would encapsulate my vision of design as a force for positive environmental and social change.

For new designers, I advise embracing continuous learning and staying curious. Don’t be afraid to experiment and make mistakes—these are often the best learning opportunities. Network with professionals, seek mentorship and be open to feedback. Focus on developing a unique voice and perspective in your work. Remember that resilience and adaptability are key; the design industry can be challenging, but perseverance will lead to growth and success.

For fellow designers, prioritize sustainability and innovation in your work. Stay informed about the latest advancements in materials and technology. Avoid common pitfalls such as overcomplicating designs or neglecting the end-user experience. Always strive for simplicity, clarity, and functionality in your designs. Cultivate a collaborative spirit, as diverse perspectives can greatly enhance your creative process. Lastly, stay passionate and let your enthusiasm for design drive you forward.

I typically spend my mornings sketching and brainstorming new ideas, then planning meetings with clients or team members. Afternoons are usually spent doing hands-on work in the studio, whether prototyping or experimenting with new materials. I love going for a walk at the end of the day to find inspiration in my natural environment, and I usually spend some time before bed reading or browsing online to keep up to date with the latest design trends and innovations.

I stay updated with design trends through industry publications, design blogs, and attending conferences and exhibitions. While I value being aware of current trends, I prioritize developing a personal design style that reflects my values and vision. Trends can provide inspiration and inform certain aspects of my work, but I aim to create timeless designs that transcend fleeting fashions. My inspiration often comes from nature, art, and everyday life, which helps maintain a unique and authentic design approach.

Good design for me is defined by its ability to seamlessly blend aesthetics, functionality, and sustainability. A well-designed product or project should enhance the user experience, meet practical needs, and have a positive environmental impact. Key indicators include user satisfaction, durability, and the ability to evoke an emotional response. Common mistakes to avoid include overcomplicating the design and ignoring the user’s perspective. A good design is intuitive, efficient, and beautiful in its simplicity.

I decide a design is ready when it meets the criteria of functionality, aesthetic appeal, and sustainability, and after thorough testing and iterations. It’s crucial to balance perfection with practicality, knowing when further changes won’t significantly improve the design. Feedback from peers, clients, and end-users plays a vital role in this decision. While designs can always be refined, there comes a point when it’s best to finalize and move on to new challenges, embracing continuous improvement in future projects.

EcoShell is currently the design project I am most proud of. It represents my fusion of sustainability, innovation and architectural beauty, and I invested a lot of time and creativity in its development.

I started the EcoShell project to address the growing environmental issues related to marine waste and coastal erosion. My initial desire was to find a meaningful use for the millions of tons of discarded oyster shells that accumulate every year and would otherwise cause harm to the environment if left in landfills or oceans. I wanted to create a product that not only utilized these waste materials but also provided a sustainable solution for building materials in coastal areas.

The design process began with extensive research into the properties of oyster shells and other marine debris. I tried various adhesives and found that extracts from fish bones worked as an effective and sustainable adhesive. I then developed a unique method for making tiles, combining oyster shell powder with this adhesive, resulting in a durable and biodegradable product.

EcoShell is my biggest and best work because of its innovative approach to solving environmental problems, its practical applications, and its aesthetic flexibility. It converts waste into valuable resources, providing a sustainable alternative to traditional building materials. This project embodies my commitment to sustainability and my passion for design, making it a true reflection of my values and skills.

I greatly admire the work of Shigeru Ban for his innovative use of materials and commitment to sustainability. His approach to humanitarian architecture, using recycled materials and creating functional, beautiful structures, is truly inspiring.

Living and working in both New York and Beijing, I draw inspiration from the vibrant, dynamic cultures of these cities. Music plays a significant role in my creative process, helping me focus and think creatively. My cultural background emphasizes the importance of harmony and balance, which is reflected in my design philosophy. Good design, to me, is essential for societal advancement, fostering environments that promote well-being and sustainability. Small incremental changes, such as using eco-friendly materials in daily life, reflect my commitment to sustainable living.

My work culture emphasizes collaboration, innovation and sustainability. I enjoy working with diverse team members to create impactful designs together. When selecting partners or team members, I focus on creativity, integrity and commitment to sustainability. Core challenges in my profession include balancing aesthetic and functional needs and staying ahead of industry trends while maintaining a unique design identity.

As a designer, I am actively involved in pro bono work and community projects that promote sustainability and social good. I believe that design can solve humanitarian problems and support initiatives that improve living conditions and promote community development. Additionally, I am working with volunteer projects in New York City, using their discarded ocean debris to create public installations in the city and contribute to educational programs.

Winning the 2024 A’ Design Award is an important milestone and provides international recognition and validation for my work. It helped me gain visibility, opportunities to network with industry leaders, and constructive feedback from respected judges. Design competitions are essential for pushing creative boundaries, learning from peers, and identifying emerging trends. Being named Designer of the Day is an honor and it inspires me to continue striving for excellence in my work.

The main principle behind Papera is to integrate sustainable practices into the hotel booking experience, encouraging eco-conscious behaviors among travelers. Inspired by the urgent need to reduce plastic waste and environmental impact in the travel industry, Papera combines a digital platform with physical eco-friendly initiatives, fostering a culture of environmental responsibility among hotel guests.

The primary focus was to create a seamless and intuitive platform that not only simplifies the process of booking sustainable hotels but also incentivizes eco-friendly behaviors. The goal was to achieve a user-friendly system that guides travelers toward making environmentally conscious choices, thereby promoting sustainability within the hospitality industry.

Plans for Papera include expanding the platform to include more hotels globally, enhancing the green credit system to offer more rewards, and integrating advanced features like real-time sustainability tracking of hotels. Additionally, we aim to collaborate with more eco-conscious brands and hotels to further promote sustainable travel.

The design and development of Papera took approximately five months from initial concept and research to design. During this period, communication and feedback were conducted with sustainability experts and hotel teams to ensure that its environmental and user experience goals were achieved.

This design was pursued out of inspiration. Recognizing the significant environmental impact of the travel industry and the growing consumer demand for sustainable travel options, we saw an opportunity to create a solution that addresses these concerns while enhancing the travel experience.

Papera is currently not cooperating with other companies or putting it into use on the market, but if there are any interested companies or hotel groups, please feel free to contact me. The material development and system construction of this project are currently in the prototype development stage, and we are willing to establish strategic partnerships with hotels and travel agencies that are as committed to sustainable development as we are.

The design of Papera was driven by a passion for sustainability and a desire to make a tangible impact on the travel industry’s environmental footprint. The increasing awareness of plastic waste issues and the need for more sustainable travel options motivated us to create a solution that addresses these challenges directly.

The design of Papera was influenced by various sustainable design initiatives and digital platforms that prioritize user experience. We also drew inspiration from existing eco-friendly practices in the hospitality industry and collaborated with sustainability experts to ensure our approach was comprehensive and impactful.

The target customers for Papera are environmentally conscious travelers who seek sustainable travel options and want to minimize their environmental impact. This includes individuals who value eco-friendly practices and are looking for ways to align their travel choices with their values.

Papera stands out by integrating both digital and physical eco-friendly practices into a single platform. The unique green credit system rewards users for sustainable behaviors, creating a gamified experience that encourages continuous engagement. Additionally, the sustainable hotel ranking system provides transparent information, empowering travelers to make informed decisions.

The name "Papera" is derived from the idea of a paperless, sustainable travel experience. It evokes the concept of minimal environmental impact, aligning with the platform’s goal of promoting eco-friendly practices within the travel industry.

I used some design tools, including figma for interface design, 3D software Rhino for modeling, and rendering software Keyshot.

The most unique aspect of Papera is the integration of a green credit system that rewards eco-friendly behaviors. This feature gamifies the travel experience, encouraging users to engage in sustainable practices and providing tangible incentives for their actions.

In this design, as a designer, I took into account both new material production and interface design. Along the way I work with a diverse team of sustainability experts, UI/UX designers, software developers, and hospitality professionals. This multidisciplinary approach ensures that the platform is both environmentally friendly and user-friendly.

Technology plays a central role at Papera, enabling sustainable practices to be seamlessly integrated into the booking process. The platform leverages advanced web development technology, real-time data processing, and secure cloud infrastructure to deliver a reliable and user-friendly experience.

Yes, Papera is heavily influenced by data and analytical research. We conducted surveys, interviews, and usability testing to gather insights into traveler behaviors and preferences. Additionally, I analyzed sustainability reports and industry trends to ensure this platform addresses key environmental concerns.

Some challenges include integrating comprehensive sustainability data from individual hotels, ensuring the platform’s user interface is intuitive, and developing a strong green credit system. Overcoming these challenges requires extensive research, an iterative design process, and communication and collaboration with people in a variety of fields.

The decision to submit PAPERA to an international design competition was made in the hope of gaining recognition from others for this innovative approach to sustainable travel and connecting with a wider audience who share our commitment to environmental responsibility. The competition also provides a platform to receive valuable feedback from industry leaders and peers.

During the design of Papera, I learned the importance of user-centered design and the need for iterative testing and feedback. I improved my ability to balance sustainability goals with user experience, ensuring that eco-friendly practices were seamlessly integrated into a convenient and engaging platform.

I would like to emphasize the potential of Papera to drive meaningful change in the travel industry. By making sustainable travel choices more accessible and rewarding, we hope to inspire a shift towards more responsible tourism and contribute to global environmental efforts. Additionally, we are committed to continuously evolving Papera based on user feedback and emerging sustainability practices.

I work in design and architecture between New York and Beijing. I have an extensive educational background, including an MFA in Industrial Design from Parsons School of Design, an MSc in Light and Lighting from University College London, and a BA in Architecture from the University of Liverpool. I currently focus on some projects in sustainable design.

Design is a way of expressing my vision of the world. I love solving problems through design, improving people's quality of life, and creating aesthetic and functional works.

When I first started college I chose to be more interested in architecture, but over the next few years, I realized that I was more interested in the design side of things, as I was always curious and passionate about the details of design. So in the next few years, I started to choose to become a designer.

I design across a wide range of disciplines, including architectural and industrial design. I would like to get more involved in the field of sustainable design, especially in the use of biomaterials to create eco-responsible design works.

As a young designer, I think we should keep learning, be creative, and keep our curiosity about new materials and technologies. In addition, we should also accumulate practical experience and dare to accept challenges and criticisms.

A good designer solves problems and creates aesthetically pleasing designs, while a great designer not only does these things, but also conveys deep concepts, inspires emotional resonance, and promotes the development and advancement of the industry through design.

A good design should have functionality, aesthetic value, and sustainability. Evaluating a good design involves considering whether it effectively meets user needs, whether it is innovative and unique, and whether it is environmentally friendly.

Good design not only enhances the utility and aesthetics of a product but also improves the user experience, and quality of life and should even be sustainable or recyclable. Investing in good design brings long-term economic and social benefits and is a strong support for sustainable development in the future.

If I had the time, I would design a range of eco-friendly furniture and home furnishings that utilize biomaterials for people who are pursuing a sustainable lifestyle. That's what I plan to do next.

My dream project is to design a system of hospitality that is completely recycled from today's waste resources, like my current project Papera, where the hotelier can interact with the user by booking in advance to achieve resource self-sufficiency and harmony with nature. The derivatives of this system should not only be aesthetically pleasing and practical but should also be able to rely entirely on natural resources for energy self-sufficiency and waste recycling.

My secret ingredient for success is to be innovative and to keep learning, always keeping up with the latest design trends and technologies. I believe in the importance of teamwork, paying attention to every detail, and the courage to break the mold and explore new design possibilities.

I draw inspiration from many design gurus, including Zaha Hadid's avant-garde architectural designs, and Oki Sato's design work.

My favorite is the Cabbage Chair designed by Oki Sato, which is made from paper left over from Issey Miyake's garment-making process. This innovative use of material not only demonstrates the designer's reuse of discarded materials, but also embodies the concept of environmental protection and sustainability. The shape and structure of the chair are unique, inspired by the natural form of the cabbage. Despite the complexity of its appearance, the Cabbage Chair is a very simple design with no unnecessary decoration, highlighting the essence of the material and form. Through this design, Oki Sato expresses a deep reflection on nature, materials, and the design process, and at the same time, through this simple yet meaningful design, it provokes reflection on the use of materials and the protection of the environment.

Cabbage Chair is not only an innovative furniture design, but also a profound interpretation of the concept of material reuse and environmental protection. This design is not only visually appealing but also conceptually and meaningfully moving, which is why I love Oki Sato and his designs.

EcoShell is one of the more satisfying projects I have worked on so far, embodying the intersection of sustainability, innovation, and social responsibility. This project has allowed me to utilize my passion to create solutions that are both functional and aesthetically pleasing while addressing significant environmental issues.EcoShell utilizes discarded oyster shells and adhesives derived from fish bones, two marine materials that are abundant in resources but often wasted. By repurposing these materials, EcoShell reduces landfill and provides a sustainable alternative to traditional building materials. The biodegradable nature of EcoShell tiles ensures that they can be safely reintroduced into the natural ecosystem at the end of their life cycle, minimizing their long-term impact on the environment.

EcoShell successfully combines environmental sustainability, practical application, and aesthetic appeal. By transforming marine debris into valuable building materials, EcoShell not only solves a pressing ecological problem, but also sets a new standard for sustainable design in the construction industry. This project exemplifies my commitment to creating innovative solutions that help create a greener, more responsible future.

To become a better designer, you need to keep learning and practicing, and actively absorb knowledge from different fields. I have expanded my horizons by reading a lot of design books, attending various design exhibitions and lectures, and constantly conducting design experiments to improve my skills.

If I hadn't become a designer, I probably would have become an artist or a materials researcher, and still engaged in work related to creativity and innovation.

I think design is the process of combining creativity and functionality to solve real problems. Design for me is a way of expression, a means to create a better life for people through innovative thinking and methods.

My family, friends, and mentors have been my biggest supporters. They have provided endless encouragement and help in the pursuit of my dreams.

Continuous learning and practice, persistence in innovation, teamwork, and attention to detail have helped me become a great designer.

Before becoming a master designer, I experienced many failures and challenges, including technical difficulties, depletion of design inspiration, and market acceptance of new designs.

Designers should showcase their work through professional portfolios, personal websites, social media platforms and participation in design exhibitions to increase their visibility and influence.

My next design project is to develop a range of sustainable furniture utilizing biomaterials. You can expect to see more designs that incorporate innovative materials and environmentally friendly concepts.

My ultimate goal is to be a leader and innovator in the field of design by improving people's quality of life through design and promoting the concept of sustainable development.

People expect me to continue to produce innovative, high-quality design work and to contribute to design education and social responsibility.

Design can create a better society by solving practical problems, improving people's living environment, enhancing the quality of life, and promoting social progress and sustainable development.

I am currently working on researching how to apply biomaterials to more everyday product design, and I am very excited by the endless creative possibilities this research brings.

Several design projects have given me immense satisfaction throughout my career, each for different reasons.

Papera - Sustainable Hotel Booking Platform Project

Papera remains one of my most satisfying endeavors. This project allowed me to integrate my passion for sustainable design with my expertise in product design and UX design. Seeing the final result—a functional and environmentally-friendly system.

BioBlend - Biomaterial Furniture Collection

Designing a biomaterial furniture collection was another project that gave me great satisfaction. Working with innovative materials derived from natural sources, such as milkweed fiber, allowed me to push the boundaries of conventional design. Seeing these pieces come to life and knowing that they offer both aesthetic appeal and environmental benefits was incredibly rewarding.

Community Engagement Initiatives

Engaging with local communities on design projects has always been fulfilling for me. Whether it's collaborating with residents to revitalize public spaces or leading design workshops for underserved populations, these projects have a direct and tangible impact on people's lives. The sense of connection and empowerment that comes from working closely with communities and seeing the positive outcomes of our collective efforts is deeply gratifying.

In summary, the design projects that have given me the most satisfaction are those that align with my values, allow me to make a positive impact on the environment and communities, and enable me to express my creativity and innovation. Whether it's through a sustainable system, biomaterial furniture, or community engagement initiatives, each project contributes to my sense of fulfillment as a designer committed to creating a better world.

I would like to see the design industry focus more on sustainability, promote the use of eco-friendly materials, and create more designs that have a positive impact on the environment and society based on technological innovation.

I think the design field will focus more and more on sustainability, utilizing advanced technology and materials to create smarter and more environmentally friendly design products.

The time it takes to complete a design project varies depending on the complexity of the project and usually ranges from a few months to a year, including all phases from conceptual design to final implementation.

When I have a new design project, I usually start with research and gathering inspiration, then concept sketching and prototyping, and finally move on to detailed design and implementation.

Design may not be able to change the world, but designers can.

I think design and trends are mutually reinforcing. Good design can lead and set trends, and trends can provide inspiration and direction for design.

Technology plays a vital role in design. It not only provides the tools to realize ideas, but also drives design innovation and makes design more functional and actionable.

I use a variety of design software in my work, such as AutoCAD, Rhino, and Keyshot. In addition, I use equipment such as 3D printers and laser cutters to create models and prototypes.

Color, material, and environment are important elements in design. They not only affect the aesthetics of a design but also determine its functionality and user experience. Choosing the right colors and materials and considering the environment can make the design more harmonious and functional.

I would like people to ask me about the philosophy and story behind the design and how I have incorporated sustainability and innovation into the design.

When I see a new great design or product, I think about where the idea came from, the process of realizing it, and the impact it has on users and the environment.

My ideal design partner is creative, collaborative, and technically competent. I believe that co-design leads to more inspiration and innovation, and creates better design work.

My mentors, fellow designers, and clients have the greatest influence on my designs. Their feedback and suggestions help me to continuously improve and enhance my designs.

"Cradle to Cradle: Remaking the Way We Make Things" by William McDonough and Michael Braungart had a profound impact on my approach to design. This seminal book challenges conventional notions of sustainability and advocates for a paradigm shift in the way we design, produce, and consume goods.

It inspired me to rethink the traditional linear model of production and consumption, where products are disposed of after use, leading to environmental degradation. Instead, I began to explore circular design principles, aiming to create products that contribute to a circular economy by being regenerative, reusable, and recyclable.

At the same time, it emphasizes the importance of material health and optimization in design. It encourages designers to select materials that are safe for humans and the environment, as well as to design products with the end of their lifecycle in mind. This perspective reshaped my understanding of material selection and waste management, leading me to prioritize sustainable and non-toxic materials in my designs.

The book advocates for a holistic approach to design, where designers collaborate across disciplines and consider the broader socio-economic and environmental impacts of their work. It taught me the importance of systems thinking in design and inspired me to collaborate with experts from diverse fields to create more innovative and sustainable solutions.

I develop my skills through continuous learning and practice, attending various design courses and workshops, actively participating in design projects, and learning from other master designers.

If I could meet, talk, and discuss with anyone irrespective of time and space, it would be Steve Jobs. His visionary approach to design and innovation has profoundly influenced various fields, including technology, design, and business.

Although sustainability was not a primary focus during most of Jobs' tenure at Apple, later years saw a shift towards more environmentally friendly practices. Discussing how he would approach sustainability today, given the current technological advancements and ecological challenges, would be incredibly enlightening. It would be fascinating to see how he would integrate sustainable practices without compromising on design and innovation.

I am extremely honored and grateful for the awards and recognition I have received. These achievements inspire me to strive for excellence, but becoming famous is not my main goal. I'm more focused on contributing to society and natural systems through sustainable design.

My favorite color is Klein Blue, the place is London, the food is McDonald's fries, the season is summer, my favorite thing is natural scenery, and my favorite brand is Apple.

One of my most interesting and memorable experiences as a designer occurred when I was working on a furniture project shortly after transitioning from architecture. During my time as an architect, I designed a building with a complex facade that used a combination of light and shadow to create dynamic visual effects throughout the day. So when I turned to furniture projects, I found myself staring at biomaterials and trying to imagine how to transform it into a chair. Suddenly, I remembered a structure from my architectural project, so I started sketching, a chair with an overlapping structure, each layer filtering light and creating shadows, just like the facade of that building. The final product is a chair that not only provides comfort but also a unique aesthetic experience. When light passes through the objects, they create an interesting visual effect, casting intricate shadows on the floor. It's as if I've miniaturized the facade of my building and transformed it into a functional piece of art. This experience taught me that the principles of design can transcend different fields in unexpected and delightful ways.

Seeing my design work being accepted and loved makes my day. I motivate myself by constantly learning new things, taking on new challenges, and keeping my love for design alive.

From a young age, I was always interested in architecture and design and loved drawing and making models. My family and friends often complimented me on my creativity and hands-on skills as well, all of which predicted that I would become a designer in the future.

I am very hopeful about the future. I believe that with the development of technology and people's emphasis on environmental protection, design will become smarter and more sustainable. In one thousand years, human beings will live in an efficient, environmentally friendly, and harmonious world.

I want my fans to know that my love and pursuit of design is not limited to my profession, but a way of life. I have always been concerned with sustainability and am committed to making a positive contribution to society and the environment through design. I hope you will continue to support and follow my designs and work together to create a better future.

My journey into art and design began with a deep fascination for how structures and spaces can shape human experiences. I pursued a Bachelor of Architecture at the University of Liverpool, where I developed a strong foundation in integrating form and function. My passion for the interplay of light and shadow led me to further my studies with a Master of Science in Light and Lighting at University College London. This background in architecture naturally transitioned into industrial design during my time at Parsons School of Design, where I embraced the potential of biomaterials. I’ve always been driven by the idea that design can influence the way we interact with our environment, blending aesthetics with functionality.

I currently operate as an independent designer, based in both New York and Beijing. My studio focuses on exploring the innovative potential of biomaterials, harnessing light and shadow to create immersive experiences, and crafting model structures that merge artistry with functionality. Collaboration, sustainability, and pushing the boundaries of design are at the core of our ethos.

Design, for me, is the art of problem-solving through creativity and innovation. It's about understanding the needs and desires of users or clients and translating them into tangible solutions that not only fulfill functional requirements but also delight and inspire.

I love designing pieces that incorporate innovative uses of sustainable materials. Biomaterials particularly fascinate me because they allow for environmentally friendly designs that are both practical and beautiful. I enjoy projects that challenge traditional design norms and offer new ways of thinking about space and materials.

One of my favorite designs is a series of lamps made from recycled ocean plastic by the company LightArt. The project not only addresses the environmental issue of plastic waste, but also demonstrates the aesthetic possibilities of upcycled materials. The fixtures combine sleek, contemporary design with the unique textures and colors of recycled plastic to create an eye-catching visual impact while promoting sustainability.

The first design I created for a company was a modular office system that utilized biophilic design principles. The system incorporated natural materials and integrated greenery to create a workspace that promoted well-being and productivity. This project helped me understand the importance of user-centric design and how our environments can significantly impact our daily lives

Biomaterials hold a special place in my heart due to their versatility and sustainability. I am constantly inspired by their potential to transform the way we approach design and construction.

I find that I am most creative when I allow myself to step outside of my comfort zone and explore new ideas and techniques. Immersing myself in nature, engaging in thought-provoking conversations, and seeking inspiration from diverse sources also fuel my creativity.

I prioritize functionality, sustainability, and aesthetics during the design process. Ensuring that a design not only meets the practical needs of users but also resonates emotionally and aligns with sustainable principles is crucial to me.

When I design, I experience a mix of excitement, curiosity, and deep concentration. There's a sense of freedom in exploring possibilities and a drive to create something meaningful and impactful.

Seeing my designs come to life fills me with a profound sense of satisfaction and fulfillment. There's a mixture of pride in seeing my vision materialize and anticipation to witness how others interact with and benefit from the design.

A successful design seamlessly blends form and function, resonating with its users on both practical and emotional levels. It solves a problem efficiently while also evoking a positive response and enhancing the user experience.

The first aspects I consider when evaluating a design are its functionality, aesthetics, and relevance to the intended audience or purpose. Additionally, I look at how well it addresses user needs, its innovation, sustainability, and the quality of craftsmanship.

Designers have a crucial role in shaping a sustainable and equitable future. We're responsible for creating solutions that minimize environmental impact, improve quality of life, and promote social inclusion. This involves considering the lifecycle of products, advocating for responsible consumption, and addressing societal challenges through design interventions.

The design field is evolving towards greater interdisciplinary collaboration, sustainability, and user-centered approaches. With advancements in technology and a growing awareness of environmental issues, the future of design lies in creating holistic solutions that prioritize human well-being, environmental stewardship, and social responsibility.

My last exhibition was at ICFF in New York this year. As for the next exhibition, I'm currently exploring opportunities to showcase my latest work and engage with fellow designers and enthusiasts.

My design inspiration often stems from nature, cultural influences, and everyday experiences. I feed my creativity by observing the world around me, staying curious, and engaging in diverse activities such as traveling art exhibitions, and literature. Additionally, I draw inspiration from collaboration with other creatives and continuous learning.

My design style is characterized by a minimalist aesthetic that emphasizes the use of natural materials and the interplay of light and shadow. I was drawn to this style because of its timeless quality and the way it enhances the user’s experience of space and form. My approach to design is holistic and iterative, beginning with extensive research and conceptual development. I prioritize sustainability and functionality, ensuring that each design not only looks beautiful but also serves a meaningful purpose.

I split my time between New York and Beijing. Both cities are rich in cultural heritage and offer diverse design perspectives. The dynamic, fast-paced environment of New York inspires innovation and modernity in my work, while Beijing’s deep historical roots and emphasis on harmony with nature influence my appreciation for traditional materials and sustainable practices. The main advantage of this dual cultural exposure is the ability to draw from a wide range of design philosophies, though it can sometimes be challenging to reconcile differing aesthetic and functional priorities.

I collaborate with companies to understand their needs, values, and objectives. This involves conducting research, generating ideas, prototyping, and iterating based on feedback. Clear communication, mutual respect, and a shared vision are key to successful collaborations.

When it comes to working with a designer, my suggestion to companies is to prioritize clear communication and collaboration. It's essential for companies to articulate their goals, preferences, and constraints upfront, allowing designers to tailor their solutions effectively. Additionally, fostering an environment that encourages creativity and feedback can lead to innovative outcomes. To select a good designer, companies should look for a combination of technical skills, creativity, and a strong understanding of their brand or industry. Portfolios, past projects, and references can provide valuable insights into a designer's capabilities and compatibility with the company's vision.

My design process typically begins with thorough research and concept development. I believe in understanding the problem deeply before proposing solutions. Once I have a clear understanding of the objectives, I explore various ideas through sketches, prototypes, and digital modeling. Collaboration and feedback play a crucial role throughout the process, helping refine and iterate on concepts. Final designs are then meticulously crafted, considering both aesthetic appeal and functional requirements.

A handwoven rug made from recycled textiles.

A set of minimalist, biophilic-inspired wooden furniture.

An LED lamp with adjustable color temperature.

A set of ceramic dinnerware that combines traditional craftsmanship with modern design.

A modular bookshelf made from reclaimed wood.

I typically spend my mornings sketching and brainstorming new ideas, then planning meetings with clients or team members. Afternoons are usually spent doing hands-on work in the studio, whether prototyping or experimenting with new materials. I love going for a walk at the end of the day to find inspiration in my natural environment, and I usually spend some time before bed reading or browsing online to keep up to date with the latest design trends and innovations.

For young designers, I would emphasize the importance of curiosity, perseverance, and continuous learning. Never stop exploring new techniques, materials, and perspectives. Seek mentorship and feedback from experienced professionals to grow and improve your skills. Don't be afraid to take risks and embrace failure as an opportunity for growth. And most importantly, stay true to your passion and vision, as authenticity is what sets great designers apart.

Positives of being a designer include the opportunity for creativity and self-expression, the ability to positively impact people's lives through thoughtful design solutions, and the constant opportunity for learning and growth. However, challenges may include tight deadlines, balancing artistic vision with practical constraints, and the subjective nature of design, which can sometimes lead to conflicting opinions and feedback.

My "golden rule" in design is to prioritize both form and function. A successful design should not only be aesthetically pleasing but also serve its intended purpose effectively. Finding the balance between beauty and utility is essential for creating designs that resonate with users and stand the test of time.

The most important skills for a designer include creativity, problem-solving, communication, attention to detail, and technical proficiency in design software and tools. Additionally, the ability to collaborate effectively, adapt to feedback, and stay updated on industry trends are crucial for success in the field.

My toolbox includes a variety of software such as Adobe Creative Suite for digital design and modeling, Rhino for 3D modeling, Keyshot for rendering, and AutoCAD for technical drawings. I also rely on traditional tools like sketchbooks, pencils, and markers for initial concept development. Inspiration comes from various sources including nature, architecture, art, and everyday experiences.

Time management is essential in design, and I utilize strategies such as setting deadlines, prioritizing tasks, and breaking down projects into manageable steps. I also allocate specific time blocks for focused design work, allowing for periods of intense creativity interspersed with breaks for reflection and rejuvenation.

The time required to design an object from beginning to end can vary significantly depending on factors such as complexity, scope, and client requirements. Simple designs may take a few days to develop, while more intricate projects could span several weeks or months from concept to completion.

As a designer, I often get asked about my design inspirations, process, and the stories behind specific projects. Clients and collaborators are also curious about how I approach problem-solving and incorporate feedback into my designs.

My most important job experience was working on a large-scale architectural project that challenged me to integrate innovative design concepts with practical considerations such as budget, timeline, and regulatory requirements. It taught me valuable lessons in project management, collaboration, and problem-solving, shaping my approach to design in subsequent endeavors.

My clients range from eco-conscious companies looking for sustainable product designs to art collectors interested in unique, biomaterial-based installations. I have also worked with tech startups seeking innovative office environments and fashion brands exploring new materials for accessories.

I enjoy design work that pushes the boundaries of material use and sustainability. Projects that allow me to experiment with biomaterials and explore their potential to transform waste into functional art are particularly fulfilling. This type of work not only challenges my creativity but also aligns with my commitment to ecological responsibility.

My future plans involve continuing to explore the intersection of design, sustainability, and technology. I aspire to collaborate on projects that push the boundaries of innovation and contribute positively to society. Whether it's designing eco-friendly buildings, sustainable products, or immersive experiences, I'm excited to continue making meaningful contributions to the design industry.

While I often collaborate with a team of architects, engineers, and other designers on larger projects, I also enjoy developing my designs independently, especially during the conceptual phase where I can freely explore ideas and experiment with different approaches.

I'm currently working on several exciting projects, including a sustainable furniture range made from recycled materials, and a design for a new building material made from ocean waste. Stay tuned for updates on these projects!

People can contact me through my website yingfeizhuo.com or my work email: yingfei.zhuo99@gmail.com, or professional social media profiles. I am always open to inquiries, collaborations and discussions about design opportunities.

I would like to emphasize the importance of cross-disciplinary collaboration in design. Working at the intersection of architecture, industrial design, and sustainability has shown me that diverse perspectives can lead to truly innovative solutions. I believe that fostering a collaborative environment where ideas from different fields converge is key to addressing the complex challenges we face today.

Integrating physical eco-friendly practices with digital systems in Papera began as a response to the growing demand for sustainability in travel. Initially, my focus was on incentivizing hotels to adopt eco-friendly measures. Through a digital interface, I created a system highlighting sustainable amenities and environmentally responsible actions that users can engage in directly. As the concept evolved, I introduced a green credit system that rewards sustainable behaviors, aiming to make eco-friendly travel choices accessible and rewarding.

Papera’s sustainable hotel ranking system is based on carefully selected metrics that reflect a hotel’s environmental impact, such as energy efficiency, waste management, water conservation, use of eco-friendly amenities, and sustainable sourcing. We conducted extensive research on industry standards and collaborated with sustainability experts to develop comprehensive and verifiable criteria. This ranking system not only allows guests to make informed choices but also encourages hotels to continuously improve their practices.

The green credit system in Papera directly incentivizes waste reduction by awarding guests for eco-friendly behaviors, such as choosing hotels with high sustainability scores, declining single-use plastics, or participating in on-site recycling programs. This system tracks and quantifies guest actions, offering redeemable credits or discounts for future stays. By linking rewards to specific behaviors, Papera encourages guests to contribute to a measurable reduction in solid waste generated during their travels.

User-centered design played a critical role in shaping Papera’s interface. We conducted surveys and usability testing with eco-conscious travelers to understand their preferences. Feedback led to intuitive design decisions, such as making the green ranking easily visible on the booking page, simplifying the navigation to eco-friendly options, and adding visual incentives for green choices. This approach ensured that the platform not only meets sustainability goals but is also engaging and easy to use.

To balance luxury and sustainability, Papera curates eco-conscious options that don’t compromise on comfort. The platform showcases hotels that offer high-quality, sustainable alternatives to traditional amenities, emphasizing luxury options that align with eco-friendly standards. Papera’s green ranking system helps guests understand how each hotel integrates sustainable practices while providing comfort, creating an appealing balance that addresses the desire for both luxury and environmental responsibility.

A pivotal discovery during development was the challenge of verifying hotel sustainability claims reliably. This led us to explore partnerships with certification bodies to ensure data accuracy. Additionally, feedback revealed that users were highly motivated by visible, immediate incentives, prompting us to enhance the green credit system. These moments of insight helped refine the platform, ensuring it’s both trustworthy and rewarding.

The reward system in Papera directly supports environmentally conscious choices by offering green credits for selecting eco-friendly accommodations, opting for sustainable amenities, or participating in hotel-led conservation efforts. These credits can be redeemed for discounts or benefits, effectively encouraging guests to make decisions that support sustainability. This gamified approach not only validates but reinforces travelers' commitment to green practices.

To ensure reliable verification of hotels' environmental claims, Papera wants to incorporate partnerships with established eco-certification agencies and use a transparent reporting system for hotels to document their sustainable practices. This dual approach offers accountability, making it easier for travelers to trust the ranking system and empowering hotels to take meaningful actions toward verified sustainability.

Papera’s recognition with the A' Design Award positions it as a leader in sustainable travel, with the potential to shape future eco-conscious hospitality services. By setting a high standard for sustainability integration, Papera demonstrates how digital platforms can guide eco-friendly decision-making. It also encourages hotels globally to adopt sustainable practices, creating a ripple effect that could redefine industry norms.

Papera’s adaptive interface ensures a consistent and accessible experience across devices, from desktops to smartphones. We prioritized a clean, minimalist design that reflects sustainable values while remaining user-friendly. The responsive layout not only enhances usability but serves as a visual reminder of the platform’s commitment to sustainability, reinforcing eco-friendly choices without overwhelming the user.