Dr.Bei S7 音波電動歯ブラシ by Dr.Bei is a highly esteemed winner of the very prestigious 2020 A' Design Award プラチナ賞 in 美容・パーソナルケア・化粧品デザイン Competition Category.

プラチナ化粧品· 2020

Dr.Bei S7 音波電動歯ブラシ

by Dr.Bei

Client: Dr.bei

A' Design Award プラチナ賞 Winner in 化粧品 Category

1,163,142
Verified Award Winner
Verify Award Status for #100657

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dr.Bei S7 音波電動歯ブラシ

Dr.Bei S7は、敏感な歯ぐきのために開発された音波電動歯ブラシです。S7は、歯間に入り込むようにしなる4Dエラスティックブラシヘッドを採用し、歯ぐきへの圧力を抑えながら歯と歯の間を清掃します。モーターは8度の適応的な角度変化を可能にし、強いブラッシングによる影響を和らげます。圧力センサーは、加わる力が設定値を超えると振動数を低下させます。無段階のパワー調整により、ユーザーは自分に適した清掃強度を選択できます。シンプルなジオメトリとガラスパネルが、インタラクティブなインターフェースと本体を一体化させています。

The Recognition

About the A' Design Award プラチナ賞

Dr.Bei S7 音波電動歯ブラシは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Dr.Bei S7 音波電動歯ブラシは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Dr.Bei S7 音波電動歯ブラシは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: S7 has pioneered a 4D elastic brush head,which can bend elastically to deeply clean teeth while protecting consumers' sensitive gums.Applying the stepless acceleration principle of racing cars to the electric toothbrush,users can adjust the power of toothbrush steplessly to meet various oral cleaning requirements.The simple and pure geometry matched with the glass panel integrates the interactive interface as one,realizing the perfect unity of function and form.
Tags: DR.BEI, Electric Toothbrush
Production Technology: S7 brush head can realize elastic reshaping,which is the first patented technology in the industry,and it can deeply clean the diastema without damaging gums. The S7 motor can realize an 8-degree adaptive angle change,which has reformed the rigid unchangeable angle characteristic of traditional motor.No matter how hard the user brushes,it will not cause damage to the gums.
Design Challenge: The challenge encountered in the design process lies in how to build an all-round product experience to cater to the sensitive oral cavity of Chinese users.S7 uses 4D elastic brush head and ultra-fine bristles to provide a soft brushing experience.
The adjustment of continuously variable transmission poses great challenges to the current control in circuit design.It is necessary to accurately control the electricity to the extent of mA unit,so as to realize stepless power output.
Research: The market share of electric toothbrushes in China is less than 5%.Many free brands of electric toothbrushes in China imitate Philips,ignoring that the oral conditions of Chinese people are different from those of Europeans.
Chinese people's oral cavity is more sensitive,and above 80% of them have developed periodontal diseases,which requires that electric toothbrushes must reduce their stimulation to sensitive gums while pursuing oral cavity cleaning.
Inspiration: Inspired by octopus's tentacles,the product can be flexibly controlled to penetrate into various tooth corners.The brush head of S7 adopts a similar structural patent,which enables the brush head of the traditional electric toothbrush to reshape freely to adapt to different oral environments. When the continuously variable transmission (CVT) principle of racing cars is applied to the electric toothbrush,the toothbrush can realize various kinds of power cleaning.
Operation Flow: S7 is mainly designed for the sensitive oral cavity of Chinese people.The brush head can realize elastic reshaping and deeply clean the oral cavity.
The product is equipped with pressure sensing,and the user's brushing force exceeds the threshold,it will automatically reduce the frequency.
The product provides stepless power adjustment.No matter for users with different oral conditions,or for different oral conditions of the same user,the product can be adjusted for suitable brushing experience.
Team Members: Zhou Ying
Li Rui
Liu Ying Xi