Macau Light Festival 2019 TVC テレビコマーシャル by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC テレビコマーシャル by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in 映画・映像・アニメーションデザイン Competition Category.

銀映画· 2020

Macau Light Festival 2019 TVC テレビコマーシャル

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award 銀賞 Winner in 映画 Category

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Colors

The Design

About Macau Light Festival 2019 TVC テレビコマーシャル

「マカオ・ライトフェスティバル2019」TVCは、マカオ光の祭典をPRするために制作されたテレビコマーシャルです。本作は、マカオ観光のマスコットキャラクター「マクマク」を主人公に、地元の人々や観光客が4つのライトアップルートと移り変わるマカオの街並みを巡る様子を描いています。実写撮影、ビジュアルエフェクト、モーショングラフィックス、3Dアニメーションを融合させ、マカオならではの名所をインスタレーションアートとして表現。フェスティバル全体を巨大なバースデーケーキに見立て、マカオ特別行政区成立20周年を祝福しています。

The Recognition

About the A' Design Award 銀賞

Macau Light Festival 2019 TVC テレビコマーシャルは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Macau Light Festival 2019 TVC テレビコマーシャルは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Macau Light Festival 2019 TVC テレビコマーシャルは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau