Zhangyan Country Living Festival 展示空間 by Tongji Tiandi Neili Lab

Zhangyan Country Living Festival 展示空間 by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in イベント・ハプニングデザイン Competition Category.

銀イベント· 2021

Zhangyan Country Living Festival 展示空間

by Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

A' Design Award 銀賞 Winner in イベント Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhangyan Country Living Festival 展示空間

「張堰カントリー・リビング・フェスティバル」は、上海の農村部で開催されたイベントのために創出された展示空間である。レイアウトは、古い輸送用コンテナを互い違いに配置し、積み重ね、交差させ、回転させることで構成され、多彩なテーマエリアを形づくっている。あるコンテナ群はフォーラムのためのエリアを囲い込み、別の一群はマーケットプレイスのエリアを規定している。木材、藁、葦といった地域で廃棄される資源も活用されている。ビジュアルアイデンティティはメンフィス・スタイルを踏襲し、山、水、魚、橋といった地域固有のモチーフを抽象化している。活動空間の面積は5000平方メートルに及ぶ。

The Recognition

About the A' Design Award 銀賞

Zhangyan Country Living Festival 展示空間は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zhangyan Country Living Festival 展示空間は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zhangyan Country Living Festival 展示空間は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions & Packaging: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Production Technology: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Research: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Duration: The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Team Members: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang