Daikure Brand Identity ポスター by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
銅広告· 2020
Daikure Brand Identity ポスター
Client: JBBC Branding Consultancy
A' Design Award 銅賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #101065The Design
About Daikure Brand Identity ポスター
「ダイクレ ブランドアイデンティティ」は、重工業分野の日本の製造企業のために制作されたポスターシリーズである。モデルには同社の実際の社員が登場している。澄んだ揺るぎないまなざしが、集中力と職人技を物語る。モデルの立ち姿は、その職業における大胆さを表現している。表情からは長年の経験と信頼性が感じられる。明るい光と深い紺色とのコントラストが、プロフェッショナリズム、細部へのこだわり、そして職人技というブランド価値を支えている。これらのイメージは、力強く確固たるエネルギーを伝えるべく設計されている。
The Recognition
About the A' Design Award 銅賞
Daikure Brand Identity ポスターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Daikure Brand Identity ポスターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Daikure Brand Identity ポスターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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