Listening to Transparency 展覧会ビジュアルアイデンティティ by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2020
Listening to Transparency 展覧会ビジュアルアイデンティティ
by Xulei Li
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #102475The Design
About Listening to Transparency 展覧会ビジュアルアイデンティティ
「Listening to Transparency（透明性に耳を澄ます）」は、44点の音響作品および視覚作品を紹介するサウンドアート展のビジュアルアイデンティティである。デザインは音源を表現する円形の波紋を基調とし、その波紋は角度、曲率、色彩において変化を見せる。タイトルは段階的に変化するドットグリッドとして透明なPVCにシルクスクリーン印刷され、波紋はリソグラフ技術によりコットンペーパーに印刷されている。この二つのレイヤーが重なり合って一つのイメージを構成し、印刷されたページをめくると波紋が現れる仕組みとなっている。透明感のある佇まいは、出展作品に用いられた素材と、音という儚い存在の本質を映し出している。
The Recognition
About the A' Design Award 銅賞
Listening to Transparency 展覧会ビジュアルアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Listening to Transparency 展覧会ビジュアルアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Listening to Transparency 展覧会ビジュアルアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
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