Mariana Couto and Tiago CorreiaによるCaster リモコン

Mariana Couto and Tiago CorreiaによるCaster リモコンは、家電・電子機器デザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 鉄賞の優れた受賞作品です。

鉄家電· 2020

Caster リモコン

デザイナー： Mariana Couto and Tiago Correia

クライアント: Telefonica

家電カテゴリーのA' Design Award 鉄賞受賞者

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デザイン

Caster リモコンについて

キャスターのリモコンは、テレフォニカのMovistarおよびTVサービスで使用するために設計されました。重要な制御要素は、中央に配置されたナビゲーション領域と、ユーザーがAura仮想アシスタントを操作できるようにする統合音声コマンド機能の慎重に配置された記号です。リモコンの裏側には、柔らかいコーティングが追加の快適さと適切なグリップを提供し、特に安全な取り扱いを可能にします。光センサーを内蔵しているため、薄暗い部屋で操作すると、リモコンの最もよく使うボタンが点灯します。

受賞

A' Design Award 鉄賞について

Caster リモコンは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Caster リモコンは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Caster リモコンは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
寸法とパッケージ: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
タグ: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
製造技術: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
デザインの課題: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
リサーチ: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
インスピレーション: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
プロジェクト期間: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
オペレーションフロー: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
特許: Copyrights belong to Tech4home Ltd 2019
チームメンバー: Mariana Couto
Tiago Correia
画像クレジット: All images created by João Santos (Chief Design Officer at Tech4home)