The 15th Games of Jiangxi ポスター by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
銅広告· 2021
The 15th Games of Jiangxi ポスター
Client: Jiangxi Provincial Games Organizing Committee
A' Design Award 銅賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #102990The Design
About The 15th Games of Jiangxi ポスター
「第15回江西省運動会」は、磁器の街として知られる景徳鎮で開催された省スポーツ大会のために制作された連作ポスターである。本作は陶磁文化とスポーツの要素を融合させており、各画面において本来のスポーツ用具を陶磁作品に置き換えることで、独特の視覚的雰囲気を生み出している。シリーズは写真撮影と画像編集ソフトを用いて制作され、陶磁とスポーツという素材を一つの構図の中に統合した。各ポスターの寸法は700×1000ミリメートルで、屋外広告として掲出される。本デザインは伝統工芸と現代スポーツを結びつけ、地域都市文化の発信を promote する——すなわち地域の都市文化を広く発信するものである。
The Recognition
About the A' Design Award 銅賞
The 15th Games of Jiangxi ポスターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。The 15th Games of Jiangxi ポスターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。The 15th Games of Jiangxi ポスターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood. - Dimensions & Packaging
- 700 mm x 1000 mm
- Tags
- Poster, Ceramic, Jingdezhen
- Production Technology
- Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
- Design Challenge
- The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
- Research
- This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
- Inspiration
- As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.
Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.
The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. - Project Duration
- The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
- Operation Flow
- These posters are used for outdoor advertisements.
- Team Members
- Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li - Image Credits
- Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
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