Breath ポスターシリーズ by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2020
Breath ポスターシリーズ
by Na An
Client: Luxun Academy Of Fine Arts
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #103564The Design
About Breath ポスターシリーズ
「Breath」は、COVID-19のパンデミック下において公衆衛生への意識を高めることを目的に制作されたポスターシリーズである。ポジティブ・シェイプとネガティブ・シェイプを活用し、横顔のシルエットとマスクの輪郭を重ね合わせている。共有された輪郭線は、呼吸と防護との共生的な関係を示唆する。さらに空、都市、心臓、鼓動といった要素を加えることで、テーマをコミュニティと連帯へと広げている。グラフィックは手描きで制作され、画像編集ソフトウェアで仕上げられた。各ポスターのサイズは700×1000ミリメートルである。
The Recognition
About the A' Design Award 銅賞
Breath ポスターシリーズは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Breath ポスターシリーズは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Breath ポスターシリーズは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
- Dimensions & Packaging
- 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future. - Tags
- Mask, person, side face, symbiosis, sky, heart, positive and negative shape
- Production Technology
- The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
- Design Challenge
- How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
- Research
- Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
- Inspiration
- The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
- Project Duration
- The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
- Operation Flow
- This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.
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