Woonwaard コーポレートアイデンティティ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
金グラフィック· 2021
Woonwaard コーポレートアイデンティティ
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award 金賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard コーポレートアイデンティティ
Woonwaardは、オランダ最大級の住宅協会のために制作されたコーポレートアイデンティティです。モダンでありながら重厚感があり、静けさと落ち着きを感じさせるアイデンティティとなっています。このデザインは、入居者の多様性と賃貸住宅がもつ前向きな側面を表現しています。250以上の円をさまざまな構成と色で組み合わせた基本デザインをもとに、各アプリケーションにはそれぞれ固有の円のセットが与えられています。印刷媒体にはFSC認証紙を使用し、6色のPantoneカラーに黒を加えて印刷されています。デジタルアプリケーションの活用により、紙の使用量を削減しています。
The Recognition
About the A' Design Award 金賞
Woonwaard コーポレートアイデンティティは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Woonwaard コーポレートアイデンティティは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Woonwaard コーポレートアイデンティティは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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