World Industrial Design Conference ビジュアルアイデンティティシステム by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2020
World Industrial Design Conference ビジュアルアイデンティティシステム
by Xin Tong
Client: Sino-German Industrial Design Center
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #104451The Design
About World Industrial Design Conference ビジュアルアイデンティティシステム
「世界工業デザイン会議」は、グローバルな工業デザインイベントのために制作されたビジュアルアイデンティティシステムである。会議ロゴの文字「I」を光の円錐へと展開させ、これをアイデンティティの主要なサポートグラフィックとしている。この光の円錐は、工業(Industry)、統合(Integration)、国際交流(International exchange)、そして革新(Innovation)を象徴する。複数の色彩をまとった光の円錐が上方へと立ち上がり、デザイナー、デザイン機関、製造企業、大学をそれぞれ表現している。本アイデンティティは、一連のデザイン基準に基づき、平面グラフィックおよび三次元アニメーションの双方に展開されている。
The Recognition
About the A' Design Award 銅賞
World Industrial Design Conference ビジュアルアイデンティティシステムは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。World Industrial Design Conference ビジュアルアイデンティティシステムは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。World Industrial Design Conference ビジュアルアイデンティティシステムは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
- Tags
- design,power,development,international,limitless,upword,Design Sparks Innovation Engine
- Production Technology
- Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
- Design Challenge
- The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
- Research
- With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
- Inspiration
- The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
- Project Duration
- The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
- Operation Flow
- The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
- Team Members
- Chief desinger：Xin Tong
Designer director：Xin Li
Creative director：Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu - Image Credits
- photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019
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