Kango Baby ベビーキャリア by Fatemeh Sadeghi is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in ベビー・キッズ・子供用品デザイン Competition Category.

銅ベビー用品· 2021

Kango Baby ベビーキャリア

by Fatemeh Sadeghi

Client: FSadeghi

A' Design Award 銅賞 Winner in ベビー用品 Category

18,970

Verified Award Winner

Verify Award Status for #107176

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kango Baby ベビーキャリア

Kango Babyは、カンガルーの育児嚢からインスピレーションを得たベビーキャリアです。他の人の手を借りることなく、装着者の前側から背中側へ、また背中側から前側へと回転させることができます。キャリアの下部に縫い付けられたブリッジが回転を可能にし、追加のストラップが赤ちゃんを安全に保持します。面ファスナーで固定されたバッグには赤ちゃんと親の持ち物を収納でき、別途バッグを用意する必要がありません。外側の層はおむつ替えシートとして使用できます。天然素材の生地を使用し、四季をテーマにした4つのカラーグループを展開しています。

The Recognition

About the A' Design Award 銅賞

Kango Baby ベビーキャリアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Kango Baby ベビーキャリアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Kango Baby ベビーキャリアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main goal is to increase the period of carrier using time and parents can have close contact with their baby and baby can be close to his parent’s heart.
The ability to rotate it from front to back and vice versa without others helping will transfer the child’s weight towards the body of parents. The sticky bag under the carrier removes the need for another bag for the baby or parents’ personal items. The outer layer can be used as diaper changing. The shoulder straps does not gag the baby.
Dimensions & Packaging: Width: 380 mm x Height: 485 mm
The depth of the product is interchangeable according to the body of the child. You can place your baby carrier in the washing machine and set the temperature for 30 degrees Celsius. You should spin the machine on the lowest speed.
Tags: Archetype, Carrier, Ergonomic, Kangaroo, Baby, Hug, Diaper Changing Bag
Production Technology: After checking ergonomics of the users (both parents and children) a final cutting pattern was prepared for the fabric and in the next step a template (format) was made for cutting the cloth and by putting the template in the cutting machine, fabric and fibers that are below got punched and cut. Then viscose wool was putted in between the cut linen fabrics and the sewing process was done by industrial machines. The reason to choose this material is the product’s special users. Considering that children’s skin is sensitive, both the outer layer which is in contact with the skin and the inner layers are made up of natural materials.
Design Challenge: The most important challenge of this project was the rotation of the carrier without the help of others, while also preserving the child’s full safety and health. Another challenge was the correct location of locks for changing the diaper when the baby is put down on the back rest.
The most important inner factor is people’s an scientific idea about certain colors belonging to the girl or boy child. According to research, this way of thinking has no biological standpoint and humans may show interest in certain color spectrums according to culture and biology. And for this reason and also not imposing certain colors to certain genders, 4 season themed color groups has been considered.
Research: Baby carriers, have been around for almost a thousand years and before the start of the nineties decade, parents from all over the world used different clothes, shawls and even bed linens to carry their children. While being simple these carriers weren’t an obstacle for parents everyday work and as a result, they were able to embrace their children for a longer time. Still many of the traditional types of carriers are used in developing countries. So by considering the history of this product I tried to plan a modern design matching international taste. After several tests and prototypes that were made of foam and simple fabrics, I decided to use industrial sewing machines to sew the main sample with the 100% cotton fabric. So I worked with a professional tailor and made the first sample.
Inspiration: When I was watching a kangaroo’s documentary, I got that the females carries her child in their pouch for entire life. Most people believe that hugging babies for a long time will result in dependency while studies show that what matters to infants is being close to the heart of their parents. So I decided to redesign a carrier in a way that parents would like to use it more. In this way the child won’t have any unresolved emotional needs and may have a better spirit for when they’re grown up.
Project Duration: This project began in the October of 2017 in Tehran. The first 8 months was for preliminary research and the ergonomics of users’ bodies. After that was checking similar products in the market. And After that, the archetypes were reviewed for design and etudes.
In June of 2018 the first maquette was made and in the next months, many more Replicas were made that progressively looked closer to the main model and in the end, after making the final prototype, the early model with real material was produced in the July of 2019. This product has not been shown in any exhibits.
Operation Flow: Under the carrier a bridge is sewn that is the same size of the carrier’s width. So that we can change the direction of the carrier from front to back and vice versa without completely opening it. This bridge has the ability to move and rotate on the belt that is under the carrier and gets connected to the body. In order to keep the child safe in this process, an additional layer of carrier strap is sewn to the bridge, and this strap will hold the baby inside the carrier for the rotation process. The bag containing the equipment is connected to the bridge via the Velkro adhesive and when the carrier is rotated to the back, the bag can be disconnected from the bridge and hang from the side of the belt with the resilient lock to avoid robbery incidents and to avoid hurting the clothes and the body of the parents, the loop part of the adhesive is sewn to the bag and the hook part of it is sewn to the carrier’s bridge.
Image Credits: Image #1:Photographer Mandana Rostami, 2020
Image #2:Photographer Mandana Rostami, 2020
Image #3:Photographer Mandana Rostami, 2020
Image #4:Photographer Mandana Rostami, 2020
Image #5:Photographer Mandana Rostami, 2020