Harlem Advocacy ポスターシリーズ by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2021
Harlem Advocacy ポスターシリーズ
by Jiaqi Song
Client: Bandujo Advertising Design
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #107915The Design
About Harlem Advocacy ポスターシリーズ
「Harlem Advocacy（ハーレム・アドボカシー）」は、ニューヨーク市ハーレム地区を拠点とする公衆衛生アドボカシー・プログラムのために制作された広告キャンペーンポスターのシリーズである。ポスターはブランドのロックアップとイラストレーションによるアイコンを組み合わせており、各アイコンは医療、社会福祉、教育、就労支援といったサービスのひとつをそれぞれ表している。メインとなる1点のポスターには、すべてのアイコンが一堂に配置されている。一般向けの配布用には、シリーズを個別のポスターに分割し、それぞれに1つのアイコンを大きく表示している。ビジュアルスタイルはポップアートの影響を受けており、地域の住民が各サービスを瞬時に認識できるよう配慮されている。
The Recognition
About the A' Design Award 銅賞
Harlem Advocacy ポスターシリーズは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Harlem Advocacy ポスターシリーズは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Harlem Advocacy ポスターシリーズは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
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