Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティ by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2021
Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティ
by EUCA Culture and Communications Co. Ltd.
Client: Jiangmen culture, tourism, radio, television and Sports Bureau
A' Design Award 銅賞 Winner in グラフィック Category
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- Verified Award Winner
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The Design
About Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティ
「江門文化観光」は、中国南部・広東省に位置する都市、江門の文化観光分野のために制作されたロゴおよびブランドアイデンティティである。ロゴは「門」を意味する漢字と、牌坊（記念門）の構造から着想を得ている。江門の街並み、建築、文化遺産、風景、植物から抽出したエレメントを、門の形状の中に組み合わせた。マットなゴールドは、豊かでありながら謙虚な都市の姿を表現している。一貫した運用を支えるため、ブランドアイデンティティ・ガイドラインも策定された。
The Recognition
About the A' Design Award 銅賞
Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Jiangmen Culture and Tourism ロゴおよびブランドアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tags
- Branding, City, Culture and tourism, Logo design, Visual system
- Design Challenge
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Research
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Inspiration
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Project Duration
- June 2019 – April 2020, Shanghai, China
- Operation Flow
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Team Members
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Image Credits
- Ellain Li, Grace Xu， Di Tang
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