Who's That Eating ポップアップ絵本 by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
金グラフィック· 2021
Who's That Eating ポップアップ絵本
Client: Keitaro Sugihara
A' Design Award 金賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #111800The Design
About Who's That Eating ポップアップ絵本
このインタラクティブなポップアップ絵本は、お気に入りのおやつを楽しむ7匹の動物を描き、それぞれ特有の食べ方を3Dポップアップの仕掛けで表現しています。各ポップアップは1枚のページを切り抜いたものと、口の中を見せながら構造的な強度を加える裏打ちページで設計されています。このシンプルな構造とペーパーコラージュによるイラストレーションの組み合わせにより、各動物に生命が吹き込まれています。テキストには日本語のオノマトペで表現された食事音が含まれ、動物たちがむしゃむしゃと食べる様子に合わせて読者がページを開閉することを促しています。
The Recognition
About the A' Design Award 金賞
Who's That Eating ポップアップ絵本は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Who's That Eating ポップアップ絵本は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Who's That Eating ポップアップ絵本は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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