BSTN Raffle スニーカーボックス by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
銀広告· 2021
BSTN Raffle スニーカーボックス
Client: Brainartist GmbH
A' Design Award 銀賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #112712The Design
About BSTN Raffle スニーカーボックス
仕事はナイキの靴のアクションフィギュアをデザインして製作することでした。この靴は白い蛇の皮のデザインと明るい緑の要素を組み合わせているので、アクションフィギュアがゆがみを持っていることは明らかでした。デザイナーは、有名なアクションヒーローのスタイルのアクションフィギュアとして、非常に短時間でフィギュアをスケッチして最適化しました。それから彼らは物語のある小さな漫画をデザインし、このフィギュアを高品質のパッケージで3Dプリントで制作しました。
The Recognition
About the A' Design Award 銀賞
BSTN Raffle スニーカーボックスは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。BSTN Raffle スニーカーボックスは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。BSTN Raffle スニーカーボックスは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Team Members
- Ralf Kauffmann
Martin Stüwe
Chris Maier - Image Credits
- Copyright by Brainartist, Nike and BSTN.
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