Let's play school 春のフェスティバルイベント by Dodamteo

Let's play school 春のフェスティバルイベント by Dodamteo is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.

銅イベント· 2021

Let's play school 春のフェスティバルイベント

by Dodamteo

Client: 도담테오

A' Design Award 銅賞 Winner in イベント Category

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Verified Award Winner

Verify Award Status for #114884

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let's play school 春のフェスティバルイベント

「Let's Play School」は、ソウルのテーマパークのために制作された春のフェスティバルイベントデザインである。新学期の始まりと春の訪れという二つのテーマを結び付け、学校をモチーフとした要素と桜をテーマパークの空間に融合させた。インスタレーションにはスクールバス、校庭、そして学校へと続く道が含まれ、パークの常駐キャラクターたちが制服姿で登場する。あらゆる年齢層の来場者に向けて、複数の地点にフォトゾーンを配置した。木材、金属構造物、造花、LED照明を使用し、夜間には照明が穏やかな雰囲気を生み出す。

The Recognition

About the A' Design Award 銅賞

Let's play school 春のフェスティバルイベントは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Let's play school 春のフェスティバルイベントは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Let's play school 春のフェスティバルイベントは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
Dimensions & Packaging: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Tags: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
Production Technology: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Design Challenge: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Research: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Inspiration: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Project Duration: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Operation Flow: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Team Members: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
Image Credits: Dodamteo, 2020