Spiderweb キービジュアルと by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in コンピュータグラフィックス・3Dモデリング・テクスチャリング・レンダリングデザイン Competition Category.
金コンピュータグラフィックス· 2021
Spiderweb キービジュアルと
Client: Morgan Studio
A' Design Award 金賞 Winner in コンピュータグラフィックス Category
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- Verified Award Winner
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The Design
About Spiderweb キービジュアルと
主なアイデアは、できるだけ少ない要素を使用し、同時に対象となる一般の人々と何らかのつながりを作り、製品にすべての注目を集める何かを作成することでした。ウェブ要素は靴のグリップと彼の野生的な性質にも言及しており、製品に擬人化をもたらします。この雰囲気はまた、靴のエッセンスに存在するテクノロジーと、靴底のグリップを表す蜘蛛の巣要素に付属する神秘的な言語のひとつまみも伝えます。
The Recognition
About the A' Design Award 金賞
Spiderweb キービジュアルとは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Spiderweb キービジュアルとは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Spiderweb キービジュアルとは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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