Perceived Design Value デザインリサーチ by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in メタ・戦略・サービスデザイン Competition Category.
鉄サービス· 2021
Perceived Design Value デザインリサーチ
Client: Aija Freimane
A' Design Award 鉄賞 Winner in サービス Category
Verified Award Winner
Verify Award Status for #116447The Design
About Perceived Design Value デザインリサーチ
「知覚されるデザイン価値(Perceived Design Value)」は、デザインがもたらす付加価値に関する博士研究員による研究プロジェクトです。本研究は、5つの世代と4つの社会経済階層グループにわたるユーザーが、デザインの価値をどのように知覚しているかを明らかにします。製品およびサービスの利用による最終的な成果としての満足度、幸福感、ウェルビーイングを測定するため、知覚価値の指標を提案しています。さらに本研究では、3層構造のデザインプロセスと、自己評価型のデザイン成熟度マトリクスを定義しています。主要な成果は89ページのA5judgment判型の書籍として刊行されています。その目的は、企業、行政、そして社会がより意識的にデザインを活用できるよう支援することにあります。
The Recognition
About the A' Design Award 鉄賞
Perceived Design Value デザインリサーチは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Perceived Design Value デザインリサーチは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Perceived Design Value デザインリサーチは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
- Dimensions & Packaging
- Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
- Tags
- Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
- Production Technology
- The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
- Design Challenge
- The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
- Research
- The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
- Inspiration
- The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
- Project Duration
- The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
- Operation Flow
- The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
- Team Members
- Solo research.
- Image Credits
- Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf
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