S-oil Total カレンダーのイラスト by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2021

S-oil Total カレンダーのイラスト

by Kaze Park

Client: S oil Total

A' Design Award 鉄賞 Winner in グラフィック Category

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Colors

The Design

About S-oil Total カレンダーのイラスト

カレンダーのイラストをデザインさせていただきました。今回のカレンダーデザインでは、精製油を使用した様々な環境や要素を計画構成として表現しました。代表的な交通手段である自動車とバイクとして描かれています。そして、都市、自然、環境、天候などのさまざまな要素に基づいて設計されています。韓国の伝統的な絵画技法である筆を使ったCGとスタイルを組み合わせた新しい表現方法のグラフィックデザインです。

The Recognition

About the A' Design Award 鉄賞

S-oil Total カレンダーのイラストは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。S-oil Total カレンダーのイラストは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。S-oil Total カレンダーのイラストは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.

In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter.
Dimensions & Packaging: S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
Tags: kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.
Design Challenge: The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch.
Research: A brush is one of the elements used in painting in Korea.

He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.

In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation.
Inspiration: He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
Operation Flow: He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.

Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.

The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.

His illustrations expressed that energy.
Image Credits: image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05