Joshua Grant RaynerによるCap Pac イベントプロモーション用プロダクトは、広告・マーケティング・コミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銀賞の優れた受賞作品です。
銀広告· 2021
Cap Pac イベントプロモーション用プロダクト
デザイナー： Joshua Grant Rayner
クライアント: Cassette Concepts limitied
広告カテゴリーのA' Design Award 銀賞受賞者
認証済み受賞者
#117274の受賞ステータスを認証デザイン
Cap Pac イベントプロモーション用プロダクト について
Cap Pacは、屋外イベントでの使用を想定して開発されたプロモーション用プロダクトです。Cap Pacは一枚の板紙から作られ、複数の便利な機能を一体化しています。2つのサンバイザーを切り離して頭部に巻き付けて固定すれば、日差しから目を守ることができます。残ったパネルはサインとして機能し、各イベントに合わせて選ばれたメッセージを掲示できます。さらに同じパネルは、ドリンク2杯を運ぶキャリアーとしても使用可能です。素材には再生紙または認証紙を採用し、水を使用しない印刷インクと低エネルギーの乾燥工程を組み合わせています。その狙いは、プロモーション資材から生じる廃棄物を削減することにあります。
受賞
A' Design Award 銀賞 について
Cap Pac イベントプロモーション用プロダクトは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Cap Pac イベントプロモーション用プロダクトは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Cap Pac イベントプロモーション用プロダクトは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
デザインの裏側
プレスキット
デザイナーが提供するクレジット、チームメンバー、技術的な詳細。
- 独自の特性
- Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
- 寸法とパッケージ
- Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm. - タグ
- Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
- 製造技術
- Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
- デザインの課題
- While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
- リサーチ
- We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
- インスピレーション
- After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
- プロジェクト期間
- The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
- オペレーションフロー
- To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
- 特許
- Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs - チームメンバー
- Joshua Grant Rayner
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