Don't Lose Your Biculutural 統合広告キャンペーン by Yingbo Qiao

Don't Lose Your Biculutural 統合広告キャンペーン by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銀広告· 2021

Don't Lose Your Biculutural 統合広告キャンペーン

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award 銀賞 Winner in 広告 Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural 統合広告キャンペーン

「Don't Lose Your Bicultural（バイカルチュラルを失わないで）」は、エスニック向けテレビチャンネルサービスのために制作された統合広告キャンペーンです。本キャンペーンは8枚のポスターで構成され、各タイトルはポルトガル語、中国語、アラビア語、ロシア語、日本語、フランス語、イタリア語、ヒンディー語という異なる言語で表記されています。ビジュアルにはピクセルアートを用い、喪失の瞬間を示すテレビのテストパターンを基軸に構成されています。参加各国のシンボルを組み合わせることで、統一感がありながらも多様性に富んだイメージを生み出しました。移民コミュニティが自らの言語と文化的遺産を守り続けることを促すことを目的としています。

The Recognition

About the A' Design Award 銀賞

Don't Lose Your Biculutural 統合広告キャンペーンは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Don't Lose Your Biculutural 統合広告キャンペーンは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Don't Lose Your Biculutural 統合広告キャンペーンは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao