360 Design Budapest ハイブリッド展覧会 by Hungarian Fashion and Design Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.
銅イベント· 2021
360 Design Budapest ハイブリッド展覧会
by Hungarian Fashion and Design Agency
Client: Hungarian Fashion & Design Agency
A' Design Award 銅賞 Winner in イベント Category
Verified Award Winner
Verify Award Status for #118320The Design
About 360 Design Budapest ハイブリッド展覧会
360 Design Budapestは、現代のハンガリーおよび中央ヨーロッパのデザインを紹介するハイブリッド展覧会である。フィジカルな展示は265平方メートルの特注空間で構成され、受付・ウェルカムエリア、収録されたラウンドテーブル・ディスカッションを上映する大型スクリーンを備えたメディア空間、そして選定されたオブジェクトのための3つの展示エリアに分けられている。デジタルプラットフォームは実際に構築された空間を再現しており、どこからでも訪問することができる。会場に設置されたバーチャルリアリティ用ゴーグルが、この二つの空間を結びつけた。デジタル版によって、イベントの開催期間とリーチはさらに拡張されている。
The Recognition
About the A' Design Award 銅賞
360 Design Budapest ハイブリッド展覧会は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。360 Design Budapest ハイブリッド展覧会は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。360 Design Budapest ハイブリッド展覧会は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing the organizer - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide the public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
- Dimensions & Packaging
- The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event. The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
- Tags
- phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
- Production Technology
- For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as t they were walking in the physically built space. Also, on site at the offline exhibition it was crucial to link the physical space with the digital thanks to the VR glasses available on spot.
- Design Challenge
- The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors. By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation. Part of the concept was to point out how physical and digital spaces can be mashed together. This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
- Research
- Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation. The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public. The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
- Inspiration
- 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class. The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
- Project Duration
- The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
- Operation Flow
- Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity. Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot. Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
- Patents
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- Team Members
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- Image Credits
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