SuNeungDokHae 教育書籍シリーズ by Jaehun Kim is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2021
SuNeungDokHae 教育書籍シリーズ
by Jaehun Kim
Client: Visang
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #118983The Design
About SuNeungDokHae 教育書籍シリーズ
SuNeungDokHaeは、読解力学習のための教育書籍シリーズおよびブランドアイデンティティです。本シリーズは、韓国の大学修学能力試験に備える学生を支援します。表紙には「窓」をモチーフとして用い、各章で学ぶテキストに関連したイラストレーションによる情景を映し出しています。カラーシステムによって、小学生および中学生レベルの学習分野を区分しています。誌面内部では、インフォグラフィックのレイアウトにより学習内容を視覚的に提示しています。各書籍は220×280×7ミリメートルの寸法で、安全性に配慮した丸みのある角を採用しています。
The Recognition
About the A' Design Award 銅賞
SuNeungDokHae 教育書籍シリーズは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。SuNeungDokHae 教育書籍シリーズは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。SuNeungDokHae 教育書籍シリーズは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
- Dimensions & Packaging
- After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
- Tags
- Reading Comprehension, korean, CSAT, student
- Production Technology
- Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
- Design Challenge
- The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
- Research
- Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
- Inspiration
- Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
- Project Duration
- The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
- Operation Flow
- SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
- Team Members
- Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park - Image Credits
- VISANG
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