Math Alive ブランドアイデンティティ by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
金グラフィック· 2021
Math Alive ブランドアイデンティティ
Client: VISANG Education Inc.
A' Design Award 金賞 Winner in グラフィック Category
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- Verified Award Winner
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The Design
About Math Alive ブランドアイデンティティ
ダイナミックなグラフィックモチーフは、ブレンディッドラーニング環境での数学の学習効果を高めます。数学の放物線グラフがロゴデザインに影響を与えました。文字AとVは実線で結ばれており、教育者と生徒の間の相互作用を示しています。それは、MathAliveがユーザーを数学の賢い子供になるように導くというメッセージを伝えます。キービジュアルは、抽象的な数学の概念を3次元グラフィックスに変換することを表しています。課題は、ターゲットオーディエンスの楽しさと魅力的な設定と、教育テクノロジーブランドとしてのプロフェッショナリズムとのバランスを取ることでした。
The Recognition
About the A' Design Award 金賞
Math Alive ブランドアイデンティティは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Math Alive ブランドアイデンティティは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Math Alive ブランドアイデンティティは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
- Tags
- Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
- Production Technology
- Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
- Design Challenge
- The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
- Research
- The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
- Inspiration
- Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
- Project Duration
- The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
- Operation Flow
- Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
- Team Members
- Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin - Image Credits
- Shutterstock, Clipart Korea
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