銀 グラフィック · 2021
Nanxiang Incity ビジュアルサイン計画
- A' Design Award 銀賞 2021 in グラフィック
- CLIENT: Zesion Design
- Estimated Number of Design Views: 14,851
- Verification code AD48F5D280 · Verify this award
Colors
About Nanxiang Incity ビジュアルサイン計画
南翔インシティは、上海のショッピングモールのために制作されたビジュアルサインシステムです。デザインは、鶴と寺院で知られる南翔の地域文化に着想を得ており、二羽で連なって飛ぶ鶴の姿を抽象化したサイングラフィックへと昇華させています。フロアガイドやテナント一覧は、エスカレーターの乗り口・降り口や来館者の動線が交差する地点に配置されています。ライトシートには白インクによる目止め印刷(ブロッキング印刷)を施し、文字と輪郭が明瞭に見えるよう配慮しました。吊り下げ型のサインにはミラー仕上げの回転軸を用い、モール内装と調和させています。
About the A' Design Award 銀賞
Nanxiang Incity ビジュアルサイン計画は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Nanxiang Incity ビジュアルサイン計画は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Nanxiang Incity ビジュアルサイン計画は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Press Kit
- Unique Properties
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Dimensions & Packaging
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Tags
- Visual Signage,Way finding,VI,Logo,Graphics
- Production Technology
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Design Challenge
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Research
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Inspiration
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Project Duration
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Operation Flow
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
