Fck 2020 カレンダー by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

金グラフィック· 2021

Fck 2020 カレンダー

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award 金賞 Winner in グラフィック Category

52,262

Verified Award Winner

Verify Award Status for #120533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fck 2020 カレンダー

Fck 2020は2021年のための卓上カレンダーである。長い一枚の紙を12面に折り畳んだ蛇腹式（レポレロ）として制作されており、平らに広げて本のようにめくることも、机の上で円形やその他の形に立てて置くこともできる。各月には新年への短い願いが込められ、多彩色のモダニズム的なグラフィックとミニマルなイラストレーションによって表現されている。困難な一年に、ユーモアと想像力をもって区切りをつけることを意図している。印刷は240グラムの白色紙へのデジタル印刷。折り畳み時のサイズは169×240ミリメートル。

The Recognition

About the A' Design Award 金賞

Fck 2020 カレンダーは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Fck 2020 カレンダーは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Fck 2020 カレンダーは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK