Support Small Business ポスター by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2021
Support Small Business ポスター
by Min Huei Lu
Client: Gong cha
A' Design Award 銅賞 Winner in グラフィック Category
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- Verified Award Winner
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The Design
About Support Small Business ポスター
このビジュアルは、コミュニティ内の地元のレストランをサポートしようと試みています。これは、検疫中に多くの人が見逃した体験です。デザイナーは、テイクアウトを注文し、素晴らしい食事体験がどのように見えるかを表示するときに、お茶と食品の組み合わせに対する人々の欲求を刺激することを目指しています。目標は、プレミアム飲料市場におけるブランドの精神と使命を表す、ブランドをよりユニークで創造的かつ高品質にすることです。
The Recognition
About the A' Design Award 銅賞
Support Small Business ポスターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Support Small Business ポスターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Support Small Business ポスターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
- Dimensions & Packaging
- Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px - Tags
- Visual design, illustration, food, drinks, boba tea
- Production Technology
- Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
- Design Challenge
- Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
- Research
- Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
- Inspiration
- Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
- Project Duration
- The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
- Operation Flow
- Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
- Image Credits
- Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.
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