Kallucci Boot 3Dキーアートと by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in コンピュータグラフィックス・3Dモデリング・テクスチャリング・レンダリングデザイン Competition Category.
金コンピュータグラフィックス· 2021
Kallucci Boot 3Dキーアートと
Client: Morgan Studio
A' Design Award 金賞 Winner in コンピュータグラフィックス Category
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- Verified Award Winner
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The Design
About Kallucci Boot 3Dキーアートと
デザイナーの主なアイデアは、石などのシンプルな要素を通して、製品に必要な耐久性と耐性の側面を実現し、その用途と顧客のライフスタイルに直接アプローチすることでした。追加されたクリスタルはメインオブジェクトにハイライトをもたらし、神秘的な雰囲気を与え、潜在的な顧客の好奇心を刺激します。
The Recognition
About the A' Design Award 金賞
Kallucci Boot 3Dキーアートとは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Kallucci Boot 3Dキーアートとは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Kallucci Boot 3Dキーアートとは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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