Tinkoff Investment 広告動画 by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in 映画・映像・アニメーションデザイン Competition Category.
銅映画· 2022
Tinkoff Investment 広告動画
by Egor Maraev
Client: Blaster Studio
A' Design Award 銅賞 Winner in 映画 Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment 広告動画
「Tinkoff Investment」は、銀行の投資サービスを紹介する30秒の広告動画です。この動画では、ジョージ・ワシントンが主人公として登場します。彼はソファに座ってピザを食べ、疲れて怠惰な様子で描かれ、お金そのものを象徴しています。この意表を突いたイメージが、「お金は良い状態に保ち、働かせるべきである」という中心的なメッセージを伝えています。アニメーションはセルアニメーションと切り絵アニメーションを組み合わせ、デジタルコンポジットによって統合されています。この動画はオンライン動画のプリロール広告として広く配信され、高いコンバージョン率を達成しました。
The Recognition
About the A' Design Award 銅賞
Tinkoff Investment 広告動画は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tinkoff Investment 広告動画は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tinkoff Investment 広告動画は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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