Bottle in the Dark 広告写真 by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in 写真・フォトマニピュレーションデザイン Competition Category.
鉄写真· 2021
Bottle in the Dark 広告写真
Client: Pierluigi Fossa Photography
A' Design Award 鉄賞 Winner in 写真 Category
Verified Award Winner
Verify Award Status for #122085The Design
About Bottle in the Dark 広告写真
「Bottle in the Dark(闇の中のボトル)」は、歴史あるリキュールのために制作された広告写真である。本作品は、夢のような空間の中心にボトルを配置し、地平線を無限遠に設定することで、製品へと視線を集中させている。撮影セットには特殊なライトを配置し、ボトルのモダンなデザインと素材感を際立たせた。深い暗色のトーンと周囲に漂う空気感は神秘性を感じさせ、友人とともに過ごす夜のひとときを想起させる。本作は1億5000万画素のデジタルバックで撮影され、最終仕上がりサイズは70×100センチメートル、解像度300dpiである。
The Recognition
About the A' Design Award 鉄賞
Bottle in the Dark 広告写真は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Bottle in the Dark 広告写真は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Bottle in the Dark 広告写真は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product. - Dimensions & Packaging
- Final dimension image 70 x 100 cm 300 dpi
- Tags
- mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
- Production Technology
- 150 megapixel digital back
- Design Challenge
- My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
- Research
- To create this image we used the best digital hardware and software technologies
- Inspiration
- The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting. - Project Duration
- The project started in July 2019 in Varese and finished in September 2019
- Operation Flow
- The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings. - Team Members
- Pierluigi Fossa - Opificio42 team
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