Lavazza MilkUp ミルク泡立て器 by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in 家庭用電化製品デザイン Competition Category.

銀家庭用電化製品· 2021

Lavazza MilkUp ミルク泡立て器

by Florian Seidl

Client: Lavazza

A' Design Award 銀賞 Winner in 家庭用電化製品 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza MilkUp ミルク泡立て器

ミルクアップでは、本格イタリアのカプチーノをご家庭で楽しめます。磁気誘導を使用して、さまざまなレシピを静かかつ効率的に調理します。エレガントなデザインは、高品質の表面と素材を使用した、大胆でカラフルなシンプルな要素で構成されています。バックライト付きの「ストップアンドゴー」ボタンはカラーリングによって視覚的に強調されます。このジャグは Inox 製で、内部に可動部品はありません。手洗いまたは食器洗い機で簡単に洗えます。内側には最小レベルと最大レベルを示す明確なマークがあり、人間工学に基づいたハンドルが付いています。泡立て器の蓋の上には専用の収納スペースがあります。

The Recognition

About the A' Design Award 銀賞

Lavazza MilkUp ミルク泡立て器は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Lavazza MilkUp ミルク泡立て器は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Lavazza MilkUp ミルク泡立て器は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza