銀 グラフィック · 2021
Imagine Center 視覚的アイデンティティ
by Satie Eljack
- A' Design Award 銀賞 2021 in グラフィック
- CLIENT: Satie
- Estimated Number of Design Views: 46,971
- Verification code BB9331A2FB · Verify this award
Colors
About Imagine Center 視覚的アイデンティティ
目的は、ヨガのポーズに触発された形、色、デザイン技法を使用することでした。インテリアとセンターをエレガントにデザインし、訪問者にエネルギーを新たにするための平和な体験を提供します。したがって、ロゴデザイン、オンラインメディア、グラフィック要素、およびパッケージングは、センターの訪問者がセンターのアートとデザインを通じて優れたコミュニケーション体験をするのに役立つと期待される完璧な視覚的アイデンティティを持つ黄金比に従っていました。デザイナーは瞑想とヨガの経験を具体化したデザインです。
About the A' Design Award 銀賞
Imagine Center 視覚的アイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Imagine Center 視覚的アイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Imagine Center 視覚的アイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Press Kit
- Unique Properties
- The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
- Production Technology
- The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
- Inspiration
- The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
- Project Duration
- The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
- Operation Flow
- The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
