Treasure Box Chocolate チョコレートパッケージ by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in 食品・飲料・料理芸術デザイン Competition Category.
鉄料理芸術· 2022
Treasure Box Chocolate チョコレートパッケージ
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award 鉄賞 Winner in 料理芸術 Category
Verified Award Winner
Verify Award Status for #125977The Design
About Treasure Box Chocolate チョコレートパッケージ
トレジャーボックス・チョコレートは、宝箱の形に仕上げたパッケージに詰め合わせたチョコレートです。パッケージには5種類のチョコレートが収められ、ナッツ、ドライクランベリー、クッキー、ゼリービーンズ、パチパチキャンディが合わせられています。一粒一粒のチョコレートもまた小さな宝箱の形をしており、開けるたびに異なるフィリングが現れます。ボックスのサイズは331.5×71.5×58ミリメートルで、製版、包装紙への印刷、表面加工、貼り合わせといった高級ギフトボックスの製造工程によって仕上げられています。日常の中の小さな喜びの瞬間を祝福することを意図したデザインです。
The Recognition
About the A' Design Award 鉄賞
Treasure Box Chocolate チョコレートパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Treasure Box Chocolate チョコレートパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Treasure Box Chocolate チョコレートパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
- Dimensions & Packaging
- 331.5mm*71.5mm*58mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
- Design Challenge
- The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
- Research
- Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
- Inspiration
- By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
- Project Duration
- The project started in September 2019 and finished in November 2019 in Savannah, the United States.
- Operation Flow
- Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
- Image Credits
- Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.
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