Doaba Dhaba 持続可能なフードパッケージ by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in サステナブル製品・プロジェクト・グリーンデザイン Competition Category.
銅サステナブル製品· 2022
Doaba Dhaba 持続可能なフードパッケージ
A' Design Award 銅賞 Winner in サステナブル製品 Category
Verified Award Winner
Verify Award Status for #126449The Design
About Doaba Dhaba 持続可能なフードパッケージ
Doaba Dhabaは、インドのクラウドキッチンのために設計された持続可能なフードパッケージシステムです。メイン料理は、地元の職人が手作りする素焼きの壺「ハンディ」に詰められ、粘土製の蓋で閉じられ、首元にラベルが結び付けられます。ロティやナンなどのフラットブレッドは、切りたてのバナナの葉で包み、ジュート糸で結びます。これら両方を再生紙製のバッグに入れて提供します。素材はすべて生分解性で、使い捨てプラスチックに代わるものです。配達には電気自動車を使用し、カーボンフットプリントの削減を図っています。
The Recognition
About the A' Design Award 銅賞
Doaba Dhaba 持続可能なフードパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Doaba Dhaba 持続可能なフードパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Doaba Dhaba 持続可能なフードパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensions & Packaging
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Production Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Design Challenge
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Project Duration
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Operation Flow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
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